Category Archives: Mindset

The One Thing My Successful Clients Have In Common

What do you think my most successful clients have in common?

A great Facebook ad campaign? A fabulous lead magnet? A fabulous webinar presentation?

Nope, nope and nope.

What they all have in common in their willingness to get out of their comfort zones. Let’s learn more in this week’s marketing strategy video.

The One Thing My Most Successful Clients Have In Common by Jill Celeste, www.JillCeleste.com

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Growth happens once you leave your comfort zone. - Jill Celeste, www.JillCeleste.com

TRANSCRIPT:

Hey everyone, it’s Jill Celeste from the Celestial Marketing Academy and jillceleste.com, where I teach purpose-driven entrepreneurs all they need to know about marketing so they can become the Directors of Marketing for their business.

Today I want to share with you the one thing all of my successful clients have in common. You may be surprised by this. But, when I look over the successful clients that I have taught through the academy or through one-on-one coaching, they really all share one thing in common.

That one thing is that they have gotten out of their comfort zones. See, it has nothing to do with marketing tactics. It has nothing to do with Facebook ads and what your website looks like. It’s about taking risks and getting out of your comfort zone to achieve things that will grow your business.

I know getting out of your comfort zone is hard. I wrangle with this as well, but it’s imperative if you want to grow your business. That’s where the magic happens, right?

Here’s what happens, I think, why we stop, and not try and get out of our comfort zone. A lot of times when we see those motivational posters about comfort zones, you see a gentleman making this huge leap over a cliff or over a boulder, or something quite large. We get in our heads that getting out of our comfort zone means we have to take this huge step. That’s not what it’s really about.

Getting out of your comfort zone should be incremental, meaning you take baby steps out of your comfort zone. Think about what you can do, especially from a marketing perspective, that scares you a little bit. Something that maybe isn’t huge leap over a boulder type of action, but more of a baby step. Maybe it’s going to a new networking meeting, or maybe it’s doing that webinar for the first time. Maybe it’s going on Facebook live every day for 21 days, like I did. What can you do in a baby step fashion that will take you out of your comfort zone.

Here’s what happens. Once you get out of that comfort zone from a baby step, your comfort zone has gotten a little bigger. Then you can take the next little step, and then the next little step. Guess what? That comfort zone is growing, and growing, and growing as you step out of it, and your business is growing at the same time.

Don’t feel like it’s a giant leap, instead, think of baby steps. I want to know what it is that you are afraid of. What is the one action, baby step action, that you could take that will get you out of your comfort zone just a little, but will have a big impact on your business?

That’s your assignment for this week. I look forward to hearing your comments. Of course, if you need anything at all, come on over to my website at jillceleste.com. You can learn more about the Celestial Marketing Academy, my coaching programs, my pricing, and check out my blog for lots of other free tips if you need help with your marketing.

So, until next time, here’s to your marketing success. I wish you lots of luck getting out of your comfort zone. I’ll talk to you soon. Bye-bye.


Jill Celeste - Marketing CoachABOUT JILL

Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.

Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.

Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.

Jill lives near Tampa, Florida, with her husband, two sons, two guinea pigs and a basset hound named Emma.

For more information about Jill’s programs, please visit www.jillceleste.com. To get a free copy of Jill’s Amazon Bestselling book, That First Client, please go to www.ThatFirstClient.com.

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My Personal Life Is A Hot Mess. Here’s How I Still Run My Business.

I’m going to own this: My personal life is a hot mess.

It never stops. Just as one crisis diminishes, the next one arrives. It’s like I’m standing waist deep in the ocean, waiting for the next wave to knock me off kilter.

Do you know what I mean?

My Personal Life Is a Hot Mess. Here's How I Still Run My Business. By Jill Celeste, www.JillCeleste.com

Personal crises

I now wear my personal crises as a badge of honor. My crises are part of who I am, and I have quite a list:

  • Dad got Alzheimer’s. We put him in a nursing home. He deteriorates in front of our eyes, finally dying in May 2016.
  • Mom got Parkinson’s. She struggled as a care provider for my dad, which caused tremendous depression. She became a victim of elder abuse, where her “care provider” swindled Mom of her life savings and is verbally abusive to her. She showed up on my doorstep in August 2015, begging me to let her stay.
  • Mom lived with us for six months. I’ll say this as kindly as I can: My mother is a trying woman. Living with her was not a picnic. I move her to an assisted living facility so she can get better care. To this day, she tells me I abandoned her.
  • My oldest son was failing high school. He dropped out in August 2016. He takes a year off. Then, he decides to go back to school for his senior year. He has a ton of credits to make up. Getting him through school is a full-time job – one I am grateful for – despite the stress.
  • Emma, my beloved basset hound, was stricken with cancer not once, but twice, in 2016.
  • My family had to move from our rental home, where we lived for years, and could not find a place until 10 days before our move-out date. (I did manifest a lovely home!)
  • My mother fell and broke her hip, requiring a partial hip replacement. She’s not a compliant patient. She’s fallen a dozen times since her surgery.

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Should You Quit Your Business?

I have lost count of the times I have asked myself if I should give up my business.

I have come to the conclusion that the “should I quit my business” question is a normal part of the entrepreneurial journey.

Because I am such an “expert” in dealing with this question (wink, wink), I have come up with a process to help me determine if I’m just in a funk – or is it really time to hang up my hat.

This process is what I talk about in this week’s marketing strategy.

Should You Quit Your Business? by Jill Celeste, www.JillCeleste.com

I can’t tell you if you should quit your business. Only you can answer that. But I can tell you that it’s not a decision to take lightly. Check out these three activities, spelled out in my video below, and see where they take you.

Remember, I am always rooting for you. ♥

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Marketing Lessons From My Weight Loss Journey

What does my weight loss journey and marketing your business have in common?

Believe it or not, there are similar lessons with both! 

In this week’s video strategy, I break down the lessons I have learned while I have released 35 pounds (so far) – and how these lessons relate to marketing your business.

It’s all in the journey! Please watch:

Marketing Lessons From My Weight Loss Journey by Jill Celeste

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Your Marketing Quandary

If you’re like so many other entrepreneurs that I have met, you have a Marketing Quandary.

Your Marketing Quandary. Jill Celeste. www.JillCeleste.com

You know you have to market your business, but at the end of the day, you’re not even sure how to do it. It’s like you’re walking a tight rope, tiptoeing your way through, trying not to make a mistake that will cost you time, energy, money – or even customers.

Let’s face it: Your marketing probably feels like a disorganized mess. You have stuff over here, and stuff over there – and it doesn’t feel strategic or even effective. It’s like you have towers of stuff – all leering at you – and the whole thing feels like it’s going to fall over any moment now.

You are an excellent starter too. In fact, you are FABULOUS at starting things! You get a great idea, and you’re just full of energy to get this marketing idea off the ground. You hit it with all the gusto you have. Until something else comes along – another bright shiny object.

You become a collector of unfinished stuff. You cast a look at them and wonder how you’ll ever find the energy to finish them. You have so much to do!

Time and money

Time doesn’t seem to your friend right now, either. You don’t have a lot of it, right? You want to implement marketing ideas that give you the biggest bang for your buck. Right now, though, nothing seems to returning any kind of ROI.

You hate the idea that you’re flushing money down the toilet. Just the thought of investing money into a marketing idea makes you nervous. Because like time, you don’t have a lot of money to waste either.

Analysis paralysis

So, what does all of these emotions lead to? Analysis paralysis.

You turn everything over in your mind. What if I do this? What if this happens? What if this doesn’t work? What if I work on it some more to make it more perfect? What if, what if, what if.

Analysis Paralysis results from endlessly ask yourself, "What if?" Jill Celeste. www.JillCeleste.com

By the time you’ve analyzed it from every angle, you’ve talked yourself out of implementing that marketing idea – despite whatever time and effort you’ve already invested in it. You are like a squirrel in the middle of the road – paralyzed, panicked and unable to move.

And even if you could overcome your fears of wasting time, money and energy, you are further paralyzed by the choices available to you for your marketing.

There are so many things to choose from – it feels like one of those endless salad bars. Your plate (and stomach) can only handle so much! Facebook ads, webinars, flyers, brochures, business cards – the choices go on and on. They all look good and helpful, but you don’t have limitless time or money to implement it all.

Which kind of takes you back to square one, right? Where do you even begin?

You know you have only a limited supply of time, money and energy. There are thousands of ways to market your business. What should you choose to do first?

Deep breath.

I want you to remember the following:

  • Know who your ideal client is and where she’s hanging out
  • Be where she is (fish where the fish are)
  • Only pick the marketing tactics that put you in front of your ideal client
  • Keep it simple. Don’t try to implement 20 marketing tactics. Be intentional and focused on only three marketing tactics – you’ll see better results that way.

You can overcome your marketing quandary. It’s all about mindset (as it usually is). Look at the four tips I just mentioned and go from there. And remember, I am here for you, rooting for you and cheering you on.


Jill Celeste - Marketing CoachABOUT JILL

Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.

Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.

Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.

Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.

For more information about Jill’s programs, please visit www.jillceleste.com. To get a free copy of Jill’s Amazon Bestselling book, That First Client, please go to www.ThatFirstClient.com.

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