Mass shootings, hurricanes, earthquakes – these are the events that try us all.
As entrepreneurs, how do we manage our marketing during national or international tragedies?
I’ll admit: I don’t have the right answers, but I can share with you some tips based on what I do, and what I’ve seen other entrepreneurs do. I hope it helps.
If you want to find more ideal clients, you should perfect the art of asking for referrals. Referrals are valuable! Not only will get additional visibility, it’s the most affordable way to market your business. In many cases, referrals are more effective than Facebook ads ($), hosting your own workshops ($), and attending conferences ($).
What often bothers purpose-driven entrepreneurs about asking for referrals is the “asking” part. What is the right way to ask? How can you ask without feeling icky? How should you reciprocate?
Let’s be real: Often purpose-driven entrepreneurs don’t like to ask for things. We don’t like to ask for referrals, or help, or sales. And why do businesses fail? Because we don’t ask for what we need.
We need to implement a mindset shift, starting now! And the perfect place to begin is with asking for referrals.
What is the right way to ask for a referral
What image does “networking” conjure up in your mind? Do you think of a mad exchange of business cards and handshakes? Fake conversations with people who won’t remember you (and you won’t remember them)? A totally exhausting experience that makes you wish you stayed home?
If so, I have excellent news for you: Networking does not have to be this way. In fact, you can make networking an authentic and profitable experience for you.
The key is to remember this: One person, one conversation and one relationship at a time.
I spell it all out in this week’s marketing strategy. I hope you’ll watch!
Not everyone is your ideal client.
In fact, your ideal client has unique characteristics and traits – things that make her unlike any other customer out there.
Your job, as Director of Marketing for your business, is to know everything about your ideal client, so you can sharpen your marketing and offerings so they are best suited for your ideal client.
How do you do this?
You accomplish this by having a thorough understanding of your ideal client’s demographics and psychographics.
That’s the topic for this week’s marketing strategy video!
Want a consistent flow of ideal clients to your business or coaching practice?
Then you’ll definitely want to check out this week’s marketing strategy, because I am sharing how I consistently attract new clients to my business.
It’s not rocket science! However, it requires commitment and discipline. When you implement each of these four actions, you’ll love the process of attracting your ideal clients – with so much authenticity too!
So, make sure to do these four things to get more clients: