Are you in the place in your business where you need more clients – like right now?
No judgement – I’ve been there.
I invite you to check out the four “get clients now” tactics I outline in this marketing strategy to help you find clients quickly. And as you get more clients, keep filling that pipeline so you don’t have to scramble again.
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!
Sure, it’s an ideal situation when you have a pipeline of sales prospects waiting to work with you, but sometimes, you need clients right now.
That’s when you need to get back to basics and implement like crazy.
The more you implement, the better your results. In other words, it’s time to hustle! Focus your energies on one or more of the following marketing strategies – and make sure to do this consistently (it helps push off the “feast or famine” cycles of your business).
#1: Ask for referrals
Humans are naturally wired to help others, so maximize on this innate quality by asking others for referrals. You will want to reach out to past and current clients, your networking group peers, vendors, colleagues, friends and family.
Send an email or mail a letter to each group, and specify who your ideal client is so they know the best referral to send you. Make sure to follow up with each lead!
Also, consider emailing your subscribers with a call to action to set up an Introductory Sales Call with you. By providing specific information on who you help and how they can reach you, you will get your unpaid sales force working for you.
#2:.Network like crazy
If you don’t have enough clients, you have time to network. Networking is one of the fastest and easiest ways to get more clients. While you should keep up with networking meetings you regularly attend, consider visiting new networking groups too. Try a group in a different city that’s close to you. When you stretch your networking presence, you are extending your reach.
It’s also important to make sure to follow up with each person you meet through networking. Email them right after the meeting and remind them how you can help. Even a quick phone call will keep those wheels turning.
#3: Follow up with sales prospects
Make a list of everyone who has expressed an interest in working with you. Then, add all of your past “unclosed” Introductory Sales Calls to this list. The idea is to create a master list of potential clients.
Once you have this list, start following up with each person. This could be a phone call, email message or a card sent through the mail. Add value to your communications by recounting your last conversation or linking to an article that you think the person may be interested in. Depending on the contact, you could even send a small gift. Keep track of your follow-up communications, and make a point to update once a month or quarter.
#4: Host a webinar
If you have an online business, consider hosting a content-rich webinar with an exclusive offer, such as a reduced price on your product, or extra bonuses if someone purchases before the deadline. Make sure to have an end date for your offer, and send several emails throughout the promo period to remind people to buy.
One last thing about webinars: People do not need a lot of notice to attend. I often send out webinar invites 72 hours before the event – and get great attendance!
If you need more clients, the key is to get moving and be proactive. Implementing any or all of the four strategies listed here will help you convert sales prospects into clients, and add even more sales prospects to your pipeline.
For best results, block time every week on your calendar so you can work on closing sales and getting more clients. Getting clients quickly is not impossible! Be creative, implement and ask for help to grow your client base. Your business depends on it!
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.