What image does “networking” conjure up in your mind? Do you think of a mad exchange of business cards and handshakes? Fake conversations with people who won’t remember you (and you won’t remember them)? A totally exhausting experience that makes you wish you stayed home?
If so, I have excellent news for you: Networking does not have to be this way. In fact, you can make networking an authentic and profitable experience for you.
The key is to remember this: One person, one conversation and one relationship at a time.
I spell it all out in this week’s marketing strategy. I hope you’ll watch!
I’m going to own this: My personal life is a hot mess.
It never stops. Just as one crisis diminishes, the next one arrives. It’s like I’m standing waist deep in the ocean, waiting for the next wave to knock me off kilter.
Do you know what I mean?
I now wear my personal crises as a badge of honor. My crises are part of who I am, and I have quite a list:
- Dad got Alzheimer’s. We put him in a nursing home. He deteriorates in front of our eyes, finally dying in May 2016.
- Mom got Parkinson’s. She struggled as a care provider for my dad, which caused tremendous depression. She became a victim of elder abuse, where her “care provider” swindled Mom of her life savings and is verbally abusive to her. She showed up on my doorstep in August 2015, begging me to let her stay.
- Mom lived with us for six months. I’ll say this as kindly as I can: My mother is a trying woman. Living with her was not a picnic. I move her to an assisted living facility so she can get better care. To this day, she tells me I abandoned her.
- My oldest son was failing high school. He dropped out in August 2016. He takes a year off. Then, he decides to go back to school for his senior year. He has a ton of credits to make up. Getting him through school is a full-time job – one I am grateful for – despite the stress.
- Emma, my beloved basset hound, was stricken with cancer not once, but twice, in 2016.
- My family had to move from our rental home, where we lived for years, and could not find a place until 10 days before our move-out date. (I did manifest a lovely home!)
- My mother fell and broke her hip, requiring a partial hip replacement. She’s not a compliant patient. She’s fallen a dozen times since her surgery.
I have lost count of the times I have asked myself if I should give up my business.
I have come to the conclusion that the “should I quit my business” question is a normal part of the entrepreneurial journey.
Because I am such an “expert” in dealing with this question (wink, wink), I have come up with a process to help me determine if I’m just in a funk – or is it really time to hang up my hat.
This process is what I talk about in this week’s marketing strategy.
I can’t tell you if you should quit your business. Only you can answer that. But I can tell you that it’s not a decision to take lightly. Check out these three activities, spelled out in my video below, and see where they take you.
Remember, I am always rooting for you. ♥
Today’s Celestial SpotLight features Yas Sharif Dominguez from yaslifecoach.com.
Yas Sharif Dominguez
What is your profession?
Life Coach/Motivational Speaker
Who are your ideal clients? Who do you heal or help?
An individual of the LGBT community that needs to find their true self and not sabotaging themselves.
I completed a 21-Day Facebook Live Challenge – and I’m so glad I did it. I learned tons of information about how to use Facebook Live to connect with my tribe.
I went in with an open mind. I wondered:
- What type of content would resonate the most with my tribe?
- Should I be vulnerable, or is that T.M.I. (too much information)?
- Will they even watch?
When the 21st video was shot, I was eager to sit down and write out my reflections. That’s what you’ll see in this week’s marketing strategy video.
Now it’s your turn: What lessons will you incorporate in your Facebook Live Strategy?
Make sure to catch me live on my Facebook Page too. I am aiming to record a Facebook Live every day – Monday through Thursday.