If you’re anything like me, your sales process can always be improved upon.
Mastering authentic selling is a practice – not something you’ll achieve overnight.
It’s important to you look at how your sales process has gone, and identify the areas that are working well – and those that need improvement. Additionally, you may need to add elements to your sales process to perfect it even more.
To help you, I created a list of 13 ways you can improve your sales process.
IMPORTANT: You don’t have to implement everything you see here. Pick out the ones that resonate with you. Where I could, I included links to additional resources so you can learn more about that idea.
If you do implement something from this list, give it time to work. For example, adding your programs to your website will not immediately bring clients in droves. Be patient, observe, measure – and stay the course. You got this!
How can you get your ideal clients on the phone with you?
Whether you call it an introductory sales call, get-acquainted call, or discovery session, it’s all about one thing: Making the connection.
You see, when you’re on the phone with them, it’s your opportunity to explain how you can help them. It’s also your chance to listen to their struggles, problems and goals. It’s a beautiful conversation.
And to earn money in your business, you need to have these conversations with your ideal client.
So, how do you pull this off? How do you get your ideal clients to want to talk to you?
In this week’s marketing strategy, I share with you three tactics that will help you get your ideal clients on the phone with you:
Make it easy for them to schedule an introductory sales call with you
If you want to find more ideal clients, you should perfect the art of asking for referrals. Referrals are valuable! Not only will get additional visibility, it’s the most affordable way to market your business. In many cases, referrals are more effective than Facebook ads ($), hosting your own workshops ($), and attending conferences ($).
What often bothers purpose-driven entrepreneurs about asking for referrals is the “asking” part. What is the right way to ask? How can you ask without feeling icky? How should you reciprocate?
Let’s be real: Often purpose-driven entrepreneurs don’t like to ask for things. We don’t like to ask for referrals, or help, or sales. And why do businesses fail? Because we don’t ask for what we need.
We need to implement a mindset shift, starting now! And the perfect place to begin is with asking for referrals.