Content Marketing As The Hub Of Your Online Marketing Strategy

Let’s face it: People buy from those they trust, and a vital way to build trust is to share your expertise with the world. As entrepreneurs, you need to find a consistent way to share your knowledge, which is why you need a content marketing strategy.

Content marketing is a type of marketing tactic where you share your expertise through original content, such as videos or blogging. without trying to sell to someone. It’s the last part of this definition that stops many entrepreneurs in their tracks. Believe me, though, sales will come if you embrace content marketing.

Content Marketing As The  Hub For Your Online Marketing Strategy

Content marketing as the hub

One of the best ways to embrace content marketing is to think of it as the hub of your entire online marketing strategy. If your social media and online marketing strategy looked like the solar system, content marketing would be the sun and the online platforms would be the planets circling it. Just like spokes on a bicycle wheel, your online platforms would be how you tell people about your content.

Check out this diagram for an example of how content marketing can be organized:

Content Marketing Diagram

If you organize your content marketing this way, you’ll constantly have a promotional method for getting your content out in the world. Great content should never be hidden! Be sure to always promote your content, especially through social media.

Find the best social media channels to share your content

You don’t have to be on every social media platform. Instead, determine where your ideal clients are, and make a big presence there.

Whatever social media channels you use, you have plenty of opportunities to share your content. Check out this grid for some ideas on what types of original content can be promoted through social media:

Types of Original Content

Where To Promote on Social Media*

Videos Blog, Facebook, Google Plus, LinkedIn, Pinterest, Tumblr, Twitter,YouTube
Podcasts Facebook, Google Plus, LinkedIn, Soundcloud,  Tumblr, Twitter
Customized graphics Blog, Facebook, Google Plus, Instagram, Pinterest, Twitter, Tumblr, YouTube
Infographics Blog, Facebook, Google Plus, LinkedIn, Pinterest, Twitter, Tumblr
Photographs Blog, Facebook, Flickr, Google Plus, Instagram, Pinterest, Twitter, Tumblr
PowerPoint presentations Facebook, Google Plus, LinkedIn, Slideshare, Twitter
Ebooks Facebook, Google Plus, LinkedIn, Pinterest, Slideshare, Twitter
Books Facebook, Goodreads, Google Plus, LibraryThing, LinkedIn, Pinterest, Twitter
White papers Facebook, Google Plus, LinkedIn, Pinterest, Slideshare, Twitter
Blog posts Facebook, Google Plus, LinkedIn, Pinterest, Twitter
New articles or op-eds Facebook, Google Plus, LinkedIn, Pinterest, Twitter
Printables Facebook, Google Plus, Pinterest, Slideshare, Twitter

Don’t just promote once

Information going through social media channels is rapid and ever changing. Be sure to promote your original content numerous times and on multiple channels (if applicable). While you know you’ve promoted it on Twitter or Facebook already, your ideal clients will not. Constant promotion of your content is essential to sharing your expertise, so don’t be timid in your content marketing promotion!

Creating original content is a valuable marketing tactic for sharing your expertise, but make sure you aren’t stopping there. Think of your content marketing as the hub to your entire online marketing strategy and come up with ways to constantly promote your content. Content marketing can be a rewarding marketing strategy that attracts your ideal clients. Take time every day to create and promote your original content, and in time, your expertise will be well known.

Photo courtesy of Justin Jensen


Celestial Marketing Academy is open for enrollmentDo you struggle with finding time to market your business? Is your marketing a disorganized mess? Do you wish you knew more about marketing your business?

I invite you to check out the Celestial Marketing Academy. It’s specifically designed for purpose-driven entrepreneurs (like you!) who want to become the Director of Marketing for their businesses. Through monthly curriculum and support, you will learn how to market your gifts and passion with the world. Click here to learn more about the Celestial Marketing Academy. 

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