Category Archives: General Marketing

Picking Your Essential Marketing Tasks

Picking Your Essential Marketing TasksAs the Director of Marketing for your business, it’s important that you only work on essential marketing tasks.

Let me define what I mean by “essential marketing tasks.”

So many times, entrepreneurs implement too many marketing activities at the same time.

The problem with this strategy is that you are not doing any one marketing activity well. You are spread too thin, which is hard when you’re a solopreneur.

You are never sure if you’re gaining maximum power from marketing because you can’t implement any one marketing activity fully.

Think of a series of holes in the ground. You could dig 12 holes at two inches in depth – and spread your marketing around that way. Or you could dig two holes at 12 inches in depth – and go deeper into each marketing tactic.

Spoiler alert: For solopreneurs, the two deep holes will get you more profitable results.

Let’s take a look at your essential marketing tasks in this week’s marketing strategy.

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Incorporating Your Creativity Into Your Marketing

Incorporating Your Creativity Into Your Marketing by Jill CelesteHow can you incorporate your creativity into your marketing?

Most purpose-driven entrepreneurs I know have a creative streak, whether it’s writing, or drawing, or even singing.

You see, when you incorporate your creativity into your marketing, you are doing several things:

  • Making marketing more enjoyable because you are flexing your creative muscles
  • Allowing your ideal clients to get to know you better
  • Making your marketing more authentic and vulnerable, which is more client attractive

I want to encourage you to think about what you like to do creatively – and then mix that creativity into your marketing.

Need help? That’s where this week’s marketing strategy comes in. Keep reading to get ideas on adding your creative strengths to your marketing. I’ve included a short exercise below to get you started, too.

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How To Create Quantitative Goals For Your Marketing

How To Create Quantitative Goals For Your Marketing by Jill CelesteIt’s completely understandable. It can feel like you’re pulling numbers out of thin air. And while you may have excellent intuition, if you’re not picking numbers based on data, you may be picking the wrong numbers.

And if you’re like me, when you don’t make a goal, you can be hard on yourself – even if your quantitative goal was based on an arbitrary number.

Goals shouldn’t be a mindset killer! Instead, let’s look at a new way to create goals, using a three-tier approach that I will explain in this blog post.

The next time you create a marketing goal, try this three-tier approach and see if it feels easier to come up with the numbers.

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Jill’s Top 5 Blog Posts of 2018

Jill's Top 5 Blog Posts of 2018 by Jill CelesteI have to admit: This is one of my favorite blog posts to write! It’s my annual wrap-up of my top five blog posts, based on views, comments, and shares.

I can usually predict one or two of the “finalists” for this annual wrap-up, but I intentionally don’t look at my Google Analytics until right before I write this post. I like to be surprised!

Before I delve into my list, thank you for your readership.

Yes, blogging is an effective part of my marketing strategy, but it’s also a labor of love. I am inspired by your questions and stories. I see this as “our blog” – and I hope I can continue to share blog posts that will help your marketing and mindset.

One more thing: If there’s ever a blog topic you would love to see covered, please let me know. I am here to serve you!

Okay, let’s do this!

#1: How To Write A Marketing Plan

Download a free four-page printable to help you write your marketing plan. www.JillCeleste.com

Check it out here: www.JillCeleste.com/marketingplan

This was one I expected to see on my Top 5 list, and I am thrilled that it’s in the top spot. I didn’t hold back with this blog post, even including a downloadable printable to help you write your marketing plan. If you need help writing your marketing plan, please be sure to check this one out and save it for the future. Continue reading

How To Tell If A Marketing Risk Is Worth It

How To Tell If A Marketing Risk Is Worth It by Jill CelesteAs you consider ways to market your business, some ideas may seem risky. How can you tell if the risk will pay off? Will you lose too much money, time or energy, or will you gain a lot?

It’s natural to feel nervous about doing something risky with your marketing. Things like a large Facebook Ad campaign (that can cost you money) or agreeing to be a keynote speaker (that can cost you time) are exciting, for sure, but as a solopreneur, you are concerned that you’ll recoup your investment.

I get it. We’re solopreneurs with limited resources.

I also get that sometimes we are naturally too cautious, and that something that feels risky often is just resistance.

This week’s marketing strategy will help you determine if a risk is worth it or not. It will also help you evaluate if a risk is really a risk or a mindset issue. I’ve included a quick Risk Assessment to help you sort through it all.

Please keep reading and watching if you need help making heads or tails of marketing risks. This marketing strategy will help you so much!

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