Category Archives: General Marketing

My Weekly Marketing Schedule

My Weekly Marketing Schedule by Jill CelesteCurious to know my weekly marketing schedule? I am pulling back the curtain in this week’s marketing strategy.

I think it’s important to see how solopreneurs manage their businesses, especially their marketing. It’s a way to see how you can improve your own processes and benchmark others’ practices into your own business.

And it provides amazing inspiration. Trust me: If I can do this, so can you!

If you don’t have a weekly marketing schedule, I hope my blog post will inspire you to start one. Part of your marketing success involves a daily marketing habit. When you have a daily marketing habit, you don’t think about marketing. It just becomes part of your day.

Ready, set, let’s get marketing!

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37 Ways To Increase Your Visibility

37 Ways To Increase Your Visibility by Jill CelesteOne of the most important goals of your marketing is to constantly increase your visibility.

Chances are – if you’ve done everything to promote your business, and you still aren’t attracting clients, then you have a visibility problem.

You have probably heard of the term “sales pipeline,” right? Well, you need to get more people into your sales pipeline to get more customers. And the way you get people into your sales pipeline is through activities that make you visible to people who don’t know about you yet.

The good news? You can improve your visibility in many ways! In fact, I’ve got 37 ideas right here in this blog post.

As you review these 37 ways to increase your visibility, consider which ones put you in front of your ideal clients (in the largest number). Then, narrow that list down to 2-3 tactics you can joyfully implement.

As you become more visible to these new people, make sure you follow up. When you follow up, you’re building valuable relationships that lead to sales and referrals. But first, you must get out there!

Here are 37 ways to increase your visibility: Continue reading

No More Excuses! It’s Time To Make Videos.

No More Excuses! It’s Time To Make Videos. by Jill CelesteDear entrepreneur, it’s time to push past your excuses. It’s time to make videos for your marketing!

If you’re like a lot of entrepreneurs, you would rather get a root canal than make a video, but trust me, making a video is a lot less painful.

Our Egos love to create excuses for not doing videos – not the right equipment, uncomfortable with public speaking, and on and on.

But remember, your Ego is a terrible marketing coach. Don’t take marketing advice from your Ego!

Instead, keep reading this marketing strategy. I’ll explain why you should embrace video marketing and help you bust through your video-making excuses.

We’re in this together, okay? Let’s get to it.

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How To Figure Out Why Your Marketing Is Not Working

How To Figure Out Why Your Marketing Is Not Working by Jill CelesteDo you have trouble figuring out why your marketing is not working?

As I’ve coached solopreneurs, this comes up time and time again, and understandably, it’s a source of major frustration.

You are networking, writing emails, managing a Facebook group, posting to Instagram, doing coffee dates – and none of it seems to be working. When it comes time to get a client, you hear crickets.

So, how can you tell where the problem is?

Truthfully, many factors can affect the effectiveness of your marketing.

In this week’s marketing strategy, I’ll break down the biggest of these factors. My intention is to teach you what to ask and analyze so you can market smarter, not harder.

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6 Free Resources To Help You Write Your Marketing Plan

Free resources to help you write your marketing plan by Jill CelesteYou need a marketing plan.

It’s an essential part of your job as Director of Marketing for your business.

Your marketing plan is a roadmap that will help you reach your goals. 

Just as you wouldn’t plan a road trip to Provo, Utah, without consulting GPS, Google Maps, or even a road atlas, you shouldn’t do marketing without a plan.

If you’re like many solopreneurs, though, you’re not sure where to get started with writing a marketing plan. That’s where this blog post comes in!

It’s my honor to share with you these six free resources that will help you write your marketing plan.

Remember: We work on our marketing plans twice a year in The Celestial Circle (June and November). So, if you ever need more direction and support, please consider joining The Celestial Circle  during our open enrollment periods so I can help you.

#1: How To Write A Marketing Plan

Download a free four-page printable to help you write your marketing plan. www.JillCeleste.com

How do you write a marketing plan? Continue reading