How are you at delegating?
If you’re like many entrepreneurs, you delegate in one of two ways:
- You can’t pry any projects from your clenched hands, or
- You quickly explain the task to your team members, and then you’re off to do something else.
Either scenario is not setting your team member up for success!
Check out this week’s marketing strategy where I share the three golden rules of delegation.
Follow these rules, and your outsourcing experience will be more productive – and your team will love working for you.
Your marketing brain is lovely. Logical. Analytical. And a bit bossy.
Your marketing heart is lovely too. Warm. Genuine. Whispering.
Lightworkers and other purpose-driven entrepreneurs: I want you to listen to your Marketing Heart more.
It’s truly where the magic happens.
Check out this week’s marketing strategy video for more information about your Marketing Brain and your Marketing Heart.
I love yearly round ups of my top articles! These are the blog posts and videos with the highest readership for 2017. Essentially, they were picked by you!
Before I delve into the list, I wanted to say thank you for reading my blog posts and watching my videos. I pour a lot of heart and soul into each marketing strategy, and it’s enormously gratifying to know they help you.
If you ever have a blog post or video idea, please be sure to let me know! You can send me a message through my Facebook Page anytime.
Without further ado, here is my list of Top 6 Marketing Articles from 2017. Enjoy!
#1: Marketing As An Invert
I was not surprised to see that Marketing As An Introvert was my top article in 2017. As an introvert, I attract a lot of fellow introverts. Additionally, many Lightworkers and purpose-driven entrepreneurs are introverted, so it seems natural that they would like advice on how to market as an introvert.
This blog post provides tips on how to balance your introversion with the need to “get out there” through networking, speaking, and attending conferences. I share with you my strategies, which you are welcome to benchmark. Read more. Continue reading
If you’re anything like me, your sales process can always be improved upon.
Mastering authentic selling is a practice – not something you’ll achieve overnight.
It’s important to you look at how your sales process has gone, and identify the areas that are working well – and those that need improvement. Additionally, you may need to add elements to your sales process to perfect it even more.
To help you, I created a list of 13 ways you can improve your sales process.
IMPORTANT: You don’t have to implement everything you see here. Pick out the ones that resonate with you. Where I could, I included links to additional resources so you can learn more about that idea.
If you do implement something from this list, give it time to work. For example, adding your programs to your website will not immediately bring clients in droves. Be patient, observe, measure – and stay the course. You got this!
#1: Write a love letter to your ideal client
Your marketing copy is a love letter to your ideal client. That includes email copy, social media posts, webinar slides and e-books. I spell it all out in this blog post: http://www.jillceleste.com/market-with-love/. Continue reading
Recently, one of my clients asked me this question:
“Do you have any resources I can check out for local networking groups?”
I thought this was a great question – something you may be wondering too – so I wanted to share with you my answer.
You see, local networking is often the best way for you to find your ideal clients and referral sources. However, networking groups are a bit like shoes; you have to “try on” a few groups to find the best fit.
In addition, if you’re an introvert like me, searching for the perfect networking group can become burdensome.
If you need help finding local networking groups, please check out this week’s marketing strategy video below.