Category Archives: Tips

What To Include On Your Small Business Website

The hub of your online marketing strategy should be your website – one that showcases your expertise, experience and personality. Don’t let the idea of creating a website intimidate you. There are many easy, turnkey ways to create a website using blogging software, such as WordPress or Blogger.

Once you secure your software, here are eight essential elements you need to include on your website.

#1: About Me page

The “About Me” section is the place to tell your story: how you became interested in your field, how you have evolved into an industry expert in your niche and what level of experience you have. Include a professional photo, and write in the first person, channeling your inner storyteller. Show your personality, too, so people get to know the “real you.” Continue reading →

When You Have To Fire A Client

Jill Celeste Video Transcript: When You Have To Fire A Client

Let’s talk today about the unfortunate event when you have to fire a client. It is one of the worst feelings in the world, but as a business owner, know that sometimes this happens, and it’s just part of doing business. There could be a lot of reasons why you have to terminate a relationship with your customer. Maybe they haven’t paid you, maybe they’re not respecting your time, maybe it feels like a bad vibe, maybe they’re not giving you the materials that you need to do your job. Whatever the case may be, you will probably have a very good reason on the rare occasion that you have to fire a client. Continue reading →

Things I Wish Someone Would Have Told Me When I Started My Business

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I started my first business in 2011 with a determine heart and mind. My first business went “okay,” so when I opened my coaching practice in 2013, I thought for sure it would be smooth sailing. Wow, was I wrong! As I reflect back on my entrepreneurial journey, I learned some valuable lessons – things I wish someone would have told me when I started my business.

So, if you’re starting a business – or maybe are a struggling entrepreneur – here are some lessons that I learned that I want to share with you:

There will be days when you want to quit

If I had a dime for every day when I wanted to throw in the towel, I would be a millionaire. Being an entrepreneur is not for the faint at heart. There are lots of bad days. There are lots of times when you wonder what the hell you’re doing. There are even more times when you think how easy it would be to just work for someone else.

Entrepreneurs, a bad day is just that – a bad day. It’s not an indicator of your future success. Hang in there. Continue reading →

The #1 Trick To Writing Compelling Marketing Copy

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Have you ever sent out an email to your subscribers about a new offer and not get one response? Or perhaps you have posted about your products or services on Facebook, but no one even liked your post.

Why aren’t people responding to your marketing? More than likely, it’s because you are focusing on the features of your product – and not how it helps your customers. Thankfully, it’s easy to turn this around!

To help you get in the right state of mind for features vs. benefits writing, I recommend creating a simple grid. The left column should be labeled “feature,” and the right column should be labeled “benefit.” The idea is for every feature you list, you explain the benefit of this feature for your customer. Continue reading →

5 Tools To Help You Manage Your Coaching Practice or Business

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Finding the right tools to help your coaching practice or business is a sure-fire way to make the best use of your time. Many people ask me what tools I use to manage my coaching business. In this blog post, I will share with you some of my favorite software tools that I use frequently at Your Branding Power.

Continue reading →

Jill Celeste – Marketing Coach

Teaching purpose-driven entrepreneurs learn to be the Directors of Marketing for their businesses