Author Archives: Jill Celeste

About Jill Celeste

Jill Celeste is an international bestselling author, marketing teacher, and founder of the Celestial Marketing Academy.

Can You Ever Take A Marketing Break?

Can you ever take a marketing break? by Jill CelesteWhether you’re headed on vacation or just getting burned out, you may be wondering: Can I ever take a marketing break?

Diehard marketing coaches may tell you “no” – that you must always be marketing – every day and in every way!

And for some entrepreneurs, this is the perfect advice.

But if you’re like me with waning energy levels, empathetic tendencies, and “life challenges,” a marketing break may be in the cards.

In this week’s marketing strategy, let’s talk about taking a marketing break – and three things to consider before taking one.

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There Are No Right Marketing Answers

There are no "right" marketing answers by Jill CelesteIf you’re like many entrepreneurs, you are constantly in search of the “right answers” to your marketing questions.

I get it: You want to make sure you are marketing correctly. You don’t want to waste your time or money. You want to get it right.

And as you search for the right answers, you waffle. You get “analysis paralysis.” And you wait for the perfect time to get done with whatever marketing you want to get done.

And you may even abandon whatever marketing question you have because you can’t get the answer soon enough, or you begin to doubt yourself, or something new and shiny comes along.

Does this sound familiar at all?

If so, please know you are normal, and that I can help you. Read and watch this week’s marketing strategy to learn why there aren’t really any “right marketing answers.”

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Where To Find Your Ideal Clients

Where do you find your ideal clients?

Whether you just opened up your business or have been an entrepreneur for a while, knowing where to find your ideal clients is your top marketing objective.

Truthfully, there are thousands of places where you can look for clients – from networking meetings to Facebook Groups. However, you can waste a lot of time looking at every marketing tactic.

And when you start to waste time, your mindset suffers. You begin to lose faith and wonder if your business will ever be a success. Let’s not go down that road!

Check out this week’s marketing strategy where I outline the two things you need to know about finding your ideal clients. Let’s get started!

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Drink Coffee, Get Clients (Your Guide To Coffee Dates)

Drink coffee, get clients (your guide to coffee dates) by Jill CelesteCoffee dates (sometimes called one-to-ones) may be old-fashioned, but if you are looking for referrals and clients, going on coffee dates is a must do.

Some entrepreneurs shy away from coffee dates because they don’t know how to make it worth their time. Other entrepreneurs are not sure how to ask another business owner to join them for a coffee date.

If coffee dates are out of your comfort zone – or you’re not sure how to proceed – this is the marketing strategy for you.

I will share with you how to ask a potential referral source to join you on a coffee date, what to share on the coffee date, and what to do after the coffee date, so that you end up with referrals, and eventually, clients.

So, grab a cup of coffee – and let’s get started!

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There Are Enough Clients For Everyone

There are enough clients for everyone by Jill CelesteOne of my clients once said to me: “Someone else bid on this project. Now that I have competition, I probably won’t get this gig.”

Her comment took my breath away for so many reasons:

  • She didn’t have enough confidence in her gifts to believe she’d get this project, no matter who else was bidding on it.
  • She believed that competition is bad – just someone who will take business away from her.
  • She’s coming from a scarcity mindset, meaning she doesn’t believe they are enough clients for everyone.

Isn’t it amazing how we process “competitors” as entrepreneurs?

I want to challenge you to change your mindset about your competitors. Are you ready?

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I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading