Are you thinking of ways to consistently get more traffic to your website?
So many entrepreneurs put so much effort into getting their website built that they forget to consider how to constantly drive their ideal clients to their site.
Simply putting your website out there will not automatically drive traffic to it. You have to implement get-more-traffic techniques so that Google will your website in its search results (meaning more of your ideal clients will find you!).
This doesn’t mean you need to spend an arm and a leg on a SEO expert or pay-per-click ads. While both will help you get more web traffic, there are plenty of free to low-cost ways to increase the traffic to your website.
In this week’s marketing strategy, I have outlined four no-cost ways to get more traffic to your site.
I use all four tactics, and I can assure you: They work great!
Let’s roll up our shirt sleeves and get to work on getting more of your ideal clients to your website!
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!
How can you drive more traffic to your website? Equally important, how can you do it without hiring an SEO expert and paying for pay-per-click ads?
Luckily, entrepreneurs have lots of options for organic ways to boost web traffic. While these no-cost ways do take time and elbow grease, they are super effective).
Check out these four no-cost ways to drive traffic to your website. If you implement all four, you will see amazing results!
#1: Drive web traffic by blogging
If you want to consistently bring traffic to your website, it’s time to start (or ramp up your) blogging. Here’s why:
- Google favors new content when it delivers search engine results. If you’re updating your blog regularly, it’s new content for Google to index.
- Blogging helps to keep visitors on your website longer, which could lead to sales.
- Because most searches are four words are more, having a blog helps you capture those long-tail keywords, such as “how to write an elevator speech” or “recipes for green smoothies with kale.”
If you use WordPress (and you should, by the way, because it’s best for search engine optimization), make sure to download the Yoast SEO Plug-In. Yoast SEO helps to optimize your blog and website for Google and Bing, walking you through every step. It’s easy to use, and you can get it for free if you’re on a limited budget.
#2: Use Pinterest
Many think of Pinterest as a social media site, similar to Facebook. While it does have some social aspects, it’s better to think of Pinterest as a search engine. When you shift this perspective, it changes how you look at Pinterest and your website.
Pinterest is a serious driver of web traffic. In fact, more than 5% of all referral traffic to websites come from Pinterest. And with more than 175 million people using Pinterest every month, it’s a fantastic way to get your content (and products) in front of your ideal clients. (Read more Pinterest stats here).
To maximize Pinterest’s web traffic power, make sure you do the following:
- Make sure you’re using a Pinterest business account and claim your website.
- Enable “rich pins” for your website so that each pin posted from your website will include your website name, date, and info from the specific article/blog post.
- Add keywords to the descriptions of your profile, boards, and pins. The right keywords will help your pins show up in Pinterest’s search results.
#3: Make promo videos for Instagram and Facebook
Often, we post a link to our website from social media, which is not a bad strategy, but why not kick it up a notch?
On Instagram and Facebook, videos get more reach and engagement. Maximize the power of video, and shoot a quick (60 second or less) video that promotes a specific webpage or blog post.
Here’s an example from the Female Entrepreneur Association (click on image to watch the video):
As you can see from this picture, the Female Entrepreneur Association then posted a link to the whole video in the comments.
Experiment with this strategy and see how your tribe loves it!
#4: Create blog share pods
A blog share pod is when you assemble a small group of fellow bloggers to share your blog posts. I recommend creating a pod of five people. Then, each of you gets a day of the week, so that it looks like this:
Monday – Jill
Tuesday – Emma
Wednesday – Ray
Thursday – Don
Friday – Louise
On Monday, everyone shares one of Jill’s blog posts; on Tuesday, one of Ray’s posts, and on and on.
I recommend creating a group in Facebook Messenger for your pod, and on your designated day, post a link to the blog you want your pod to share. Consider making rules about where you want your content shared, such as on Pinterest or Facebook.
The blog share pod is a powerful way to organically share your blog posts – and it’s a lot of fun to spread your friends’ content!
If you want people to visit your house, you just can’t build your house and expect people to stop by. You have to invite people!
That’s how it works with websites as well. It’s not one of those “build it and they will come” things. You have to optimize your website so that Google, Pinterest and other search engines will put your content in their search results. Implementing any of these four traffic-building methods will help you do just that.
But I challenge you to implement all four methods outlined in this marketing strategy. Consistently blogging, using Pinterest, promoting your content through videos, and creating a blog share pod may take time – but you’ll love the increased web traffic you’ll see. Imagine how many more people you could help if they found your website! You got this – I believe in you.
Hi, I’m Jill Celeste. I teach purpose-driven entrepreneurs (just like you) everything you need to know about marketing so you can become the Director of Marketing for your business.
Because when you put your Director of Marketing hat squarely on your head, marketing is your number one priority (which will result in more clients!).
When I am not teaching about marketing, you’ll find me hanging out with my husband or my teenage boys, or taking a nap with my basset hound, Emma. I also like to play with my two guinea pigs and feed the backyard ducks (much to my neighbor’s chagrin).
Want to learn more about marketing? I invite you to get my book for free – just head over to www.ThatFirstClient.com. And don’t let the title fool you; it will help you get your first – or next – client. I am honored to help you! ♥