Sending an e-newsletter to your tribe on a consistent and frequent basis is a must for purpose-driven entrepreneurs, especially if you want to market online.
Here are some reasons why you should send an e-newsletter:
- E-newsletters give you the opportunity to touch base with your ideal clients in a “non-salesy” way.
- Your e-newsletter allows you to showcase your expertise, which helps with the know-like-trust factor. (Remember, people only buy from those they trust.)
- In addition to your expertise, you can show your personality, which also helps with the know-like-trust factor.
- E-newsletters keep your name “top of mind,” which can help with sales and referrals.
To help you with your e-newsletter strategy, I’ve answered the most frequently-asked questions I get from my tribe about producing their e-newsletters. Let’s get started:
How often should I send my e-newsletter?
I recommend once a week. Again, your job is to keep your name “top of mind,” and when you send an e-newsletter once a week, your ideal client will see your name every seven days.
What should go in my e-newsletter?
Your e-newsletter is an extension of your brand and personality.
Have fun with it! I recommend including a personal note as well as high-quality content. Your high-quality content could be a blog post, video, recipe, cheat sheet – whatever you can produce on a consistent basis.
I also recommend you finish your e-newsletter with your bio. Imagine that your subscriber forwards your e-newsletter to someone. You want the recipient to a get a full snapshot of who you are, which is why having a bio at the bottom helps.
Can I sell my products/services in my e-newsletter?
I think this is okay to do occasionally. Remember, your e-newsletter is about staying in touch with your ideal clients. If you want to promote something, make it a P.S. on your personal note, or add a promotional graphic after your high-quality content. Think of it as a mention – an “oh by the way…”
What email service provider should I use?
Thankfully, there are many email service providers you can choose from. It really depends on your budget and objectives. Here’s a list to get you started:
- Constant Contact
What am I doing wrong if people unsubscribe?
Probably nothing. People unsubscribe from email lists all the time – and for many reasons. Do not take it personally. If it bothers you a lot, don’t look at your unsubscribes. Remember, you are only here to serve your ideal clients. Chances are someone who unsubscribes is not your ideal client. Bless and release.
How can I make e-newsletter production less stressful?
Planning and delegation! Grab a calendar and plan your e-newsletter topics for the next three to six months. When you have a topic selected, it makes writing your e-newsletter so much easier.
If you can afford to outsource your e-newsletter, go for it. Write the copy and send it off to a VA who is an expert in your email service provider’s software. What may take you an hour will probably take her 10 minutes!
What topics do I write about in my e-newsletter?
If you need topic ideas, send out a survey or post one to Facebook. Ask your ideal clients what questions they have. Other ideas:
- Think about the common question you receive from your clients.
- Look up questions on Quora.
- Look at the Google Analytics for your website. What search terms are people using to find you?
- Check out Google AdWord’s Keyword Planner (it’s free). It will help you find related search keywords, which may get your creative juices flowing.
- Research topics on Pinterest. See what other blog posts are out there in your industry.
I am just not sure if I can keep up with an e-newsletter. What should I do?
I would ask you to journal about this – because it’s often related to resistance, ego and fear – rather than a lack of time. Some of the busiest entrepreneurs I know still make time for their e-newsletters (because they know it’s an effective marketing strategy).
Envision the e-newsletter process going smoothly for you. Set the intention. I believe in you – and know you can do this!
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, two guinea pigs and a basset hound named Emma.