I used to have a love-hate relationship with blogging. While I mostly love it, there were times when I was frustrated because no one was reading my posts. I felt like I was having a conversation with someone across the table, but he was too busy looking at other things.
Have you ever felt this way about your blogging efforts?
Don’t let this frustration get the best of you! It’s time to reassess your blogging strategy so you can get more readers (especially more of your ideal clients!). When I refocused my strategy, I got big results! In this week’s marketing strategy, I detail four ways you can shift your blogging strategies to attract more of your ideal clients to your blog.Continue reading →
Maintaining a blog is a great way to showcase your expertise with your ideal clients. However, for many purpose-driven entrepreneurs, keeping up with a blog can be arduous. How can you find a never-ending well of blog post topics to write about?
Rest assured: You can! And it doesn’t have to be arduous or taxing. With some planning, you won’t have the worry about “what am I going to write about this week?”
I have been writing a blog every week for the past four years, and I have never run out of topics. How? In this week’s marketing strategy, I will share with you some “tricks of the trade” to keep your blog topic list always filled.
Books are so magical! When you write a book as a Lightworker or purpose-driven entrepreneur, you are sharing your expertise with the world. And being an author lends so much credibility to your brand. When I tell people that I wrote an Amazon Top 25 Marketing Bestselling book called That First Client, I immediately captivate their interest.
When I wrote That First Client, I didn’t write it for royalties. True, I wanted the bestseller status (again, a huge credibility factor), but I wanted my book to be a way to attract more people to my tribe.
How can you let your ideal clients know about your expertise? One of the most effective ways to share your expertise is to write blog posts on a consistent basis.
But writing blog posts is only half the job. It’s essential that you share your content with your ideal clients through many different channels. That’s where a blog promotion strategy comes in.
A blog promotion strategy is a plan on how you’ll promote your blog posts. For many entrepreneurs, this can be accomplished by creating a blog promotion checklist. This checklist is a streamlined and efficient way to help you keep track of when and where you have promoted your blog posts.
So, what online channels should you add to your blog promotion strategy?
Truthfully, the sky’s the limit on where you can promote your blog posts. To get your creative juices flowing, check out the five ideas in this week’s marketing strategy:Continue reading →