I have a challenge for you. I would like for you to become a thought leader.
It’s not a get-rich-fast, overnight success formula, but it’s a sustainable, achievable marketing strategy that will enhance your business so much.
In this blog post, I share with you 31 ways you can become a thought leader. Ready to get stretched?
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Every Lightworker and purpose-driven entrepreneur has the potential to become thought leaders in their industries.
Here’s how I define thought leader:
A thought leader is a recognized expert in her industry – one whose opinion is respected and sought after. She is an influencer. Because she is so highly regarded in her field, she serves many people and is well compensated for her efforts.
The difference between being known as an expert and a thought leader comes down to this: visibility. Thought leaders are much more visible. They write more, they speak more, they teach more and they create more.
As a result, thought leaders have more clients, they get lucrative opportunities and yes, they earn more money.
I want to challenge you, dear Lightworker, to focus on becoming a thought leader. And the beautiful thing about this strategy is that you can work on it through many avenues.
The focal points of becoming an emerging thought leader is to teach and to create. Let’s get your creative juices flowing with these 33 ideas:
- Teach a workshop
- Teach a class
- Teach a webinar
- Teach through Facebook Live, Periscope or other livestreaming tool
- Host a retreat
- Have a multi-day event
- Create an online course
- Host a podcast
- Host a radio show
- Make videos
- Write blog posts
- Write a short e-book
- Write a longer book
- Create a workbook
- Write a manifesto
- Create free premium content (checklists, whitepapers, case studies)
- Design your own online assessment
- Create inspirational messages, written by you, and share on social media
- Teach through your social media posts
- Facilitate and moderate your own Facebook Group, Google Plus Community or LinkedIn Group
- Speak at networking meetingsspe
- Speak at conferences
- Become a TedEx speaker
- Facilitate a panel
- Make an app for a smartphone and/or tablet
- Create your own recipes
- Write and record your own meditations
- Get interviewed by a reporter or journalist
- Submit an article to a well-known blog or magazine in your industry
- Be interviewed for someone’s radio or TV show
- Interview other thought leaders in your industry (for blog, podcast, etc.)
This is a short list, but look it over and think about which ones appeal to you the most. Then make a commitment to do the ones you select.
Also, give yourself permission to discard the ideas that do not appeal to you. For example, I can’t imagine ever wanting to be a podcast host, so I would never add that to my list. Instead, I will focus on being guests on other people’s podcasts. That’s more aligned with my strengths.
In my next marketing strategy, I will teach you about how to be bolder in your thoughts, messages and content. Being a thought leader means rocking the boat – even just a little. You need revolutionary thoughts, and a tribe who agrees with you. It’s not as scary as it sounds, I promise.
In the comments below, let me know which of the bulleted items appeal to you. And if you have an idea for my bulleted list, please share it!
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.