In this video, you will learn the following:
- How Facebook pages are great for tribe building
- How to post questions to engage your tribe
- The importance of sharing personal tidbits on your Facebook page
- Why you should be sharing information that will benefit your tribe
I mention the following resource in this video:
- That First Client (my Top 25 Amazon Bestselling Book): www.ThatFirstClient.com
- Tribes: We Need You To Lead Us by Seth Godin
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!
Facebook is the largest social media network in the world – and it’s a fantastic way to build a tribe of loyal fans who love you, and your products and services.
If you’re struggling with your Facebook marketing, focus less on your Facebook fan count, and more on building relationships with the fans you already have. The most successful Facebook marketers have one thing in common – a loyal community of fans – and you can build your tribe through your Facebook page.
Here are three tips on how to build a tribe through Facebook:
#1: Ask questions
Your questions can have multiple objectives:
- Trying to get market research from your fans (What is your biggest financial challenge?)
- Being conversational (What college did you go to?)
- Being motivational (What’s the one thing you will do today to improve your fitness?)
Play around with how you “present” your question on Facebook. You can post it as a status update, or you may want to combine it with a compelling graphic.
#2: Share personal information about you
People buy from those they trust, which means they have to know and like you first. Your Facebook page is an awesome way for you to begin the “trust journey” with your fans.
While I don’t suggest throwing back the curtain on every aspect of your life, do consider sharing some tidbits that will allow your fans to get to know you. This is best done through photos. If you look at the most successful entrepreneurs’ Facebook pages, most of them are not camera shy; they share photos of themselves, as well as their family, pets, garden, messy desks – anything that gives a glimpse of their personal lives.
With smartphones and tablets, you have a camera by your side at all times. Don’t worry if you don’t look perfect (who does?!?). Your tribe wants to see you, and they don’t care if you have mascara on.
#3: Provide information that benefits your tribe
A tribe leader (that’s you!) is known for her expertise, which is why it’s critical you share information that will benefit your Facebook fans. This can be information that you created, such as videos or blog posts, or content from other experts. Make sure to explain why you’re sharing this information, and encourage your fans to comment with their thoughts of questions.
An easy way to find relevant articles is to create Google Alerts of industry keywords. Then, you’ll get a daily email from Google with a summary of articles and blog posts related to each keyword. You can quickly glance through the emails and pull out the articles that you think benefit your tribe the most.
Even with the Facebook algorithm, you can still use your Facebook page to build your tribe. Use your Facebook page to show that you care, offer advice, give great content and show your personal side. Think about the communities you belong to – and why you belong to them. Benchmark other Facebook marketers. Over time, you can build a loyal tribe of customers who love your brand – and you.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.