“Get a Facebook Group!” It’s advice I hear from so many fellow business and marketing coaches.
It’s not bad advice at all. In fact, I’ve had tremendous success with my Facebook Group.
With that said, though, there are some factors to consider before adding a Facebook Group to your overall marketing strategy.
That’s the topic for this week’s marketing strategy!
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Hello everyone. This is Jill Celeste from the Celestial Marketing Academy and JillCeleste.com where I teach purpose driven entrepreneurs all they need to know about marketing so they can become the directors of marketing for their business.
I want to talk to you about Facebook groups today. They are sort of the hot flavor of the month for marketing. A lot of people are saying, “Get Facebook group. Get Facebook groups.” I want to talk to you about my experiences with my Facebook group and share some tips with you, but I’m going to keep it real. I hope that’s okay, because I really want you to understand the value of Facebook groups if you put the time into them.
So the first thing I want you to consider is what is your objective? What are you trying to achieve by having a Facebook group for your tribe? Is it just a meeting place? Is it a place where you’re going to only invite your clients? Is it a place where you’re going to invite people who aren’t your clients yet? What do you hope to achieve from the interactions from your Facebook group? Do that research first, because if you find that you really aren’t looking at it from a relationship building perspective, or a tribe building perspective, the Facebook group may not be the right choice for you. And that’s okay. You don’t have to have to one. But if you’re looking at it from a connection standpoint, from a relationship building standpoint, Facebook group could be a great option for you.
Another thing I want you to consider is the time. Facebook groups are time consuming if you want to do them correctly. I know a lot of people who have Facebook groups and maybe only post in there every few days, or they’re using automated systems, such a recur post, to post content in there. I’ll be honest with you, I think that is not the right way to run a Facebook group.
I want you to think of your Facebook group as your personal home, right? You’re going to be selective about who you’re going to put in your Facebook group. You’re going to have the objective there. And then you’re going to invite them in. Would you just leave them there for a couple days without some kind of, I don’t know, entertainment or interaction? Of course not. So if you treat your Facebook group like your home and think of it that way, it changes the way you want to interact in there, right? If you’re having a house party, you’re not just going to leave, or you’re not going to have some robot in there to entertain your people. You’re going to be the one. You’re the host or the hostess. I’m telling you, the time you put into your Facebook group will pay off. If you decide to go with a Facebook group route, make sure you have time for it.
In my Facebook group, I’m posting in there three to four times a day. I host events just for them. I host different types of parties just for them. I make sure I’m asking fun questions, I’m asking questions about marketing, and their business, and their dreams, and their mindset. I’m in there all the time. Not only am I posting in there, I’m responding to what the members are posting. If someone had a great success, I’m celebrating with them. If someone’s feeling a little down, I’m commiserating or trying to lift them. It is a huge part of my marketing strategy, and I’m not going to leave that house empty and up to an automated system to manage. So that’s the next I want you to consider.
Finally, I want you to consider this with Facebook groups. If all of that sounds completely unappealing, if you really aren’t sure of your objective, if you really don’t think you have time for it, you have permission not to have a Facebook group. Because Facebook groups are not the only way to connect with your customers. Really do some soul digging here. Really think about what it is you want to achieve by having a Facebook group, and make sure you can put the commitment in to do it, and then make a decision. If it doesn’t feel right, it won’t work and you will waste your time and energy and may turn off people from your tribe, which is not good.
So I hope these tips helped you as you think about your Facebook group strategy. If you have any questions, please let me know. You can always come over to my website at JillCeleste.com, and check out more information about the Celestial Marketing Academy my private coaching packages, and also check out my blog. I have lots of information out there that you can access for free. So until next time, here’s to your marketing success. Talk to you soon. Have a great day.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, two guinea pigs and a basset hound named Emma.