LinkedIn accounts for 22 percent of all Internet users, and with 38 percent of LinkedIn users earning $75,000 or more a year, it’s a powerful social media site for networking with peers, influencers and potential customers.
One of the most important tips I share with my clients is to make sure you audit your LinkedIn profile regularly – ideally once a month – to maximize your presence on this platform.
Here are some tips on conducting a monthly audit of your LinkedIn profile:
#1: Get more recommendations
If you can acquire at least one high-quality recommendation a month, you will be enhancing your LinkedIn profile with social proof that will make you stand out from the pack. Each month, make a list of three LinkedIn connections that you would like a recommendation from, and then email each connection individually and ask if they could write a recommendation for you. If it feels right to do so, write a glowing recommendation on your connection’s profile, and more than likely, he will return the favor.
By asking three connections a month for a recommendation, you are increasing your chances of getting at least one back. If you get more than one, that’s even better!
#2: Update your samples, projects and publications
Constantly rotate your portfolio samples and work-related projects to keep your LinkedIn profile as “fresh” as possible. Many LinkedIn users view a profile multiple times, so if you are updating content, you are giving the user something new to look at during each visit.
Have you published an ebook? How about a guest blog post on someone’s website? If you published anything during the past 30 days, be sure to add your publications to your LinkedIn profile also.
#3: Review the background, experience and education sections
Every month, take a “hard look” at what you’ve written for your background, experience and education. Can you clarify anything? Make a stronger statement? Add more keywords?
These sections may not need a monthly update, but it is still important to read and review them. After a period of time, you may think of a way to strengthen these sections, making your personal brand stand out even more.
#4: Evaluate your LinkedIn groups
Have you ever found a great-sounding LinkedIn group, and after joining, discovered it’s not your cup of tea? It happens to everyone! However, many LinkedIn users do not bother to leave the group.
Once a month, take a look at the groups you belong to. Are you active in each one? Should you leave any groups? Should you make a commitment to be more active?
Schedule time each month to conduct a LinkedIn audit. Add 30 minutes to your calendar for the whole year and stick to your schedule. This will ensure you are keeping your LinkedIn profile in top form and representing your personal brand in the best possible light.
Photo courtesy of Nan Palmero
Stuck on what type of original content to produce? Be sure to get my free report, 76 Types of Original Content That Will Skyrocket Your Brand. You’ll never be short on content marketing ideas again! Enter your email address here, and I’ll email the report right over to you (be sure to check your Spam folder if it doesn’t land in your inbox in a few minutes).