Hello, Celestial Ones! Today, I am pleased to introduce my guest blogger, Jen Levitz, to you! She has kindly agreed to write a marketing strategy about how to build relationships through email marketing (this is good stuff, I promise!).
If you like what Jen says here, make sure to check out her new book, Love Up Your List: Grow Your Tribe (and Increase Sales) with Email Marketing. I’ve read Jen’s book, and it a must-have book for every entrepreneur wanting to build her tribe through email marketing. It’s available on Kindle for only $2.99, so make sure to download your copy today!
You’ve heard people say that it’s not what you know, it’s who you know that gets your foot in the door.
Well, that’s also true for marketing. One of the most effective forms of marketing is relationship marketing. This type of marketing involves branding and positioning by building relationships with your audience to the point that they cannot see any other person to buy the product or service from.
Building relationships online involve reaching out to people, connecting via email, getting active on social media, getting involved in the discussions on blog posts, and truly opening your ears and listening to your audience for keys to what they want. Once your audience feels heard, you’ve built a long-lasting relationship with them that will be hard to break.
It may surprise you, but email marketing is actually one of the most effective tool in relationship marketing. And as a business owner, it’s also one of the easiest to use.
Here are four ways you can leverage email to strengthen your relationships online:
Keeping in Touch with Customers
You have an email list of customers – it’s important to use it. Don’t just ask them to sign up and then ignore them. Keep in touch with your customers by sending them periodic updates about what you’re doing, sales, and just interesting facts.
What’s more, if you don’t use your email list, they might forget they even signed up and accuse you of spamming them when you finally do send something. Don’t make that mistake; keep in touch from day one.
Conduct Surveys with Audience
Periodically, use your email list (or even social media) to conduct a survey about your audience’s attitudes or other factors that might need exploring. You can even ask them via a survey to help you name a new product or service, or pick a new product or service they’d like you to offer.
Keeping them involved will keep your relationship strong. Customers love to be asked what they think about things. Take advantage of that fact.
Ask for Customer Feedback
After every sale, or failed sale, ask for feedback from the customer. You need to know why they did what they did, chose what they chose, or acted in the way that they did.
The more you know about the why of your customers’ actions, the better you can get in offering them what they need, want and desire. More importantly, you’ll get insight on what causes them to act. You’ll also be able to use the feedback to improve your products and services.
Generate a Response From Your Tribe
The best way to ensure that connection is to write each email as if you are writing to one person, and not to an entire list of people. Your subscribers will know they aren’t the only person on your list, but when you address them individually and personally, they make a connection with you on a deeper level, and the level of trust and credibility will increase again.
Bottom line… focus on building a solid relationship with your list. It’s about building a relationship with your subscribers, building credibility and rapport, so they will come to know, like and trust you enough to buy from you not just once, but many times over the long run.
Jen Levitz is a strategic automation & marketing consultant and is the founder of AutomateWithLove.com.
She is also the author of Love Up Your List: Grow Your Tribe (and Increase Sales) with Email Marketing about how to write highly responsive emails for your tribe and use them to make more sales too.