Many entrepreneurs do a great job putting up their websites and Facebook pages, but they often forget about creating essential pieces of printed marketing materials.
Printed marketing materials are important because they help spread your message offline, such as when you do guest speaking or attend a networking group. You can also create PDFs of your marketing materials to add to your website and sites such as Slideshare, as well as attach to email messages you send to sales prospects or referral sources. As you can see, there are many uses for printed marketing materials!
So, what marketing materials are essential for you? Here are four “must-have” pieces of marketing material I recommend to every client:
#1: Your business card
Your business card is not a collateral piece to be taken lightly. Make sure you have a business card with the following elements:
- Name and contact information
- Professional photo
- Your lead magnet or opt-in gift
- Marketing pull questions
Also, don’t be afraid to give a card to a person more than once. Many times someone will have misplaced your first card. Finally, keep a box of business cards in the glove compartment in your car. That way, you will never run out!
#2: One-page flyer
A one-page flyer is the perfect accompaniment to your business card because it expounds upon your services and gives more information about you. You can find flyer templates for Microsoft Word, or you can use a site such as Canva to help you design your flyer.
What should you put on your flyer? Here are some tips:
- Professional photo
- How you help your clients
- Your biography
- Contact information
#3: Packages and pricing flyer
Once you have created your one-page flyer, create a complimentary flyer that outlines your packages and pricing. Create three packages of varying price points that will suit the different needs of your clients. Make sure to name each package and write benefit-rich copy on how each package will help your client.
In addition to explaining your packages and pricing, you may want to add a “disclosure” box. This could be a legal disclaimer, or perhaps a reminder that your most successful clients are ones who implemented your program, or “did the work.” You want to use this disclosure box as a way to weed out people who may not be your ideal clients, so use this spot wisely.
#4: Testimonials flyer
A testimonial flyer is a magical piece of marketing collateral because it sells your services for you. Take all of the testimonials you have ever received and place into a flyer (this can be easily done as a Word document). If possible, add a photo of each client whose testimonial you feature because this adds valuable social proof. Make sure to add a call to action to the bottom of the flyer so people know how to reach you to get the same great results.
Your brand cannot stand on digital marketing alone. Be sure to invest time and money into creating attractive, personable business cards and flyers to help you attract your ideal clients. You want your marketing collateral to do the work for you, especially if you are not there to talk about your business.