You want to be known as an expert in your field. Why? Because your ideal clients must know you know your stuff!
Or else, they will never buy from you.
The marketing philosophy I like to use for this purpose is “personal branding” – when you brand yourself (by first and last name) instead of by company name.
Watch this week’s marketing strategy video to learn three tips on how to brand yourself as an expert, using personal branding: Continue reading
Do you use LinkedIn for personal branding?
LinkedIn accounts for 22 percent of all Internet users, and with 38 percent of LinkedIn users earning $75,000 or more a year, it’s a powerful social media site for networking with peers, influencers and potential customers.
One of the most important tips I share with my clients is to make sure you audit your LinkedIn profile regularly – ideally once a month – to maximize your presence on this platform.
Here are some tips on conducting a monthly audit of your LinkedIn profile: Continue reading
LinkedIn has more than 225 million users around the world, and if you’re not one of them, you may be missing out on job opportunities or new client leads. How can you make sure your LinkedIn experience is the best it can be? Try following these seven tips for LinkedIn personal branding success: