You need a marketing plan.
It’s an essential part of your job as Director of Marketing for your business.
Your marketing plan is a roadmap that will help you reach your goals.
Just as you wouldn’t plan a road trip to Provo, Utah, without consulting GPS, Google Maps, or even a road atlas, you shouldn’t do marketing without a plan.
If you’re like many solopreneurs, though, you’re not sure where to get started with writing a marketing plan. That’s where this blog post comes in!
It’s my honor to share with you these six free resources that will help you write your marketing plan.
Remember: We work on our marketing plans twice a year in The Celestial Circle (June and November). So, if you ever need more direction and support, please consider joining The Celestial Circle during our open enrollment periods so I can help you.
#1: How To Write A Marketing Plan
How do you write a marketing plan?
If you’re thinking a marketing plan is a long, detailed, hard-to-write document, I want you to know this:
It doesn’t have to be that way at all! In fact, writing a marketing plan can be lots of fun if you give yourself permission to not make the task arduous.
#2: The Marketing Plan Low Down
You’re the Director of Marketing for your business, and that means you need a marketing plan! Your marketing plan is your road map on how you’ll implement your marketing strategies to attract more clients.
To help you learn how to write a marketing plan, check out “The Marketing Plan Low Down” – a recorded video training that takes you step by step on how to write a marketing plan.
You can access this video training for free through this link: http://www.jillceleste.com/marketing-plan-low-down/.
#3: Ideal Client 101
Your ideal client, also known as target market, is an essential marketing fundamental. You must know who you are meant to serve.
Even if you’ve evaluated your ideal client in the past, it’s probably time to do it again. You are never done learning about your ideal client.
This blog post and training video will help you define who your target audience is – just by following three easy steps. Click here to access Ideal Client 101.
#4: If You Need Clients Right Away, Here’s The Marketing Plan To Follow
In this marketing strategy, I will share with you the exact marketing I would follow if I need more clients right away.
It basically comes down to rapidly increasing your visibility and reminding existing sales prospects that you’re here to help.
#5: How To Make Time For Marketing Every Day
I included this blog post because it includes an awesome marketing planning tool called the Daily Marketing Action List and Planner.
If you are a little nervous about implementing what you write in your marketing plan, you’ll definitely want to read this blog post and download the marketing planner. It will help you so much!
#6: How To Create Quantitative Goals For Your Marketing
Goals can be helpful in determining if your marketing plan was a success. Think of goals as mileposts on your marketing road map.
However, setting goals, especially quantitative ones, can be challenging. What’s the magical number you should pick?
If you need help with setting quantitative goals for your marketing plan, you’ll definitely want to check out this blog post.
Hi, I’m Jill Celeste. I teach purpose-driven entrepreneurs (just like you) everything you need to know about marketing so you can become the Director of Marketing for your business.
Because when you put your Director of Marketing hat squarely on your head, marketing is your number one priority (which will result in more clients!).
When I am not teaching about marketing, you’ll find me hanging out with my husband or my teenage boys, or taking a nap with my basset hound, Emma. I also like to play with my two guinea pigs and feed the backyard ducks (much to my neighbor’s chagrin).
If you’re feeling alone in your entrepreneurial journey, I invite you to check out my monthly membership group, The Celestial Circle. Affordable, loving, supportive, informative, and fun – that’s how we roll in The Celestial Circle. We would love to welcome you!