Blogging is one of the most popular forms of content marketing because it allows you to showcase your expertise, but it can be demanding to keep up with a blog, especially with your busy schedule as an entrepreneur.
Are you feeling overwhelmed by the demands of blogging? It doesn’t have to be such a challenge for you, especially with the right planning.
Here are six tips that you can follow to make blogging a less arduous task:
#1: Brainstorm a list of blog topics
Sit in a quiet space with a sheet of paper (or your computer) and write down 50 potential blog post ideas. Remember, it’s a brainstorm, so there are no bad ideas! Write down the first topics that come to your head. Once you reach 50 ideas, go back and edit your list. Now you won’t have a shortage of blog post ideas.
#2: Create an editorial calendar
Once you’ve came up with blog post topics, create an editorial calendar. On your calendar, list when you will write your blog post and what day you will publish it. If possible, give yourself a few days between drafting and publishing.
#3: Try to write every day
Even if you’re only publishing a blog post a week, try to write something every day – even if it’s only a paragraph. Writing is a form of exercise; the more you use it, the better your writing will be.
#4: Add video or infographics to your blog post
Who says blog posts must have words only? Mix up the content of your blog posts by adding other mediums, such as embedding a YouTube video or infographic. This will take the pressure off to constantly come up with 300-500 words. Add a video, for example, and your word count can be much less.
#5: Interview someone
Another idea is to interview someone and publish a Q&A blog post. Blog posts with questions and answers from another expert mix up your blog offerings. Plus you will attract more readers to your blog when your guest expert promotes the blog post to her audience.
#6: Find guest bloggers or contributors
A great way to take the pressure off writing for your blog is to get others to do the writing instead! Find guest bloggers who can write a blog post, or consider adding regular contributors to your blog. Not only will you be diversifying your blog posts, you’ll be attracting your guest’s audience as well.
Blogging is a valuable content marketing tool, but don’t let it overwhelm you. With creativity and resourcefulness, you can make blogging less of a chore for you. Follow these six tips, and you’ll find that blogging can be a less arduous (even fun!) activity to grow your business.
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