Recently, one of my clients asked me this question:
“Do you have any resources I can check out for local networking groups?”
I thought this was a great question – something you may be wondering too – so I wanted to share with you my answer.
You see, local networking is often the best way for you to find your ideal clients and referral sources. However, networking groups are a bit like shoes; you have to “try on” a few groups to find the best fit.
In addition, if you’re an introvert like me, searching for the perfect networking group can become burdensome.
If you need help finding local networking groups, please check out this week’s marketing strategy video below.
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!
Hey everyone. It’s Jill Celeste from the Celestial Marketing Academy and jillceleste.com where I teach purpose-driven entrepreneurs all they need to know about marketing so they can become the directors of marketing for their business.
I recently got a great question from a member of my tribe and I wanted to share with you her question and my response in this week’s marketing strategy video.
She asked me, “What is the best way to find local networking groups?” And I thought this was such a great question and I wanted to share with you some tips so that you too can find the right local networking groups that have your ideal clients. So, my first piece of advice is to do a simple Google search. Go to Google, type in ‘networking groups’ and then whatever town or city you would like to find that group in.
For example, I live in a small town called New Port Richey so I could put in there ‘networking groups New Port Richey Florida’ or I can hit one of the larger metropolitan areas near me such as Tampa or Clearwater in my Google search, and all sorts of information will come up, so that’s one way to find a local networking group.
The second resource is to check out MeetUp, meetup.com. There’s tons of different networking opportunities, courses, mixers. All of it’s listed there. You just have to go search for it and go by geography. Evening, afternoon, morning, you name it, there’s a ton of resources available on meetup.com, so be sure to check that out as well.
Another thing you want to consider, again it depends on your community. I know where I live we have Facebook groups that are for our communities that people have set up, and some of them are for business owners or for businesses to promote their services. So I have in the past gone on these Facebook groups and asked, “I’m looking for a networking group. Where do you network?” And I get a ton of recommendations from other entrepreneurs in my community, so check out your local Facebook groups especially those that are open to business owners and that might be a great way to get some more information.
Hand-in-hand with that, another thing you could do is to ask another entrepreneur who lives near you, “Where are you networking?” Ask her where she’s networking. This is especially helpful if you know someone who is a network marketer like someone who sells Mary Kay, Scentsy, Pampered Chef. They are usually master networkers and I would ask if you have a friend locally who sells those products, ask where they are and going to networking meetings for their businesses.
Now, here’s the thing I want to warn you about because what often happens especially if you’re an introvert like me, is you get caught in the research and then you immediately make decisions about a networking group just based on a web search. This is a mistake. The only way to know if a local networking group is perfect for you is to attend a meeting. Don’t make a decision purely based on what you find at a web search. Go to the meeting, check it out because you can immediately know after one or two meetings if this is a good fit for you, if your ideal clients are there or your ideal referral sources. So don’t get caught in the research and start making decisions based on what you’re seeing on your computer screen. Make decisions about what groups to attend by actually going in person.
So, hopefully these local networking tips will help you find more clients, find more referral sources. And if you need additional marketing help come on over to my website at jillceleste.com where you can learn information about The Celestial Marketing Academy, my private coaching packages, and make sure to check out my blog. I’ve got years and years of free content out there to help you.
So until next time, here’s to your marketing success. Sending you lots of love. Talk to you soon. Bye-bye.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, two guinea pigs and a basset hound named Emma.