5 Ways To Recycle and Repurpose Your Old Blog Posts

If you have been blogging for a while, you probably have accumulated dozens of blog posts in your archives. While this is great for marketing and search engine optimization (SEO), there is no rule that says you can’t reuse these older blog posts.

Don’t spin the proverbial content marketing wheel by feeling that you must always create brand new content.

Think about how you can recycle and repurpose your existing blog posts by following any of these 5 tips:

5 Ways To Recycle and Repurpose Your Old Blog Posts

#1: Repurpose your blog posts into other content

Repurposing is when you reformat your existing content into another type of content marketing piece, such as ebooks, videos or PowerPoint presentations. For instance, assess your blog posts and see if you can bundle any of them into an ebook. Another idea is to rework your blog post into a video script that you can record and post to YouTube. When you think of blog posts as foundations for other types of content marketing, you extend the life of your blog posts.

#2: Add a new graphic to your blog post

Can you add new graphics to any of your older blog posts? Archived blog posts with only one graphic are prime candidates for new graphics. After you create a new graphic for an older blog post, pin it to Pinterest. This will attract new followers to your pin (and eventually your blog post). Remember: You don’t want to replace the graphic already embedded into the blog post. Instead, add a new graphic so you have something to pin.

(Pssst…This very blog post is recycled from an older blog post. I deleted the old one, updated the copy to better fit my ideal client, shot a video and created a brand new graphic. Did you even notice? Would you have known unless I told you? Probably not!).

#3: Convert your blog post to a press release

Sometimes, the topic of your blog post would make a compelling press release. Think about how you can convert your blog post into a press release. Post your press release on your website as well as free press release sites, such as PRLog.com.

#4: Repost your blog post to social media

Just because you promoted your blog post when you released it doesn’t mean you can’t post it again on social media after some time has passed. More than likely, your social media fans and followers won’t remember when you first promoted your blog post. And when you reword the social media post, you will attract people who may have missed your first update. For example, on Twitter, I constantly tweet my evergreen blog posts, and I get tons of clicks as a result.

#5: Rewrite your blog post into an article

Search “article directories” on Google, and you will find many free directories where you can post new articles. When you submit an article to a free directory, you are extending your reach, helping your SEO and bolstering your online authority. It’s recommended, though, that you not submit your blog post verbatim. Try to freshen it up so that it looks like a new article.

With some creativity, you can easily find new ways to use your older blog posts. Don’t let your archived blog posts sit dormant! From repurposing your blog posts into ebooks to promoting them again in social media, you have many options for breathing new life into your evergreen content. Furthermore, when you recycle your content, you are saving time with your content marketing efforts – and constantly sharing your expertise to attract new ideal clients.

Photo courtesy of epSos.de

35 thoughts on “5 Ways To Recycle and Repurpose Your Old Blog Posts

  1. Shelley

    Thanks, Jill! These are great tips! I’ve been absent from blogging for over a year now and am just starting back up. These ideas will definitely help me get back out there and reconnecting more!

    Reply
  2. Nadia

    These are some great ways to re-use your blog posts and really makes me see how valuable all of my blog posts truly are. Thank you for this, Jill. Good stuff!

    Reply
  3. Suzie Cheel

    Great tips Jill and recently I was going through my blog and realised I had products plus many posts that I could revamp and repurpose. I have just started reposting to social media. I notice you don’t have the date on your post?

    Reply
    1. Jill Celeste Post author

      Hi, Suzie! Thank you for stopping by! Yes, the blog posts are dated – just not in a very conspicuous location (way at the bottom of the blog post near the “This entry was posted in…” =)

      Reply
  4. Tina van Leuven

    Thanks for the great tips Jill! I have been thinking of doing a few of the things you mention for a while but had placed them on the back burner. This is a great reminder;) Thanks and many joyful blessings, Tina

    Reply
  5. Donna Lynn

    Thanks for the specific how-to’s! I know I should be repurposing, but I hadn’t quite figured out the best way. Here’s to more traffic, more product & more ideal clients through targeted repurposing!

    Reply
  6. Sue Kearney (@MagnoliasWest)

    Great tips, thanks. I had to run away and do a little pinning before I even got through the first third of the article (thanks for the reminder!). I’ve got three of the five going already…. now you have me thinking about press releases in the modern era. Hmmm….

    Reply
  7. Pamela

    Awesome tips and a powerful reminder! Re-purposing content is a great way to expand your reach. I also find that creating content across different media sparks your creativity in different ways. Thanks Jill!

    Reply
  8. Minette

    Great ideas, Jill. I repurposed my content into a best-selling book. Now I am going to try some of your ideas as well. I am a big fan of the mantra, “Create once – think mulitple uses” when it comes to marketing.

    Reply

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