If you’re anything like me, your sales process can always be improved upon.
Mastering authentic selling is a practice – not something you’ll achieve overnight.
It’s important to you look at how your sales process has gone, and identify the areas that are working well – and those that need improvement. Additionally, you may need to add elements to your sales process to perfect it even more.
To help you, I created a list of 13 ways you can improve your sales process.
IMPORTANT: You don’t have to implement everything you see here. Pick out the ones that resonate with you. Where I could, I included links to additional resources so you can learn more about that idea.
If you do implement something from this list, give it time to work. For example, adding your programs to your website will not immediately bring clients in droves. Be patient, observe, measure – and stay the course. You got this!
#1: Write a love letter to your ideal client
Your marketing copy is a love letter to your ideal client. That includes email copy, social media posts, webinar slides and e-books. I spell it all out in this blog post: http://www.jillceleste.com/market-with-love/. Continue reading
“I can’t afford your services right now.”
How many times have you heard this sentence during a sales conversation?
If you’re anything like me, it’s been countless times. And it can be discouraging, especially when you really want to work with this person.
So, how should you respond when your sales prospect says she cannot afford you?
It really comes down to understanding if she truly cannot afford you (as in, it will take food off the table), or if she’s not willing to invest in herself. I call this “can’t versus won’t.”
I talk about this conversation in this week’s marketing strategy video. Please take a look:
Once upon a time, not too long ago, I used to sabotage my sales calls.
Here’s what happened…
Someone I didn’t know would schedule an introductory sales call with me, and I would come up with reasons to not have the call.
It could go a variety of ways:
- I would look at the person’s website and social media accounts, and decide that there is no way I could help her, and cancel the sales call.
- I would suddenly decide that I don’t want more 1:1 coaching clients, and cancel the call.
- I would decide to “test” the person and cancel the call, and if she rescheduled, then I knew we were “meant to be” and would proceed with the rescheduled call.
Please don’t judge me. I am scared to share these details with you because you may be wondering what kind of marketing teacher I am. Who sabotages the opportunity to serve others and earn income?
How can you get your ideal clients on the phone with you?
Whether you call it an introductory sales call, get-acquainted call, or discovery session, it’s all about one thing: Making the connection.
You see, when you’re on the phone with them, it’s your opportunity to explain how you can help them. It’s also your chance to listen to their struggles, problems and goals. It’s a beautiful conversation.
And to earn money in your business, you need to have these conversations with your ideal client.
So, how do you pull this off? How do you get your ideal clients to want to talk to you?
In this week’s marketing strategy, I share with you three tactics that will help you get your ideal clients on the phone with you:
- Make it easy for them to schedule an introductory sales call with you
- Explain your introductory sales call process
- Create a sense of urgency so they’ll act quickly
Here’s the video where you can learn more:
If you want to find more ideal clients, you should perfect the art of asking for referrals. Referrals are valuable! Not only will get additional visibility, it’s the most affordable way to market your business. In many cases, referrals are more effective than Facebook ads ($), hosting your own workshops ($), and attending conferences ($).
What often bothers purpose-driven entrepreneurs about asking for referrals is the “asking” part. What is the right way to ask? How can you ask without feeling icky? How should you reciprocate?
Let’s be real: Often purpose-driven entrepreneurs don’t like to ask for things. We don’t like to ask for referrals, or help, or sales. And why do businesses fail? Because we don’t ask for what we need.
We need to implement a mindset shift, starting now! And the perfect place to begin is with asking for referrals.
What is the right way to ask for a referral