Marketing is not rocket science, but it can be hard if you don’t have the right marketing mindset. Mindset is everything – and that’s true for how you market your business.
It can be difficult, though, to stay in a good mindset, especially when you are struggling with your marketing. That’s why I created five graphics that you are welcome to save, pin, print, save as your wallpaper – whatever you need to do. They are yours – from my heart to yours.
#1: You Are The Director of Marketing For Your Business
You are the Director of Marketing for your business, and it’s the most important job you have as an entrepreneur. Without marketing, you won’t have any clients! So, when you are feeling a lack of focus, ask yourself this: What would a Director of Marketing do?
#2: My Imperfect Marketing Is Better Than No Marketing
Have you ever heard of the expression, “Done is better than perfect”?
When it comes to marketing their businesses, entrepreneurs are often paralyzed by wanting things “just so,” which results in not taking any action at all. It’s time to stop wanting to be perfect. It’s time to embrace Imperfect Action Marketing.
#3: I Am Not Everyone’s Healer
Every entrepreneur has an ideal client – that’s who you are meant to serve. That also means you are not everyone’s healer. Be comfortable releasing clients that are not ideal. Your business (and mindset) will flourish no other way.
#4: Ask. Believe. Act.
For spiritual entrepreneurs, it’s essential to know these three words: Ask, believe and act. However, even if you’re not spiritual, you can still benefit from asking, believing and acting. Use your marketing plan to help guide you. And make sure to implement (act) imperfectly.
#5: If It Doesn’t Feel Right, It’s Not Going In My Marketing
Sometimes when our marketing isn’t going well, we decide to try something new. That’s not a bad strategy, but you have to remember this: If it doesn’t feel right, don’t put it in your marketing. Only choose marketing strategies that feel in total alignment with your energy and heart. You have permission to discard what doesn’t feel right. Because if it doesn’t feel right, your marketing won’t be right.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.