Category Archives: Mindset

Using Your Marketing Platform For Social Good

Using Your Marketing Platform For Social Good by Jill CelesteNo matter the size, your marketing platform can not only be used to grow your business; it can also be used for social good.

I define “social good” as a charitable or civic cause that you align with, whose purpose is to make the world a better place.

On a larger scale this could include organizations such as the World Wildlife Fund (WWF) and Doctors Without Borders, to more generalized causes such as women’s rights or homeless veterans.

As a purpose-driven entrepreneur, I bet you have one or more causes you are passionate about, but you may not have considered how you can help your favorite causes through your marketing platforms.

You may be timid about mixing your business with your causes. What will your ideal clients think? Will it hurt your business?

We’ll tackle all of your questions in this week’s marketing strategy. My intention is to encourage you to use your marketing platform for social good – all as a way to shine your Light even brighter in this world. Let’s begin!

VIDEO:

SHAREABLE GRAPHICS:

I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading

When The Fraud Factor Stops You From Marketing

When The Fraud Factor Stops You From Marketing by Jill CelesteWhat is “The Fraud Factor”? It’s a common mindset block for purpose-driven entrepreneurs and can wield its ugly head in many ways:

  • Feeling like you have less experience, education, or credentials than others in your industry
  • Wondering “who do you think you are” giving out advice when your own business/life/relationship is a hot mess
  • Second guessing why anyone would want to work with you when they can work with Mr. So and So.

Do these sound familiar? Chances are you’ve felt these fraud factor conditions during your entrepreneurial journey.

The Fraud Factor can be debilitating – not only for your mindset, but also for your marketing.

In this week’s marketing strategy, I will give you tips on how to bust through the Fraud Factor block and become more visible in your marketing.

When you recognize that “who do you think you are” message is really just your Ego, you can push past it, market more effectively, and start helping more people!

VIDEO:

SHAREABLE GRAPHICS:

I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading

11 Quotes To Help You Feel More Abundant

11 Quotes To Help You Feel More Abundant by Jill CelesteFor your marketing to work, you must feel abundant and not come from a place of scarcity. It may seem strange to consider an abundance mindset from a marketing perspective, but yes, marketing and abundance go together!

When you feel abundant, you are more confident in what you’re marketing. You’re bolder with your marketing messages. You detach from the outcome. And you come from a place of service.

Oh yes, feeling more abundant has everything to do with marketing.

I get it, though. Some days don’t feel very abundant. A client might be late paying an invoice, or your car needs an unexpected repair. When you’re feeling less-than-abundant, it’s time to reach for inspiration.

That’s where today’s blog post comes in…

I have to admit: I am a bit obsessed with inspirational quotes about money, wealth, and abundance. I post about these themes all the time on my Instagram account.

I thought: What better to share with my tribe than 11 of my favorite abundance quotes?

I hope each quote makes you feel abundant – and eager to shine your light and change the world. Continue reading

Law of Attraction Tricks To Help You Get More Clients

Law of Attraction Tricks To Help You Get More Clients by Jill CelesteIn this week’s marketing strategy, I am coming out of my “spiritual closet” and sharing with you three Law of Attraction tricks to help you get more clients.

Law of Attraction is a spiritual philosophy based on the principle that “like attracts like.” For example, if you want more abundance, you have to feel abundant already.

No matter what spiritual or religious beliefs you hold, these Law of Attraction tricks will help you – because they are not based on a deity or religious text. They are based on emotions.

I will use “The Universe” to describe the universal life energy – something you may refer to as God, Source, Goddess, or other terms. Please substitute the appropriate term as you read.

I hope you’ll implement each of these “tricks” and watch as more wonderful clients come your way!

VIDEO:

SHAREABLE GRAPHICS:

I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading

There Are No Right Marketing Answers

There are no "right" marketing answers by Jill CelesteIf you’re like many entrepreneurs, you are constantly in search of the “right answers” to your marketing questions.

I get it: You want to make sure you are marketing correctly. You don’t want to waste your time or money. You want to get it right.

And as you search for the right answers, you waffle. You get “analysis paralysis.” And you wait for the perfect time to get done with whatever marketing you want to get done.

And you may even abandon whatever marketing question you have because you can’t get the answer soon enough, or you begin to doubt yourself, or something new and shiny comes along.

Does this sound familiar at all?

If so, please know you are normal, and that I can help you. Read and watch this week’s marketing strategy to learn why there aren’t really any “right marketing answers.”

VIDEO:

SHAREABLE GRAPHICS:

I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading