Are you marketing on a limited budget?
Most small business owners are. And sometimes, limited budget equals “no budget.”
The good news is that marketing does not have to cost much. It may seem like an expensive endeavor, but it doesn’t have to be.
In fact, when you’re first starting out, employing no-cost/low-cost marketing tactics can actually help you more than the fancy marketing investments.
Let’s take a look at four different ways you can market your business on a limited budget.
Your elevator speech is an important part of your brand messaging. It succinctly identifies who you are and who you help.
When written well, your elevator speech can be a powerful client attraction magnet – pulling your ideal clients to you.
Whether you need to write your elevator speech for the first time or need to update yours, be sure to check out the two elevator speech formulas in this weekly marketing strategy.
I think you’ll love having more than one elevator speech at your disposal. Keep reading to learn more.
Have you ever heard of “JV partnerships”?
JV (“joint-venture”) partnerships are informal relationships you forge with other entrepreneurs, who have the same ideal client as you (but serve them in different ways).
With these partnerships, you become a trusted referral partner – someone who refers ideal clients to your partner.
And, of course, your JV partner reciprocates.
It’s an authentic and effective way to attract your ideal clients.
It’s safe to say: If you don’t have JV partners, you are missing out on potential leads! Be sure to check out this week’s marketing strategy to learn how to create JV partnerships to attract more clients to your business.
Raise your hand if you’re an introvert! Keep it raised if you avoid networking because it exhausts you!
(You couldn’t see it, but my hand was raised too).
Fact of business life: If you want clients, you must network – even if you’re an introvert (and even if it exhausts you).
In this week’s marketing strategy, I share with you three tips on how to network effectively – all while maintaining a healthy balance so you’re not totally exhausted from the experience.
Your Ego is a crappy marketing coach.
What do I mean by that?
Your Ego’s job is to keep you “playing small” so that you’re always safe.
However, to grow your business and market successfully, you can’t play it small. You have to take risks. You have to get out of your comfort zone.
(Good marketing coaches encourage you to go bigger. Your Ego never does. See why it’s a crappy marketing coach?)
I hope you’ll take time to check out this week’s marketing strategy, because it’s an important part of your marketing mindset.
If you want to succeed, you’ll follow the advice here. I promise: It will help!