Category Archives: General Marketing

How To Ask For Client Testimonials

How to ask for client testimonials by Jill CelesteAsking your clients for testimonials may be scary (what if they say no?!?!), but it’s an integral part of your marketing strategy.

You see, testimonials are valuable social proof. They explain the results of working with you from your clients’ perspective. And, if you use testimonials correctly, they can do the marketing work for you.

Furthermore, you should strive to get high-quality testimonials – ones that tell the story of your client’s transformation. Talk about powerful!

You may be wondering: How can you get high-quality testimonials from your past and current clients?

In this week’s marketing strategy, I will break down the steps you need to follow to ask your clients for testimonials. If you follow these steps, you will get amazing testimonials that you’ll be proud to share.



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19 Places To Find Your Ideal Clients

19 Places To Find Your Ideal Clients by Jill CelesteAre you wondering where to find your ideal clients?

More specifically, are you looking for ideas on locations and places to find your ideal clients?

If so, this is the blog post for you!

In this week’s marketing strategy, I’ve come up with a list of 19 places you can visit to look for your ideal clients.

Please know: This list of 19 places isn’t comprehensive. And I don’t want you to visit all of them at once. Be intentional with your time, okay?

I do hope this list of places will help you to think outside of the box – as well as see the possibilities in front of you.

Let’s get started….

#1: Networking Events

Networking is a great way to increase your visibility in front of your ideal clients. In addition to the networking groups you belong to, try new networking groups, especially ones outside of your city. Heading to another metropolitan area will open up more doors for you. And don’t forget about virtual networking, where you can connect with entrepreneurs from around the world.

#2: Speaking Gigs

Whether you’re speaking at a conference or at a local networking group, you are putting yourself in front of people who may be your ideal clients. Hand in hand, you are sharing your expertise, which will increase your know/like/trust factor. Continue reading

If You Need Clients Right Away, Here’s The Marketing Plan To Follow

If you need clients right away, here's the marketing plan to follow.“Jill, I need clients right away. What should I do?”

If I had a nickel for every time I got that question….

All kidding aside, it’s an excellent question – and one you may be asking yourself. And there’s no shame in needing more clients right away. We are here to serve, right?

In this week’s marketing strategy, I will share with you the exact marketing I would follow if I need more clients right away.

Before I reveal this marketing plan, though, I want to address your mindset. You see, you can implement my marketing plan down to the letter, but if you don’t have a positive mindset, the marketing plan won’t work well.

Remember these things: You are coming from a place of service. You are here to serve your clients. The Universe will take care of you. The Universe rewards action, which is why you are ready to move your feet.

Let’s get started, shall we?



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Using Personal Invites In Your Marketing

Using Personal Invites In Your Marketing by Jill CelesteOne of the things I’ve learned in my many years of marketing is this: When you use personal invites in your marketing, you see outstanding results.

It may seem like an oxymoron – “personal invitations” and “marketing” – because marketing seems so impersonal at times.

With social media ads and blogs to (and from) faceless people, adding a personal touch to your marketing will help you rise above the noise.

And this is especially important when you need to “fill” something – such as a class, workshop, or program.

Check out this week’s marketing strategy to learn more about why using personal invites will help your marketing, plus some tips on how to personally invite people (without seeming disingenuous).



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4 Free Ways To Market Your Business (That You May Not Have Thought Of)

4 Free Ways To Market Your Business (That You May Not Have Thought Of) by Jill CelesteAre you looking for free ways to market your business?

Many purpose-driven entrepreneurs equate “marketing” with “money,” and while some marketing does require an investment, there are plenty of free ways you can market your business.

Let’s face it: Most solopreneurs do not have a lot of money for marketing, especially during the growth period of their businesses.

And as you look for ways to market your business, it’s easy to be attracted to paid marketing methods, such as Facebook Ads and expensive conferences.

The good news – you can implement any of the four free marketing tactics I will discuss in this blog post – and see tremendous brand awareness.

(And you’ll see even greater results if you implement all four tactics!)

Let’s take a look at each of these four free ways to market your business.



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