Maintaining a blog is a great way to showcase your expertise with your ideal clients. However, for many purpose-driven entrepreneurs, keeping up with a blog can be arduous. How can you find a never-ending well of blog post topics to write about?
Rest assured: You can! And it doesn’t have to be arduous or taxing. With some planning, you won’t have the worry about “what am I going to write about this week?”
I have been writing a blog every week for the past four years, and I have never run out of topics. How? In this week’s marketing strategy, I will share with you some “tricks of the trade” to keep your blog topic list always filled.
#1: Brainstorm a list of topics
Take out of a piece of paper, or fire up Microsoft Word, and brainstorm a list of 50 blog post topics. Remember, it’s a brainstorm, so there are no “bad” topics. Just get everything down.
Once you write down 50 ideas, go back and highlight the ones you want to write about. Then look at the ones you’ve dismissed. Can you tweak them some how to make them a more viable blog topic?
If you can come up with 50 blog topics, you are good for a year!
#2: Keep track of the questions you receive
As an expert, you get questions all the time – from clients, sales prospects, referral sources, peers and colleagues.
I recommend keeping a log of these questions because they are excellent blog post topics.
For example, in my Advanced Marketing Circle, I get questions every month from my students through a form they submit to me before our group call. I keep those forms because their questions are excellent topics for my blog.
#3: Repurpose content
Anything you have written or created in the past is a potential blog post. For example:
- A script from a webinar
- A chapter from your e-book
- An article you wrote for a publication
- An older blog post on your own blog
- The answers you provided in a podcast interview
- Content from a course you teach
Look at what you’ve already written. What can you repurpose into a blog post? Remember, most people won’t know you’ve repurposed it, so don’t worry about what your ideal clients will think. Repurposing content is a great to work smarter, not harder, and add to your blog topic list.
#4: Survey your readers
If you have subscribers, then why not conduct a survey to ask them what topics they would like to see?
Create a survey through Survey Monkey or another tool, and then email your tribe and ask for their help.
I often incentive my subscribers by offering a $20 Amazon gift card if they respond to the survey. When I did this for a survey I conducted earlier this year, I got more than 70 responses, which adds up to a ton of new blog post ideas!
Your assignment: Start planning for your blog post topics by using any or all of the ideas listed here. Perhaps start with #1 and see how far you get. With some planning and sleuth work, you will have that never-ending well of blog post topics that you want. And, as an added bonus, you’ll get topics that your ideal clients want to read. You got this!
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.