Sometimes as purpose-driven entrepreneurs we need a quick “cash infusion.” Ideally, we don’t want to operate from a “feast or famine” mode, but life isn’t perfect. And neither are our businesses.
How can you quickly add cash to your bottom line this month? First, you need to get in the right mindset – it’s about the service, not the cash. That means reframing your desire from “I need more money” to “I will serve more paying clients.” Doesn’t that sound less desperate? Less from a place of lack? Yes!
As you work on your mindset, here are some practical tactics you can implement to find those paying clients pronto:
#1: Make a follow-up list and start reaching out
If you don’t already have a list of people to follow up with, it’s time to write one. You want to include the names of anyone who expressed an interest in working with you.
Once you have the list made, it’s time to reach out. If you are in an urgent situation, emails will not do here. You need to call each person. It’s harder for your sales prospect to ignore a phone call.
#2: Create a new program and start marketing it
Depending on the type of business you have, creating a new program may be the fix you’re looking for. Create a boot camp, or a challenge, or a mastermind. Find something that your ideal client really wants. Load it up with features, and make sure you can explain the results (why your ideal clients should buy this program).
Then, you can market this new program to your email list, through a webinar and on your follow-up phone calls.
And don’t worry if you don’t have the entire program created. You can sell a program without every module finished. You can build out the modules as you go.
#3: Reach out to your referral partners
Your networking peers, mastermind colleagues and other referral partners are your unpaid sales force. Why not activate them more?
Make sure to arm each referral partner with information on who you’re trying to attract (your Ideal Client Persona works best here). Meet your referral partners over coffee, or call them on the phone, and ask for their help. Your referral partners are natural “connectors” who love to bridge two people together. Allow them to help you find your ideal clients.
#4: Find a side gig
There’s no shame in having a side gig or job. If you need an increase in income, and your business hasn’t taken off yet, then find a contract, temporary or part-time job to help you. Revenue sources are always a good thing!
It’s important to understand that getting a side gig doesn’t equal business failure. It equals smart financial decision making. If that’s the route you need to take, then take it.
Which one of these ideas will you be implementing this month? Or perhaps you’ll implement all four? The more action you take, the better the results. It’s time to roll up your shirt sleeves and become singularly focused on one thing: Getting more clients. Don’t forget that you’re the Director of Marketing for your business, and with the right focus and strategies, you can add more income to your bottom line. You got this!
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.