Category Archives: General Marketing

How To Write A Marketing Plan


How To Write A Marketing Plan by Jill Celeste, www.JillCeleste.comYou need a marketing plan. It’s an essential part of your job as Director of Marketing for your business.

Your marketing plan is a roadmap that will help you reach your goals. Just as you wouldn’t plan a road trip to Provo, Utah, without consulting GPS, Google Maps, or even a road atlas, you shouldn’t do marketing without a plan.

Some entrepreneurs are intimidated, though, by the thought of writing a marketing plan. They envision a complicated, long document that takes days (maybe weeks) to write.

If this is you, rest assured. Marketing plans do not have to be tedious. They can be fun! Remember, a marketing plan is your document. You put what you want in there, as long as it helps you reach your goals.

If you’re like me, though, you need a starting point.

In this marketing strategy, I will share with you five sections you should include in your marketing plan.

Make sure to download my helpful (free!) “Prepping Your Marketing Plan” PDF to help you prepare your marketing plan. It will help tremendously!

Download a free four-page printable to help you write your marketing plan. www.JillCeleste.com

VIDEO:

SHAREABLE GRAPHICS:

Continue reading

4 No-Cost Ways To Get More Traffic To Your Website

4 No-Cost Ways To Get More Traffic To Your Website by Jill Celeste, www.JillCeleste.comAre you thinking of ways to consistently get more traffic to your website?

So many entrepreneurs put so much effort into getting their website built that they forget to consider how to constantly drive their ideal clients to their site.

Simply putting your website out there will not automatically drive traffic to it. You have to implement get-more-traffic techniques so that Google will your website in its search results (meaning more of your ideal clients will find you!).

This doesn’t mean you need to spend an arm and a leg on a SEO expert or pay-per-click ads. While both will help you get more web traffic,  there are plenty of free to low-cost ways to increase the traffic to your website.

In this week’s marketing strategy, I have outlined four no-cost ways to get more traffic to your site.

I use all four tactics, and I can assure you: They work great!

Let’s roll up our shirt sleeves and get to work on getting more of your ideal clients to your website!

VIDEO:

SHAREABLE GRAPHICS:

I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!

Imagine how many more people you could help if they found your website. - Jill Celeste, www.JillCeleste.com

BLOG:

Continue reading

Vacation Time And Your Marketing

Your bags are packed, your passport is ready…you are going on a much-needed vacation!

But wait! What about your marketing? What do you do about marketing your business while you’re away?

Should you work? Should you forget it? What happens if you don’t market while you’re on vacation? Will your business suffer?

So many questions – no wonder entrepreneurs are afraid to take vacations!

If you are concerned about what to do with your marketing while you’re on vacation, this is the marketing strategy for you.

Vacation time and your marketing by Jill Celeste, www.JillCeleste.com

VIDEO:

SHAREABLE GRAPHICS:

I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!

Every entrepreneur deserves a vacation. - Jill Celeste, www.JillCeleste.com

BLOG:

Continue reading

Want More Clients? Tell Them What You Stand For.

If you want more clients, it’s important that you increase your visibility, continuously love up your sales prospects, and build your tribe.

But that’s not all you have to do.

You also must do this:

Tell your ideal clients what you stand for.

Want more clients? Tell them what you stand for. - Jill Celeste, www.JillCeleste.com

As in your beliefs, your mission, and your purpose.

Not sure how? Check out this week’s marketing strategy for inspiration. 

VIDEO:

SHAREABLE GRAPHICS:

Continue reading

5 Free Resources To Help You Get More Clients

Raise your hand if you need more clients!

If you’re like many early-stage entrepreneurs, you are not at full capacity yet, and getting more clients is a top priority for your business.

Your ideal clients are waiting for you, too. There are people out there, right now, who are praying for someone like you to help them.

Your job is to get in front of them.

To help you increase your visibility, improve your marketing, and get more clients, I have five resources you can access – all at no cost!

5 Free Resources To Help You Get More Clients by Jill Celeste, www.JillCeleste.com

#1: That First Client book

Continue reading