If you have been blogging for a while, you probably have accumulated dozens of blog posts in your archives. While this is great for marketing and search engine optimization (SEO), there is no rule that says you can’t reuse these older blog posts.
Don’t spin the proverbial content marketing wheel by feeling that you must always create brand new content.
Think about how you can recycle and repurpose your existing blog posts by following any of these 5 tips:
#1: Repurpose your blog posts into other content
Repurposing is when you reformat your existing content into another type of content marketing piece, such as ebooks, videos or PowerPoint presentations. For instance, assess your blog posts and see if you can bundle any of them into an ebook. Another idea is to rework your blog post into a video script that you can record and post to YouTube. When you think of blog posts as foundations for other types of content marketing, you extend the life of your blog posts.
#2: Add a new graphic to your blog post
Can you add new graphics to any of your older blog posts? Archived blog posts with only one graphic are prime candidates for new graphics. After you create a new graphic for an older blog post, pin it to Pinterest. This will attract new followers to your pin (and eventually your blog post). Remember: You don’t want to replace the graphic already embedded into the blog post. Instead, add a new graphic so you have something to pin.
(Pssst…This very blog post is recycled from an older blog post. I deleted the old one, updated the copy to better fit my ideal client, shot a video and created a brand new graphic. Did you even notice? Would you have known unless I told you? Probably not!).
#3: Convert your blog post to a press release
Sometimes, the topic of your blog post would make a compelling press release. Think about how you can convert your blog post into a press release. Post your press release on your website as well as free press release sites, such as PRLog.com.
#4: Repost your blog post to social media
Just because you promoted your blog post when you released it doesn’t mean you can’t post it again on social media after some time has passed. More than likely, your social media fans and followers won’t remember when you first promoted your blog post. And when you reword the social media post, you will attract people who may have missed your first update. For example, on Twitter, I constantly tweet my evergreen blog posts, and I get tons of clicks as a result.
#5: Rewrite your blog post into an article
Search “article directories” on Google, and you will find many free directories where you can post new articles. When you submit an article to a free directory, you are extending your reach, helping your SEO and bolstering your online authority. It’s recommended, though, that you not submit your blog post verbatim. Try to freshen it up so that it looks like a new article.
With some creativity, you can easily find new ways to use your older blog posts. Don’t let your archived blog posts sit dormant! From repurposing your blog posts into ebooks to promoting them again in social media, you have many options for breathing new life into your evergreen content. Furthermore, when you recycle your content, you are saving time with your content marketing efforts – and constantly sharing your expertise to attract new ideal clients.
Photo courtesy of epSos.de