Are You Committed To Marketing (Or Just Interested)?

Looking at our marketing journey so far, would you say that you’ve been committed to your journey – or just interested in it?

Your first response may be “I am committed!”

While I hope that’s true, what I often find is that entrepreneurs are only interested. And that interest can be a total mindset killer, especially when you’re having a bad marketing day.

Are you committed to marketing (or just interested)? by Jill Celeste, www.JillCeleste.com

I invite you watch this week’s marketing strategy video and read the blog post to understand the difference between “commitment” and “interest” as it relates to your marketing. And then think about how you can be truly committed to staying the course, no matter what results you are seeing.

VIDEO:

SHAREABLE GRAPHICS:

I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!

On shitty days, remember why you became an entrepreneur in the first place. - Jill Celeste, www.JillCeleste.com

Dear Entrepreneur, you are here to make the world a better place. -Jill Celeste, www.JillCeleste.com

BLOG POST:

I have a question for you:

Are you committed to your marketing journey – or just interested?

Let me explain the difference between “commitment” and “interest.”

As you may know, I am on a weight loss journey. To help me with this journey, I read a lot of books, including 100 Days of Weight Loss by Linda Spangle.

In this book, Spangle talks about being committed versus interested in losing weight. If you’re interested, you stick to your weight loss plan until something better comes along (such as pizza). If you’re committed to losing weight, you do not detract from your goals – you stick to your plan no matter what.

I especially love this quote about being committed:

Rather than depending on results to help you stay on track, you work on keeping your motivation strong.

Wow! This relates so much to how we stay in faith on our entrepreneurial journey!

Here’s what normally happens: We put a lot of focus on the results of our marketing efforts – getting more clients, adding more Facebook fans, counting the number of clicks our blog posts gets. Our whole mindset is contingent on the result of our marketing.

Then, when we don’t get the result we want, feelings of self-doubt creep in. For many entrepreneurs, this leads to “maybe I should just quit my business” thoughts.

Let me remind you of Spangle’s quote again:

Rather than depending on results to help you stay on track, you work on keeping your motivation strong.

So, what if we don’t rely on our marketing results to keep us on track, and instead remember why we became entrepreneurs in the first place?

If you’re like me, you became an entrepreneur to help people, change lives and make the world a better place.

When you are committed, you will always remember your motivation – no matter what kind of shitty marketing results you’re facing that day. That’s how you stay in faith.  That’s how you help people and change their lives. And that’s how you, dear entrepreneur, will make the world a better place.

Be committed, not interested.


ABOUT JILL

Jill CelesteHi, I’m Jill Celeste. I teach purpose-driven entrepreneurs (just like you) everything you need to know about marketing so you can become the Director of Marketing for your business.

Because when you put your Director of Marketing hat squarely on your head, marketing is your number one priority (which will result in more clients!).

When I am not teaching about marketing, you’ll find me hanging out with my husband or my teenage boys, or taking a nap with my basset hound, Emma. I also like to play with my two guinea pigs and feed the backyard ducks (much to my neighbor’s chagrin).

Want to learn more about marketing? I invite you to get my book for free – just head over to www.ThatFirstClient.com. And don’t let the title fool you; it will help you get your first – or next – client. I am honored to help you! ♥

7 thoughts on “Are You Committed To Marketing (Or Just Interested)?

  1. Meghan

    Thank you for posting on the distinction between interest and commitment. I love that you ground the question in your own life. Clear and to the point. ❤️

    Reply
  2. Debra Reble

    Thank you Jill for clarifying this for me. I am committed to my marketing goals. I invest time, energy, and financial resources toward marketing and in fact it takes up 50% of my business budget. So yes I am and will be committed! <3

    Reply
  3. Andrea

    In the world of online marketing, your point of view is refreshing. We don’t need to be flashy and splashy — just to remember we started doing what we do to help people.

    Reply
  4. Zeenat Merchant Syal

    Totally love this difference Jill. I’m on a weight loss journey too and of-course want to be committed to marketing myself online….so this is really so motivating.
    Thank you!!
    p.s. you look fabulous <3
    xoxo, Z~

    Reply

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