4 Ways To Get More People To Read Your Blog

4 Ways to Get People To Read Your BlogDo you have a love-hate relationship with blogging? Blogging can be frustrating if no one is reading your blog posts.  It feels like you are having a conversation with someone across the table, but he is too busy looking at other things.

Don’t let this frustration get the best of you! It’s time to reassess your blogging strategy so you can get more readers to your blog. Check out these 4 tips on how to attract more people to your blog:

Tip #1: Answer your audience’s questions

If you are blogging to boost your personal brand, you may need to shift how you come up with blog topics. Blogging can be an effective way to elevate yourself as a trusted expert in your field, and the way to achieve this goal is to write about topics that your audience wants more information about. In other words, each of your blog posts should be answering a question often posed by your audience.

How can you determine what these questions are? You’ll have to do a little research. For example, ask your social media fans what are their biggest questions about your industry. Check out Quora and see what questions people are posting there. Look at the search terms people are using to find your website. Once you find the questions, make a list of topic ideas for future blog posts.

Tip #2: Maximize the traffic power of Pinterest

Pinterest is known for its power to generate traffic to websites, so why not use it to drive traffic to your blog? The key is to create at least one compelling graphic to go with your blog post, and then pin it to an appropriate board on Pinterest. One tip is to create a graphic that contains your blog post’s headline. That way, people see what your blog post is about and will click through. If you’re writing blog posts that answer people’s questions (Tip #1) and creating an interesting graphic about this blog post, you will get people to click on your pin, and even repin your image to their Pinterest boards. Furthermore, if you’re not handy with Photoshop, there are other image-creating tools you can use.

Publish weekly ezine to get more blog readersTip #3: Start a weekly ezine or newsletter

When I started my weekly Your Branding Power ezine, I saw a definite increase in my overall blog readership. If you already have the ability for people to subscribe to your blog posts, I would recommend supplementing this strategy with a weekly ezine or newsletter. Use mine as a template if you like. Every week, I write an article that’s the main feature of the ezine. Then, at the bottom of my ezine, I link to 1-2 previously published blog posts. It’s an easy strategy but an effective one.

Tip #4: Tweet and tweet some more

After you publish your blog post, you probably send out a tweet to your Twitter followers to let them know about your article, right? Awesome! But how many times are you tweeting a link out? Once, maybe twice? Don’t be afraid to keep tweeting your blog posts. With the massive amount of tweets being blasted in one second on Twitter, you do not run the risk of overpromoting your blog posts. The key is to make sure you are promoting tons of other great content too.

I use a WordPress plug-in called Tweet Old Post, which allows me to share new and old blog posts on Twitter. Tweet Old Post is a great way to automate your blog promotion, and it will constantly drive new readers to your blog through Twitter.

When you reassess your blog strategy to think about your readers’ questions and how you promote your blog posts, you will see an increase in blog readership over time. Don’t let blogging frustrate you. Stay on the path you’re on and keep producing great content, and your personal branding will reap the benefits of your efforts.

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76 Types of Original Content That Will Skyrocket Your Personal Brand by Jill CelesteStuck on what type of original content to produce? Be sure to get my free report, 76 Types of Original Content That Will Skyrocket Your BrandYou’ll never be short on content marketing ideas again!

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9 thoughts on “4 Ways To Get More People To Read Your Blog

  1. Katherine Kotaw

    This is my favorite tip of yours: “Don’t be afraid to keep tweeting your blog posts. With the massive amount of tweets being blasted in one second on Twitter, you do not run the risk of overpromoting your blog posts.” I know this in theory but am always worried about coming off egocentric with many tweets about the same blog 🙂 Thank you for your reassurance that this is not the case! And I couldn’t agree more with this: “The key is to make sure you are promoting tons of other great content too.” Thanks for a great blog post on blogging!

    Reply
  2. Kimberly H. Smith

    You are so right about #2. I have seen a large increase in my Pinterest followers and activity since I started pinning things that others are interested in–not just what interests me. Thank you, Jill, for sharing this and linking up with Traffic Jam Weekend.

    Reply
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    Hello! I could have sworn I’ve been to your blog before but after browsing
    through a few of the articles I realized it’s new to me. Anyhow, I’m definitely pleased I discovered it and I’ll be book-marking it and checking back regularly!

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  4. leila kigha

    Thanks Jill! All your posts are sooooo helpful! I must admit as I read through these 4 tips I discovered how much fun and easy it can be to blog! It has been an unfulfilling venture for me lol!
    Am going to try to get it right with these in mind!
    Leila

    Reply
    1. Jill Celeste Post author

      Hi, Leila! Thank you so much for stopping by and commenting. I am so glad you liked these tips! Blogging can be fun if you remember it’s all about connecting and educating your ideal clients. Have a great day! =)

      Reply

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