Have you ever read a marketing article and saw terms that you didn’t know what they meant and how they apply to your purpose-driven business?
I promise; marketing is not rocket science. But like any discipline, it has its own jargon. Once you have an understanding of marketing jargon, your comfort level with marketing will improve.
That’s why I have compiled a list of 14 marketing terms that you should know. My intention is to not only define these terms but to help you understand how they apply to your business. Let’s get started!
Today’s Celestial SpotLight features Cheryl J. Muir from cherylmuir.com.
Cheryl J. Muir
What is your profession?
Well… I have a number of strings to my bow! The short answer – I’m an author, entrepreneur and former Public Relations professional, and I help aspiring authors make their book dream happen.
But I always say:
My heart and soul is an author.
My brain is an entrepreneur.
My qualifications show I’m a marketer and media expert and a Certified Life Coach.
Who are your ideal clients? Who do you heal or help?
I work with incredibly driven, creative women who have a yearning to write a book. Often, it’s an idea they’ve had for many years and they don’t know where to start and they feel overwhelmed. My clients come from a variety of backgrounds. Sometimes they are entrepreneurs who secretly want to write fiction; other times, they are working in their day job and want to write self-help. Watching their eyes light up as they realize their book dream IS possible gives me such a rush! It’s immensely satisfying.
Sometimes as purpose-driven entrepreneurs we need a quick “cash infusion.” Ideally, we don’t want to operate from a “feast or famine” mode, but life isn’t perfect. And neither are our businesses.
How can you quickly add cash to your bottom line this month? First, you need to get in the right mindset – it’s about the service, not the cash. That means reframing your desire from “I need more money” to “I will serve more paying clients.” Doesn’t that sound less desperate? Less from a place of lack? Yes!
As you work on your mindset, here are some practical tactics you can implement to find those paying clients pronto:
#1: Make a follow-up list and start reaching out
Fellow introverts, I see you and I hear you. You read marketing tip after marketing tip – and you wonder: “How am I going to do this?”
A lot of marketing requires entrepreneurs to be visible. This may mean going to networking meetings, or attending conferences, or giving speeches, or even teaching a workshop.
Exhausting to think about, right?
However, growing your business means stepping away from your computer – and outside of your home – from time to time.
So, here’s your permission slip (it’s two parts):
I just finished the book, Happy Pocket Full of Money, by David Cameron Gikandi, and I was particularly moved by Gikandi’s thoughts on wealth consciousness. He writes, “Once you have wealth consciousness, it will be very difficult for you not to have success and wealth. Success and wealth will follow you automatically wherever you go.” (page 5).
In other words, when you believe in all levels of your mind that you are wealthy (despite what your checking account may show), then more wealth and success will come to you. You have to believe you’re wealthy before you can get wealthy.
Which got me thinking about marketing…
Many purpose-driven entrepreneurs and Lightworkers come to me, and say that they know nothing about marketing, or that they hate marketing, or that marketing never works for them. Perhaps you think these same thoughts?
What if, just as we must do for increased wealth, we create a Marketing Consciousness – where you believe in all levels of your mind that you love marketing (even if you’re not sure how to use marketing successfully) so that marketing success will come to you. Continue reading