One of the areas of stress for many entrepreneurs and career professionals is about the number of fans or followers they have on social media. How many Facebook fans should you have? How can I get more Twitter followers? Is 500 the magic number for LinkedIn connections?
You see, humans like to wrap their heads around the tangible, and follower count seems like a tangible way to measure success on social media.
To be certain, if you’re gaining fans or followers, that’s a good thing. It means you have a bigger audience that can read your message.
However, I want to challenge you on the mentality about follower or fan count. Sometimes more isn’t better.
Think about it this way:
Would you rather have a Facebook page with 3,000 mostly uninterested fans, or a Facebook page with 300 highly engaged, interactive fans?
I don’t know about you, but I will take 300 engaging fans any day.
Focus on other things
Social media is about conversation. It’s a way for people to get to know you and vice versa. You can show your authenticity through social media and help people answer their biggest questions. The more fans or followers you have, the more difficult it can be to maintain these conversations. And without these conversations, you are missing out on the beautiful part about social media.
I am not saying you shouldn’t attract new fans or followers. What I am saying, instead, is not to get hung up on it.
Replace the “follower count obsession” with different areas of focus, such as:
- How can I bring more value to my social media presence
- How can I get greater interaction from my fans and followers
- How can I share my expertise
- How can I show my personality
- How can I get people to trust me
- How can I get people to refer me to their friends
When you focus on the objectives of why you are using social media to grow your personal brand, your social media efforts will be more worthwhile. Even sweeter, your fan base will grow organically – at the right pace and with the right people.
Social media is not a race of “who has the most fans.” Having 100,000 fans doesn’t mean anything except that 100,000 people decided to like your page or follow you. It doesn’t mean they will buy from you or offer you a job. It doesn’t mean they are your target audience. And it certainly doesn’t mean they care about what you’re offering.
Instead, focus your energy on attracting your ideal audience – the people who care about your social media posts – and your social media experience will be of higher quality and more fruitful for your personal brand.
Photo courtesy of Renee Rendler-Kaplan
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