Sending An E-Newsletter To Your Tribe

Sending An E-Newsletter To Your Tribe by Jill Celeste, www.JillCeleste.comSending an e-newsletter to your tribe on a consistent and frequent basis is a must for purpose-driven entrepreneurs, especially if you want to market online.

Here are some reasons why you should send an e-newsletter:

  • E-newsletters give you the opportunity to touch base with your ideal clients in a “non-salesy” way.
  • Your e-newsletter allows you to showcase your expertise, which helps with the know-like-trust factor. (Remember, people only buy from those they trust.)
  • In addition to your expertise, you can show your personality, which also helps with the know-like-trust factor.
  • E-newsletters keep your name “top of mind,” which can help with sales and referrals.

To help you with your e-newsletter strategy, I’ve answered the most frequently-asked questions I get from my tribe about producing their e-newsletters. Let’s get started:

How often should I send my e-newsletter?

I recommend once a week. Again, your job is to keep your name “top of mind,” and when you send an e-newsletter once a week, your ideal client will see your name every seven days. Continue reading

How To Get Your Ideal Clients On The Phone With You

How To Get Your Ideal Clients On The Phone With You by Jill Celeste, www.JillCeleste.comHow can you get your ideal clients on the phone with you?

Whether you call it an introductory sales call, get-acquainted call, or discovery session, it’s all about one thing: Making the connection.

You see, when you’re on the phone with them, it’s your opportunity to explain how you can help them. It’s also your chance to listen to their struggles, problems and goals. It’s a beautiful conversation.

And to earn money in your business, you need to have these conversations with your ideal client.

So, how do you pull this off? How do you get your ideal clients to want to talk to you? 

In this week’s marketing strategy, I share with you three tactics that will help you get your ideal clients on the phone with you:

  1. Make it easy for them to schedule an introductory sales call with you
  2. Explain your introductory sales call process
  3. Create a sense of urgency so they’ll act quickly

Here’s the video where you can learn more:

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Raising Your Prices

Raising Your Prices by Jill Celeste, www.JillCeleste.comAre you thinking about raising your prices?

It can be scary, right? On one hand, you want to be compensated more for your time. On the other, you don’t want to ward off potential clients.

Raising your prices is a must, though. On a practical side, you have to make up for cost of living increases, such as higher gas prices and property taxes. On the growth side, you have probably been undercharging this whole time, which is killing your mindset.

Entrepreneurs raise their prices all the time – and you can too!

To help you, please check out this marketing strategy video where I talk about mindset issues around price increases, as well as some tactical advice for when to raise your prices.

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An A-Z Guide To Online Marketing Success

An A-Z Guide To Online Marketing Success by Jill Celeste, www.JillCeleste.comDo you love online marketing but not sure exactly how to do it effectively?

Do you often feel like you’re spinning your wheels online?

If yes, check out this week’s marketing strategy! I created an A-Z guide to help you understand how to maximize online marketing to make yourself more visible to your ideal clients.

That means there are 26 ideas in here – something for everyone!

I implement a lot of these practices on my Facebook Page. Please consider coming over and liking my page to see these tactics in action!

Automate Social Media Tasks

Some elements of social media can be automated, and when done properly, can be a real timesaver. Some of my favorite automation tools are Hootsuite, Recurpost and the native Facebook Page scheduler.

Build A Tribe

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The One Thing My Successful Clients Have In Common

What do you think my most successful clients have in common?

A great Facebook ad campaign? A fabulous lead magnet? A fabulous webinar presentation?

Nope, nope and nope.

What they all have in common in their willingness to get out of their comfort zones. Let’s learn more in this week’s marketing strategy video.

The One Thing My Most Successful Clients Have In Common by Jill Celeste, www.JillCeleste.com

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Growth happens once you leave your comfort zone. - Jill Celeste, www.JillCeleste.com

TRANSCRIPT:

Hey everyone, it’s Jill Celeste from the Celestial Marketing Academy and jillceleste.com, where I teach purpose-driven entrepreneurs all they need to know about marketing so they can become the Directors of Marketing for their business.

Today I want to share with you the one thing all of my successful clients have in common. You may be surprised by this. But, when I look over the successful clients that I have taught through the academy or through one-on-one coaching, they really all share one thing in common.

That one thing is that they have gotten out of their comfort zones. See, it has nothing to do with marketing tactics. It has nothing to do with Facebook ads and what your website looks like. It’s about taking risks and getting out of your comfort zone to achieve things that will grow your business.

I know getting out of your comfort zone is hard. I wrangle with this as well, but it’s imperative if you want to grow your business. That’s where the magic happens, right?

Here’s what happens, I think, why we stop, and not try and get out of our comfort zone. A lot of times when we see those motivational posters about comfort zones, you see a gentleman making this huge leap over a cliff or over a boulder, or something quite large. We get in our heads that getting out of our comfort zone means we have to take this huge step. That’s not what it’s really about.

Getting out of your comfort zone should be incremental, meaning you take baby steps out of your comfort zone. Think about what you can do, especially from a marketing perspective, that scares you a little bit. Something that maybe isn’t huge leap over a boulder type of action, but more of a baby step. Maybe it’s going to a new networking meeting, or maybe it’s doing that webinar for the first time. Maybe it’s going on Facebook live every day for 21 days, like I did. What can you do in a baby step fashion that will take you out of your comfort zone.

Here’s what happens. Once you get out of that comfort zone from a baby step, your comfort zone has gotten a little bigger. Then you can take the next little step, and then the next little step. Guess what? That comfort zone is growing, and growing, and growing as you step out of it, and your business is growing at the same time.

Don’t feel like it’s a giant leap, instead, think of baby steps. I want to know what it is that you are afraid of. What is the one action, baby step action, that you could take that will get you out of your comfort zone just a little, but will have a big impact on your business?

That’s your assignment for this week. I look forward to hearing your comments. Of course, if you need anything at all, come on over to my website at jillceleste.com. You can learn more about the Celestial Marketing Academy, my coaching programs, my pricing, and check out my blog for lots of other free tips if you need help with your marketing.

So, until next time, here’s to your marketing success. I wish you lots of luck getting out of your comfort zone. I’ll talk to you soon. Bye-bye.


Jill Celeste - Marketing CoachABOUT JILL

Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.

Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.

Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.

Jill lives near Tampa, Florida, with her husband, two sons, two guinea pigs and a basset hound named Emma.

For more information about Jill’s programs, please visit www.jillceleste.com. To get a free copy of Jill’s Amazon Bestselling book, That First Client, please go to www.ThatFirstClient.com.

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