I’m going to own this: My personal life is a hot mess.
It never stops. Just as one crisis diminishes, the next one arrives. It’s like I’m standing waist deep in the ocean, waiting for the next wave to knock me off kilter.
Do you know what I mean?
I now wear my personal crises as a badge of honor. My crises are part of who I am, and I have quite a list:
- Dad got Alzheimer’s. We put him in a nursing home. He deteriorates in front of our eyes, finally dying in May 2016.
- Mom got Parkinson’s. She struggled as a care provider for my dad, which caused tremendous depression. She became a victim of elder abuse, where her “care provider” swindled Mom of her life savings and is verbally abusive to her. She showed up on my doorstep in August 2015, begging me to let her stay.
- Mom lived with us for six months. I’ll say this as kindly as I can: My mother is a trying woman. Living with her was not a picnic. I move her to an assisted living facility so she can get better care. To this day, she tells me I abandoned her.
- My oldest son was failing high school. He dropped out in August 2016. He takes a year off. Then, he decides to go back to school for his senior year. He has a ton of credits to make up. Getting him through school is a full-time job – one I am grateful for – despite the stress.
- Emma, my beloved basset hound, was stricken with cancer not once, but twice, in 2016.
- My family had to move from our rental home, where we lived for years, and could not find a place until 10 days before our move-out date. (I did manifest a lovely home!)
- My mother fell and broke her hip, requiring a partial hip replacement. She’s not a compliant patient. She’s fallen a dozen times since her surgery.
What does my weight loss journey and marketing your business have in common?
Believe it or not, there are similar lessons with both!
In this week’s video strategy, I break down the lessons I have learned while I have released 35 pounds (so far) – and how these lessons relate to marketing your business.
It’s all in the journey! Please watch:
Over the weekend, I worked on my new Vision Board. My last one was about two years old, and much had shifted for me (and many of my visions came true!), so it was time to create a new one.
I love this process because I feel so Divinely guided as I look through magazines, finding images and words that trigger something in me.
Here’s the end result:
Here’s what I discovered through this process:
Have you ever heard experts suggest you market authentically? Or use your authentic voice? Or perhaps show your Authentic Self?
What the hell does all of this even mean?
The word “authenticity” gets thrown around like some kind of marketing buzz word, which always bothered me because being authentic is not a trend that will flitter away in a few months. Furthermore, we (as marketing experts) need to do a better job explaining the connection between marketing and authenticity. I’ll be honest, though: I wasn’t really sure how to explain the connection between authenticity and marketing – at least not in terms that show the brevity of this connection.
Then I read a book by Brene’ Brown.
In her book, The Gifts of Imperfection: Let Go of Who You Think You’re Supposed to Be and Embrace Who You are, Brene’ (yes, we are on a first-name basis) devotes a whole chapter to authenticity. Continue reading
“The things you are passionate about are not random. They are your calling.”
– Fabienne Fredrickson
I believe we are here to serve a purpose, though sometimes this purpose is not obvious at first. Some people discover their purpose right away, while others take a longer journey. No matter how long it takes, you get signs along the way. The sooner you recognize those signs, the sooner you realize what your purpose is.
Those signs, I believe, are the seemingly random things that you are passionate about.
Throughout my childhood, I wanted to be a teacher. I played with my chalkboard for years. I loved looking at teacher’s manuals for textbooks. I worked with other students who were struggling in school. I chose an English education degree in college and tutored literacy to adults. Then life took a turn, and I entered the fields of public relations and marketing. But I never lost my love of teaching – often holding training classes at my corporate job.
It was not until Spring 2013 that I fully realized that teaching was my purpose – and my calling. And that’s when I decided to become a marketing coach – teaching entrepreneurs how to become the Directors of Marketing for their business.
What does this have to do with your business? Everything!