Have you successfully attracted new customers through your social media efforts? If converting social media fans to paying customers seems like an insurmountable task, then check out these three tips to help improve your social media interactions.
#1: Focus on the quality of your fans, not the quantity
How many times have you seen people post this message on Facebook: “Only 30 more fans until I reach 1,000! Please like my page!” Here’s the problem with this strategy: When you work toward a certain fan or follower count, you are not focusing on getting high-quality fans (the type of fans who will buy from you). Instead of worrying about how many fans or followers you have, focus on how many high-quality fans you have.
#2: Talk to your social media fans like they are standing in front of you
If you were at an in-person networking event, would you immediately walk up to someone you don’t know and instantly promote your latest product? Of course not! The same real-life networking rules apply to social media. Take time to get to know your fans by asking them questions, sharing tips and talking about your interests.
Here’s an activity you can do to help you. Brainstorm a list of topics you like to talk about at a networking function. Your list may include topics such as the weather, your local baseball team, a great recipe you found on Pinterest or how your kids are doing. Write down every topic you can think of. Now, create social media posts around these same topics. Include pictures and ask questions. This is a great way for people to get to know you – and for you to build trust with your social media followers.
#3: Keep building trust top of mind
Many entrepreneurs focus their social media marketing on promoting their products, or how many likes/shares/retweets they get for each post. Shift your focus to trust building instead. Before you post something on social media, ask yourself: How does this social media post get a potential customer to trust me?
In addition to focusing on what you post, you can build trust through social media in other ways:
- Constantly posting (being there)
- Responding to your fans’ questions or comments
- Saying please and thank you
- Showing how you give back to the community
- Sharing a customer testimonial
- Saying you’re sorry
- Showing your sense of humor
- Sharing your expertise and knowledge
Social media is an excellent avenue for attracting customers if you focus more on the customer, and not the sale. Make an effort to attract high-quality social media fans – ones who are likely to buy from you – and think every day how you can build trust with them. When you make trust building your main focus of your social media marketing, you will attract customers and see a profit from your efforts.
Photo courtesy of Eden Tran
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