Category Archives: Social Media

How To Run A Facebook Group Without It Running You

How To Run A Facebook Group Without It Running You by Jill CelesteHaving a Facebook Group for your business is an excellent way to build your community. However, for many entrepreneurs, it feels like a daunting, time-consuming task.

Why? Because to have a successful Facebook Group, you have to be present in your Facebook Group.

And being present sounds time-consuming.

(And then there’s the part about coming up with content to engage your members.)

No wonder entrepreneurs give up on Facebook Groups before even starting one!

In this week’s marketing strategy, I will share with you two truths about running a Facebook Group, as well as two tips to ensure you get the most out of them.

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3 Things Your Facebook Group Must Have

3 Things Your Facebook Group Must Have by Jill CelesteI love using Facebook groups because they allow me to connect with my community in a fun and intimate setting. I have a free Facebook group for female entrepreneurs (called Celestial Ones) as well as Facebook groups for each of my classes and programs, including The Celestial Circle.

(Not to mention the Facebook group I keep for my college classmates!)

And Facebook wants you to use groups! The group functionality is improving by the day, and your group posts are more likely to be seen than your Facebook page posts.

Whether you have a Facebook group – or are considering one – I hope you’ll check out this week’s marketing strategy because I have three valuable Facebook group tips for you.

I’ve been facilitating Facebook groups for years. I’ve experimented (sometimes successfully, sometimes not) – and I’ve honed in on three “must haves” for your Facebook group.

Keep reading to check them out!

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Should You Use Your Personal Facebook Timeline To Promote Your Business?

Should You Use Your Personal Facebook Timeline To Promote Your Business? by Jill CelesteI have been seeing this a lot: Entrepreneurs using their personal Facebook timelines to promote their businesses.

And it’s not an occasional post. Some entrepreneurs are using personal Facebook timelines in lieu of a business page.

And I get why: You want people to see your stuff. The organic reach on a Facebook Page is crap. You get more eyeballs when you post it on your personal timeline.

However, as someone who teaches authentic marketing principles, I have to warn you against this practice. Not only does it violate Facebook Terms of Service, it’s against the principles of permission-based marketing.

The video you see below is a 30-minute Facebook Live, where you can get the full training on this topic.

If you need a “Reader’s Digest” version, then please read my blog post below.

Either way, I hope you will learn some valuable nuggets on how to market through Facebook – authentically and with integrity.

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Why I Started A Second Instagram Account

Why I started a second Instagram account by Jill Celeste, www.JillCeleste.comI started a second Instagram account. I am still slightly shocked as I type that sentence.

Why is this shocking?

Because I have always been a proponent of putting all of my online marketing assets in my name – from my website to my Instagram account. Everything is branded “Jill Celeste.”

And then I go and open a second Instagram account under a different name.

Why would I do this?

I outline my rationale in this week’s marketing strategy, and I hope it inspires you to do the following:

  • Give yourself permission to break the rules, even the ones you created
  • Experiment with your marketing (without attachment)
  • Take a stand for your flagship product

That’s what I have learned from this decision so far. As you grow as an entrepreneur, these lessons come in many shapes and forms. And sometimes, they come disguised as second Instagram accounts.

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The One Thing You Need To Do To Succeed On Instagram

Instagram is a great social media platform, but you may be wondering: Is there a secret to Instagram success?

I am pretty sure there is – and the “secret” may surprise you.

You see, like with any marketing tactic, you have to roll up your shirt sleeves, work it, analyze it, and measure your results.

Specifically, you have to experiment!

What do I mean? Check out this week’s marketing strategy video to get the full scoop!

The One Thing You Need To Do To Succeed On Instagram by Jill Celeste, www.JillCeleste.com

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