Not everyone is your ideal client.
In fact, your ideal client has unique characteristics and traits – things that make her unlike any other customer out there.
Your job, as Director of Marketing for your business, is to know everything about your ideal client, so you can sharpen your marketing and offerings so they are best suited for your ideal client.
How do you do this?
You accomplish this by having a thorough understanding of your ideal client’s demographics and psychographics.
That’s the topic for this week’s marketing strategy video!
Want a consistent flow of ideal clients to your business or coaching practice?
Then you’ll definitely want to check out this week’s marketing strategy, because I am sharing how I consistently attract new clients to my business.
It’s not rocket science! However, it requires commitment and discipline. When you implement each of these four actions, you’ll love the process of attracting your ideal clients – with so much authenticity too!
So, make sure to do these four things to get more clients:
Are you collecting testimonials from your clients? If so, that’s awesome! Now I want to challenge you to use your customer testimonials more in your marketing.
I see so many entrepreneurs who are excellent at asking for testimonials, but they don’t do a great job sharing those testimonials with potential clients. If this sounds like you, please watch this week’s video marketing strategy.
You are sitting on a gold mine that will help you attract more clients – that’s because testimonials can do the marketing work for you.
If you google what type of autoresponder emails you should send with a lead magnet, you’ll get lots of different ideas.
The trick is to find a process that fits your marketing energy!
That’s why I love the “Free, Free, Free, Fee” formula that I was taught years ago. It’s in total alignment with my authentic marketing strategies because it’s all about giving.
To learn more about “Free, Free, Free, Fee,” check out this week’s marketing strategy:
Do you suffer from “The Unfinished Marketing Project Syndrome”?
That’s when you have started a project to market your business – but never finish it. And then you move on the the next project without finishing the ones you have started.
Oh yes, you are not alone! Even “yours truly” has the same problem. =)
Check out this week’s marketing strategy where I challenge you to tackle your list of marketing projects – and why you need to get these projects DONE!