Are you struggling with your social media marketing? Perhaps you’re diligently posting to Facebook, or Twitter, or LinkedIn – but not getting any leads (much less sales).
In this video, you will learn the following:
- How to find the best social media platforms for your marketing (hint: It has everything to do with your ideal client!)
- How to apply real-life networking skills to social media
- How to focus on relationships and conversations for better social media results
I mention the following resource in this video:
- That First Client (my Top 25 Amazon Bestselling Book): www.ThatFirstClient.com
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!
Hi, everyone. It’s Jill Celeste from the Celestial Marketing Academy where I teach entrepreneurs all that they need to know about marketing so they can become the director of marketing for their business.
For many entrepreneurs, figuring out how to use social media to market their businesses remains mysterious. They post on Facebook, create a LinkedIn profile and post their blog posts on Twitter, but none of these activities seems to be help. Why does social media seem so complicated?
In most cases, the problem lies in two areas: Not picking the right social media channels and not applying real-life networking rules to social media engagement. Let’s take a deeper look at these problem areas and how entrepreneurs can combat both for better social media marketing.
#1: Not picking the right social media channels
Have you ever heard of the expression, “Fish where the fish are?” If you are trying to catch a trout, would you cast your line in an ocean? No way. That’s the same idea with social media marketing.
Before picking a social media channel, you need to have an understanding about your ideal client. Are they male or female? What ages? Where do they live? What are they interested in? Once you determine your ideal client, cross match your ideal client with the demographics for each social media channel. You want to make sure your ideal client is using that social media platform, or else you won’t be fishing where the fish are.
For example, if your target audience is young adults and you’re on Facebook, you have a mismatch. You would be better served using Snapchat or Instagram to reach this target audience.
#2: Apply real-life networking rules
Engaging in social media is no different than networking in person. The medium is different, but how you converse with people remains the same.
Think about how you network at events. Do you immediately try to sell something? Or do you take time to build relationships, asking about someone’s family, or discussing the weather, or sharing a recipe for the next tailgate party? More than likely, it’s the latter, and the relationships you build through real-life networking prosper as a result.
The same holds true for social media. Just like you wouldn’t immediately go up to a person and try to sell your product, you should not do the same in social media. Ask the same questions you ask at a networking event: Did you have a good weekend? What’s for dinner tonight? What did you think of last night’s baseball game?
When you focus on conversations and relationship building through social media, you will see real traction. People buy from those they trust, and when they learn to trust you through your social media conversations, it will show through increased sales, more clients and increased revenue.
In the end, don’t complicate your social media efforts. Write like you speak and find the right social media channels to connect authentically with your ideal clients. Remember how you interact on social media is the same as how you interact in real life. When you focus on these two areas, your social media marketing will enhance your marketing efforts and attract more customers to your business.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.