For many Lightworkers and purpose-driven entrepreneurs, following up with sales prospects is not a comfortable process. In fact, it can feel downright icky – and totally absent of love.
If this sounds like you, you will appreciate this week’s marketing strategy because I will teach you how to create a loving follow-up process. You’ll walk away with two things: (1) Logistical knowledge on how to create a follow-up process, and (2) how to infuse love in your follow-up process.
Before we delve into the logistics, let’s first grapple with the elephant in the room: Your mindset around following up.
Here’s what I want you to know: You are not hounding your sales prospects. It’s not even in your wiring. Your natural tendency will always to be genuine, so put your “I am hounding them” fears to the side. It’s not even possible with you, okay?
As you work through your mindset, check out the tips I’ve outlined below to help you add more love to your follow-up process.
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If you’re anything like me, your sales process can always be improved upon.
Mastering authentic selling is a practice – not something you’ll achieve overnight.
It’s important to you look at how your sales process has gone, and identify the areas that are working well – and those that need improvement. Additionally, you may need to add elements to your sales process to perfect it even more.
To help you, I created a list of 13 ways you can improve your sales process.
IMPORTANT: You don’t have to implement everything you see here. Pick out the ones that resonate with you. Where I could, I included links to additional resources so you can learn more about that idea.
If you do implement something from this list, give it time to work. For example, adding your programs to your website will not immediately bring clients in droves. Be patient, observe, measure – and stay the course. You got this!
How can you get your ideal clients on the phone with you?
Whether you call it an introductory sales call, get-acquainted call, or discovery session, it’s all about one thing: Making the connection.
You see, when you’re on the phone with them, it’s your opportunity to explain how you can help them. It’s also your chance to listen to their struggles, problems and goals. It’s a beautiful conversation.
And to earn money in your business, you need to have these conversations with your ideal client.
So, how do you pull this off? How do you get your ideal clients to want to talk to you?
In this week’s marketing strategy, I share with you three tactics that will help you get your ideal clients on the phone with you:
Make it easy for them to schedule an introductory sales call with you