Do you ever experience “social media post block”? Similar to writer’s block, this is when you’re not sure what to post on your social media accounts. It happens to most entrepreneurs! The best way to get past this block is to have processes in place that will constantly keep your “information well” full.
Here are four ways to constantly hatch new social media content:
#1: Set up Google Alerts
Google Alerts help you monitor interesting, newsworthy content from the Internet. First, set up Google Alerts on keywords related to your industry. Then, once a day, you’ll get an email digest of news articles that contained your keywords. From there, you can review the articles and post the ones you like to your social media accounts.
Remember, when posting an article, make sure to tell your audience why you are posting it. Compel them to read it too!
#2: Follow key influencers and share their content
Your industry has key influencers – whether it is a person, company or organization. Be sure to follow their social media accounts. Often, they will post cool content that your audience would like (it’s almost like the influencers are doing the work for you!). Then, you can share their posts or tweets on your social media accounts. Be sure to attribute where you found the content. Here’s an example from my Facebook page, where I shared a blog post from one of my influencers, Denise Duffield-Thomas:
You can see I attributed her name in the post description. My fans loved this article! And guess what? She visited my Facebook page to thank me for sharing (extra bonus!).
#3: Plan questions in advance
Asking questions is a great way to engage with your fans and build a tribe of loyal followers. While it’s 100% okay to ask spontaneous questions, it’s also a good idea to make up a list of questions in advance – something you can refer to on the fly.
Here’s an exercise I like to teach in my workshops: Make a list of the topics you would talk about at an in-person networking event. Then, turn those topics into questions to post on social media. When you complete this exercise, you’ll have great conversational questions that you can use at any time.
#4: Start a post idea board on Pinterest
Pinterest is a great resource for social media posts. Here, you can find fabulous photos, quotes and articles to share with your audience. One way to keep track of this great content is to create a board on Pinterest. It can be a secret board that only you see, or you can make it public to share with your Pinterest followers.
Once you use content form this pin board, consider pinning it somewhere else and deleting it from your idea board. That way, you can keep track of what you have used.
The best way to ensure you always have content to share on your social media channels is to plan ahead and create processes to help you. Using any of the four tips shared in this blog post will help you on days when you’re out of ideas. Even better, implement all four tactics so you’re constantly prepared for days when “social media post block” sets in. With the right processes in place, you’ll never have to worry about “what to post” again.
Photo courtesy of Travis Juntara