Category Archives: General Marketing

How To Figure Out Why Your Marketing Is Not Working

How To Figure Out Why Your Marketing Is Not Working by Jill CelesteDo you have trouble figuring out why your marketing is not working?

As I’ve coached solopreneurs, this comes up time and time again, and understandably, it’s a source of major frustration.

You are networking, writing emails, managing a Facebook group, posting to Instagram, doing coffee dates – and none of it seems to be working. When it comes time to get a client, you hear crickets.

So, how can you tell where the problem is?

Truthfully, many factors can affect the effectiveness of your marketing.

In this week’s marketing strategy, I’ll break down the biggest of these factors. My intention is to teach you what to ask and analyze so you can market smarter, not harder.

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6 Free Resources To Help You Write Your Marketing Plan

Free resources to help you write your marketing plan by Jill CelesteYou need a marketing plan.

It’s an essential part of your job as Director of Marketing for your business.

Your marketing plan is a roadmap that will help you reach your goals. 

Just as you wouldn’t plan a road trip to Provo, Utah, without consulting GPS, Google Maps, or even a road atlas, you shouldn’t do marketing without a plan.

If you’re like many solopreneurs, though, you’re not sure where to get started with writing a marketing plan. That’s where this blog post comes in!

It’s my honor to share with you these six free resources that will help you write your marketing plan.

Remember: We work on our marketing plans twice a year in The Celestial Circle (June and November). So, if you ever need more direction and support, please consider joining The Celestial Circle  during our open enrollment periods so I can help you.

#1: How To Write A Marketing Plan

Download a free four-page printable to help you write your marketing plan. www.JillCeleste.com

How do you write a marketing plan? Continue reading

Ideal Client 101

Ideal Client 101 by Jill CelesteIt’s time to roll up our shirt sleeves this week and (re)visit a marketing fundamental: how to determine who your ideal client is.

You see: You are not everyone’s healer. You are only meant to work with people who need your Gifts.

It’s important to constantly fine tune who you are meant to serve. That way, you’ll create better products/services, more effective marketing messages, and increase your revenue.

All successful entrepreneurs reanalyze their ideal clients because the more you work with your clients, the better idea of who you should (or shouldn’t be) working with.

That means: You should analyze your ideal clients too. To help you, follow the tips in this week’s blog post. It’s time to delve into “Ideal Client 101” – let’s get to work!

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3 Things You Don’t Need Right Now For Your Marketing

3 Things You Don’t Need Right Now For Your Marketing by Jill CelesteI’ve been blessed to be a marketing coach for entrepreneurs since 2013, and I have seen many trends, including what marketing things you don’t need.

As a solopreneur, you need to be essential with your time, money, and resources.

That means you don’t need every little marketing thing, even if the experts say you should (wink, wink).

In this week’s marketing strategy, I will share with you three things you don’t need right now for your marketing.

I hope these tips will help you make smarter marketing decisions – and save you aggravation as you implement only your essential marketing needs.

Okay, let’s get to it! Here are the three things you don’t need right now for your marketing.

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Marketing: Where Do You Even Begin?

Marketing: Where Do You Even Begin? by Jill CelesteDo you often say to yourself: I don’t even know where to begin with my marketing!

(You are not alone!)

I compare marketing to a big Las Vegas buffet – so many choices! What do you put on your plate? Where do you even begin?

This marketing indecision often leads to analysis paralysis, which leads to inaction. You get so caught up in the marketing choices that you don’t choose anything.

In this week’s marketing strategy, I will tell you exactly where to begin as it relates to your marketing.

This advice will help you, no matter what stage of business you’re in. If you’re feeling overwhelmed, this is the blog post for you.

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I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading