I have an important question to ask you:
Do you know from where you are getting your clients?
Measuring where you are getting clients from is important for two reasons:
- To see if your marketing efforts are paying off
- To determine where you can “turn up the volume” to get even more clients
If you are not keeping track of this information, the time to start is now!
Check out this week’s marketing strategy to learn more about asking your clients where they heard about you.
I’ll also help you figure out the best way for you to document your findings.
I can’t wait to see how you use this information to make your marketing even better!
How can you get your ideal clients on the phone with you?
Whether you call it an introductory sales call, get-acquainted call, or discovery session, it’s all about one thing: Making the connection.
You see, when you’re on the phone with them, it’s your opportunity to explain how you can help them. It’s also your chance to listen to their struggles, problems and goals. It’s a beautiful conversation.
And to earn money in your business, you need to have these conversations with your ideal client.
So, how do you pull this off? How do you get your ideal clients to want to talk to you?
In this week’s marketing strategy, I share with you three tactics that will help you get your ideal clients on the phone with you:
- Make it easy for them to schedule an introductory sales call with you
- Explain your introductory sales call process
- Create a sense of urgency so they’ll act quickly
Here’s the video where you can learn more:
Are you thinking about raising your prices?
It can be scary, right? On one hand, you want to be compensated more for your time. On the other, you don’t want to ward off potential clients.
Raising your prices is a must, though. On a practical side, you have to make up for cost of living increases, such as higher gas prices and property taxes. On the growth side, you have probably been undercharging this whole time, which is killing your mindset.
Entrepreneurs raise their prices all the time – and you can too!
To help you, please check out this marketing strategy video where I talk about mindset issues around price increases, as well as some tactical advice for when to raise your prices.
Mass shootings, hurricanes, earthquakes – these are the events that try us all.
As entrepreneurs, how do we manage our marketing during national or international tragedies?
I’ll admit: I don’t have the right answers, but I can share with you some tips based on what I do, and what I’ve seen other entrepreneurs do. I hope it helps.
If you want to find more ideal clients, you should perfect the art of asking for referrals. Referrals are valuable! Not only will get additional visibility, it’s the most affordable way to market your business. In many cases, referrals are more effective than Facebook ads ($), hosting your own workshops ($), and attending conferences ($).
What often bothers purpose-driven entrepreneurs about asking for referrals is the “asking” part. What is the right way to ask? How can you ask without feeling icky? How should you reciprocate?
Let’s be real: Often purpose-driven entrepreneurs don’t like to ask for things. We don’t like to ask for referrals, or help, or sales. And why do businesses fail? Because we don’t ask for what we need.
We need to implement a mindset shift, starting now! And the perfect place to begin is with asking for referrals.
What is the right way to ask for a referral