Category Archives: General Marketing

How To Tell If A Marketing Risk Is Worth It

How To Tell If A Marketing Risk Is Worth It by Jill CelesteAs you consider ways to market your business, some ideas may seem risky. How can you tell if the risk will pay off? Will you lose too much money, time or energy, or will you gain a lot?

It’s natural to feel nervous about doing something risky with your marketing. Things like a large Facebook Ad campaign (that can cost you money) or agreeing to be a keynote speaker (that can cost you time) are exciting, for sure, but as a solopreneur, you are concerned that you’ll recoup your investment.

I get it. We’re solopreneurs with limited resources.

I also get that sometimes we are naturally too cautious, and that something that feels risky often is just resistance.

This week’s marketing strategy will help you determine if a risk is worth it or not. It will also help you evaluate if a risk is really a risk or a mindset issue. I’ve included a quick Risk Assessment to help you sort through it all.

Please keep reading and watching if you need help making heads or tails of marketing risks. This marketing strategy will help you so much!

VIDEO:

SHAREABLE GRAPHICS:

I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading

How To Incorporate Client Testimonials Into Your Marketing

How To Incorporate Client Testimonials Into Your Marketing by Jill CelesteHow can you incorporate client testimonials in your marketing, so that they can do the selling for you?

Let’s face it: You worked hard to get those testimonials. You just don’t want them collecting dust on your Dropbox. It’s time to share those awesome testimonials with the world.

You may be feeling a little nervous about sharing your testimonials because you don’t want to be perceived as too boastful. Please move past this fear (it’s your Ego talking). Your ideal clients need proof that you can help them. And testimonials are the best way to share this proof.

Let’s take a look at how you can incorporate your testimonials into your marketing. Be sure to implement all of these ideas over time. You want your testimonials to be front and center in your marketing – at all times.

(P.S. If you aren’t sure how to ask clients for testimonials, or what constitutes an amazing testimonial, check out last week’s blog post and strategy video. I’ve got you covered!)

VIDEO:

SHAREABLE GRAPHICS:

I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading

How To Ask For Client Testimonials

How to ask for client testimonials by Jill CelesteAsking your clients for testimonials may be scary (what if they say no?!?!), but it’s an integral part of your marketing strategy.

You see, testimonials are valuable social proof. They explain the results of working with you from your clients’ perspective. And, if you use testimonials correctly, they can do the marketing work for you.

Furthermore, you should strive to get high-quality testimonials – ones that tell the story of your client’s transformation. Talk about powerful!

You may be wondering: How can you get high-quality testimonials from your past and current clients?

In this week’s marketing strategy, I will break down the steps you need to follow to ask your clients for testimonials. If you follow these steps, you will get amazing testimonials that you’ll be proud to share.

VIDEO:

SHAREABLE GRAPHICS:

I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading

19 Places To Find Your Ideal Clients

19 Places To Find Your Ideal Clients by Jill CelesteAre you wondering where to find your ideal clients?

More specifically, are you looking for ideas on locations and places to find your ideal clients?

If so, this is the blog post for you!

In this week’s marketing strategy, I’ve come up with a list of 19 places you can visit to look for your ideal clients.

Please know: This list of 19 places isn’t comprehensive. And I don’t want you to visit all of them at once. Be intentional with your time, okay?

I do hope this list of places will help you to think outside of the box – as well as see the possibilities in front of you.

Let’s get started….

#1: Networking Events

Networking is a great way to increase your visibility in front of your ideal clients. In addition to the networking groups you belong to, try new networking groups, especially ones outside of your city. Heading to another metropolitan area will open up more doors for you. And don’t forget about virtual networking, where you can connect with entrepreneurs from around the world.

#2: Speaking Gigs

Whether you’re speaking at a conference or at a local networking group, you are putting yourself in front of people who may be your ideal clients. Hand in hand, you are sharing your expertise, which will increase your know/like/trust factor. Continue reading

If You Need Clients Right Away, Here’s The Marketing Plan To Follow

If you need clients right away, here's the marketing plan to follow.“Jill, I need clients right away. What should I do?”

If I had a nickel for every time I got that question….

All kidding aside, it’s an excellent question – and one you may be asking yourself. And there’s no shame in needing more clients right away. We are here to serve, right?

In this week’s marketing strategy, I will share with you the exact marketing I would follow if I need more clients right away.

Before I reveal this marketing plan, though, I want to address your mindset. You see, you can implement my marketing plan down to the letter, but if you don’t have a positive mindset, the marketing plan won’t work well.

Remember these things: You are coming from a place of service. You are here to serve your clients. The Universe will take care of you. The Universe rewards action, which is why you are ready to move your feet.

Let’s get started, shall we?

VIDEO:

SHAREABLE GRAPHICS:

Continue reading