Not everyone is your ideal client.
In fact, your ideal client has unique characteristics and traits – things that make her unlike any other customer out there.
Your job, as Director of Marketing for your business, is to know everything about your ideal client, so you can sharpen your marketing and offerings so they are best suited for your ideal client.
How do you do this?
You accomplish this by having a thorough understanding of your ideal client’s demographics and psychographics.
That’s the topic for this week’s marketing strategy video!
If you’re anything like me, you could use an improved process for following up with sales prospects.
That’s why I created “Follow-Up Friday” – an process that helps me remember to follow up!
Because it starts with an “F” – just like “follow.” The alliteration helps me remember and stay focused (but feel free to pick another day for following up!).
I spell it all out in this week’s marketing strategy video. Let me know if you have any questions in the comments below!
“Get a Facebook Group!” It’s advice I hear from so many fellow business and marketing coaches.
It’s not bad advice at all. In fact, I’ve had tremendous success with my Facebook Group.
With that said, though, there are some factors to consider before adding a Facebook Group to your overall marketing strategy.
That’s the topic for this week’s marketing strategy!
You want to be known as an expert in your field. Why? Because your ideal clients must know you know your stuff!
Or else, they will never buy from you.
The marketing philosophy I like to use for this purpose is “personal branding” – when you brand yourself (by first and last name) instead of by company name.
Watch this week’s marketing strategy video to learn three tips on how to brand yourself as an expert, using personal branding: Continue reading
Are you looking for a powerful marketing tool that will help you attract your ideal clients?
Look no further than this…
Writing your own book!
I share this from experience: Writing my book, That First Client, was one of the best marketing decisions I’ve ever made. It brings me instant credibility, it showcases my expertise, it helps build the know-like-trust factor, and yes, it brings me clients!
And your book can do the same for you!
Check out this week’s video marketing strategy to learn more: Continue reading