Category Archives: General Marketing

3 Lessons Learned From The Product I Didn’t Launch

3 Lessons Learned From The Product I Didn’t Launch by Jill CelesteSome of the greatest lessons are from the things you don’t do, and that was certainly the case last month when I decided to not launch a new product.

You see, lessons are everywhere, if you look for them.

Including in places where you least expect them – such as when you come up with a great idea, put out some feelers, and then decide to table it all.

In this week’s marketing strategy, I will talk more about the product that didn’t happen, why it didn’t happen, and what I learned from it.

My intention is singular: To remind you that failures are only lessons. I hope this information inspires you when you have a failed launch, or back out of a new product, or experience whatever setback comes your way.

Let’s dig in!

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How I Prepare My Business For Vacation

How I Prepare My Business For Vacation by Jill CelesteCan you ever take a vacation when you’re a business owner? Absolutely! In fact, you should.

You can’t pour from an empty cup, and going on vacation is a great way to refill.

Here’s a fun fact:  The day I publish this marketing strategy, I will be on vacation. And I know that I can “safely” leave my business alone for five days because I have prepared my business accordingly.

Admittedly, it’s scary to unplug from your business, especially when you’re a solopreneur. However, with the right systems in place, you can do it (I am living proof!).

In this week’s marketing strategy, I will share with you exactly how I prepare my business for vacation.

My intention is to inspire you – and share with you best practices that you can replicate in your business.

Ready, set, let’s go on vacation!

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My Best Marketing Copy Tip

My Best Marketing Copy Tip with Jill CelesteMarketing copy is how you connect with your ideal client. It’s how you share your Gifts, encourage people to invest in your products and services, and build brand awareness.

Solopreneurs can’t usually hire a professional copywriter to help with their marketing copy, which is why it’s important you know how to write effective copy on your own.

Even if writing is not your forte’, figuring out how to write client attraction marketing copy is a must as Director of Marketing for your business.

In today’s marketing strategy, I will share you with my best marketing copy tip. It’s simple – something anyone can do (whether you think you can write or not). And it’s breathtakingly effective.

What I love about this marketing strategy is that it’s grounded in love and authenticity. And it works so well, you’ll feel more confident in every word you put out there.

Okay, enough prefacing – let’s do this!

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Picking Your Essential Marketing Tasks

Picking Your Essential Marketing TasksAs the Director of Marketing for your business, it’s important that you only work on essential marketing tasks.

Let me define what I mean by “essential marketing tasks.”

So many times, entrepreneurs implement too many marketing activities at the same time.

The problem with this strategy is that you are not doing any one marketing activity well. You are spread too thin, which is hard when you’re a solopreneur.

You are never sure if you’re gaining maximum power from marketing because you can’t implement any one marketing activity fully.

Think of a series of holes in the ground. You could dig 12 holes at two inches in depth – and spread your marketing around that way. Or you could dig two holes at 12 inches in depth – and go deeper into each marketing tactic.

Spoiler alert: For solopreneurs, the two deep holes will get you more profitable results.

Let’s take a look at your essential marketing tasks in this week’s marketing strategy.

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Incorporating Your Creativity Into Your Marketing

Incorporating Your Creativity Into Your Marketing by Jill CelesteHow can you incorporate your creativity into your marketing?

Most purpose-driven entrepreneurs I know have a creative streak, whether it’s writing, or drawing, or even singing.

You see, when you incorporate your creativity into your marketing, you are doing several things:

  • Making marketing more enjoyable because you are flexing your creative muscles
  • Allowing your ideal clients to get to know you better
  • Making your marketing more authentic and vulnerable, which is more client attractive

I want to encourage you to think about what you like to do creatively – and then mix that creativity into your marketing.

Need help? That’s where this week’s marketing strategy comes in. Keep reading to get ideas on adding your creative strengths to your marketing. I’ve included a short exercise below to get you started, too.

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