Do you suffer from “The Unfinished Marketing Project Syndrome”?
That’s when you have started a project to market your business – but never finish it. And then you move on the the next project without finishing the ones you have started.
Oh yes, you are not alone! Even “yours truly” has the same problem. =)
Check out this week’s marketing strategy where I challenge you to tackle your list of marketing projects – and why you need to get these projects DONE!
What does my weight loss journey and marketing your business have in common?
Believe it or not, there are similar lessons with both!
In this week’s video strategy, I break down the lessons I have learned while I have released 35 pounds (so far) – and how these lessons relate to marketing your business.
It’s all in the journey! Please watch:
In this week’s marketing strategy, I want to talk about fish!
LOL! Actually, fish is an analogy to represent your perfect, most ideal client.
You see, you need to fish where the fish are. What does that mean?
- You must know who your ideal client is, and
- You must know where you ideal client is “hanging out”
You are not everyone’s healer! You are only supposed to work with those people who are meant to work with you. When you work with less-than-ideal clients, this affects your mindset. You will feel overworked, or undervalued, or just plain unhappy.
That’s why it’s critical to fish where the fish are. Please watch this video to learn more. Continue reading
You’ve done an excellent job getting out there – networking, connecting with influencers, staying active on social media, speaking – everything the experts say to do to attract your ideal clients to your business.
Yet your well has run dry. You have been nurturing the same sales prospects for a while – with no conversions – and you don’t have anyone new to talk to about your services.
When a “real” well starts to dry up, you’ve got three options:
- You wait for it to rain, or,
- You dig deeper to find water, or,
- You dig a new well.
In this week’s marketing strategy, I break down The Lightworker’s Sales Pipeline – an authentic, love-filled sales process that will help Lightworkers and purpose-driven entrepreneurs with selling their services to their ideal clients.
The Lightworker’s Sales Pipeline (PDF)
The First Client (PDF) Continue reading