Category Archives: General Marketing

3 Things You Don’t Need Right Now For Your Marketing

3 Things You Don’t Need Right Now For Your Marketing by Jill CelesteI’ve been blessed to be a marketing coach for entrepreneurs since 2013, and I have seen many trends, including what marketing things you don’t need.

As a solopreneur, you need to be essential with your time, money, and resources.

That means you don’t need every little marketing thing, even if the experts say you should (wink, wink).

In this week’s marketing strategy, I will share with you three things you don’t need right now for your marketing.

I hope these tips will help you make smarter marketing decisions – and save you aggravation as you implement only your essential marketing needs.

Okay, let’s get to it! Here are the three things you don’t need right now for your marketing.

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Marketing: Where Do You Even Begin?

Marketing: Where Do You Even Begin? by Jill CelesteDo you often say to yourself: I don’t even know where to begin with my marketing!

(You are not alone!)

I compare marketing to a big Las Vegas buffet – so many choices! What do you put on your plate? Where do you even begin?

This marketing indecision often leads to analysis paralysis, which leads to inaction. You get so caught up in the marketing choices that you don’t choose anything.

In this week’s marketing strategy, I will tell you exactly where to begin as it relates to your marketing.

This advice will help you, no matter what stage of business you’re in. If you’re feeling overwhelmed, this is the blog post for you.

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3 Lessons Learned From The Product I Didn’t Launch

3 Lessons Learned From The Product I Didn’t Launch by Jill CelesteSome of the greatest lessons are from the things you don’t do, and that was certainly the case last month when I decided to not launch a new product.

You see, lessons are everywhere, if you look for them.

Including in places where you least expect them – such as when you come up with a great idea, put out some feelers, and then decide to table it all.

In this week’s marketing strategy, I will talk more about the product that didn’t happen, why it didn’t happen, and what I learned from it.

My intention is singular: To remind you that failures are only lessons. I hope this information inspires you when you have a failed launch, or back out of a new product, or experience whatever setback comes your way.

Let’s dig in!

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How I Prepare My Business For Vacation

How I Prepare My Business For Vacation by Jill CelesteCan you ever take a vacation when you’re a business owner? Absolutely! In fact, you should.

You can’t pour from an empty cup, and going on vacation is a great way to refill.

Here’s a fun fact:  The day I publish this marketing strategy, I will be on vacation. And I know that I can “safely” leave my business alone for five days because I have prepared my business accordingly.

Admittedly, it’s scary to unplug from your business, especially when you’re a solopreneur. However, with the right systems in place, you can do it (I am living proof!).

In this week’s marketing strategy, I will share with you exactly how I prepare my business for vacation.

My intention is to inspire you – and share with you best practices that you can replicate in your business.

Ready, set, let’s go on vacation!

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My Best Marketing Copy Tip

My Best Marketing Copy Tip with Jill CelesteMarketing copy is how you connect with your ideal client. It’s how you share your Gifts, encourage people to invest in your products and services, and build brand awareness.

Solopreneurs can’t usually hire a professional copywriter to help with their marketing copy, which is why it’s important you know how to write effective copy on your own.

Even if writing is not your forte’, figuring out how to write client attraction marketing copy is a must as Director of Marketing for your business.

In today’s marketing strategy, I will share you with my best marketing copy tip. It’s simple – something anyone can do (whether you think you can write or not). And it’s breathtakingly effective.

What I love about this marketing strategy is that it’s grounded in love and authenticity. And it works so well, you’ll feel more confident in every word you put out there.

Okay, enough prefacing – let’s do this!

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