Do you have a love-hate relationship with blogging? Blogging can be frustrating if no one is reading your blog posts. It feels like you are having a conversation with someone across the table, but he is too busy looking at other things.
Don’t let this frustration get the best of you! It’s time to reassess your blogging strategy so you can get more readers to your blog. Check out these 4 tips on how to attract more people to your blog:
Tip #1: Answer your audience’s questions
If you are blogging to boost your personal brand, you may need to shift how you come up with blog topics. Blogging can be an effective way to elevate yourself as a trusted expert in your field, and the way to achieve this goal is to write about topics that your audience wants more information about. In other words, each of your blog posts should be answering a question often posed by your audience.
How can you determine what these questions are? You’ll have to do a little research. For example, ask your social media fans what are their biggest questions about your industry. Check out Quora and see what questions people are posting there. Look at the search terms people are using to find your website. Once you find the questions, make a list of topic ideas for future blog posts.
Tip #2: Maximize the traffic power of Pinterest
Pinterest is known for its power to generate traffic to websites, so why not use it to drive traffic to your blog? The key is to create at least one compelling graphic to go with your blog post, and then pin it to an appropriate board on Pinterest. One tip is to create a graphic that contains your blog post’s headline. That way, people see what your blog post is about and will click through. If you’re writing blog posts that answer people’s questions (Tip #1) and creating an interesting graphic about this blog post, you will get people to click on your pin, and even repin your image to their Pinterest boards. Furthermore, if you’re not handy with Photoshop, there are other image-creating tools you can use.
When I started my weekly Your Branding Power ezine, I saw a definite increase in my overall blog readership. If you already have the ability for people to subscribe to your blog posts, I would recommend supplementing this strategy with a weekly ezine or newsletter. Use mine as a template if you like. Every week, I write an article that’s the main feature of the ezine. Then, at the bottom of my ezine, I link to 1-2 previously published blog posts. It’s an easy strategy but an effective one.
Tip #4: Tweet and tweet some more
After you publish your blog post, you probably send out a tweet to your Twitter followers to let them know about your article, right? Awesome! But how many times are you tweeting a link out? Once, maybe twice? Don’t be afraid to keep tweeting your blog posts. With the massive amount of tweets being blasted in one second on Twitter, you do not run the risk of overpromoting your blog posts. The key is to make sure you are promoting tons of other great content too.
I use a WordPress plug-in called Tweet Old Post, which allows me to share new and old blog posts on Twitter. Tweet Old Post is a great way to automate your blog promotion, and it will constantly drive new readers to your blog through Twitter.
When you reassess your blog strategy to think about your readers’ questions and how you promote your blog posts, you will see an increase in blog readership over time. Don’t let blogging frustrate you. Stay on the path you’re on and keep producing great content, and your personal branding will reap the benefits of your efforts.
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