If you google what type of autoresponder emails you should send with a lead magnet, you’ll get lots of different ideas.
The trick is to find a process that fits your marketing energy!
That’s why I love the “Free, Free, Free, Fee” formula that I was taught years ago. It’s in total alignment with my authentic marketing strategies because it’s all about giving.
To learn more about “Free, Free, Free, Fee,” check out this week’s marketing strategy:
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Hey, everyone. It’s Jill Celeste from the Celestial Marketing Academy and jillceleste.com where I teach purpose driven entrepreneurs all they need to know about marketing, so they can become the directors of marketing for their business. A common question I get from my students and clients is about what type of autoresponder should you put behind a lead magnet. Now, I’ll be honest with you. I have a very simple formula that I learned from someone, and I don’t remember who taught it to me, so my apologies for not giving credit where credit is due, but I’m going to share this little formula with you to help you get started on this autoresponder process.
Now, first, let me back up because I want to make sure everybody is on the same page with the terminology. What is an autoresponder? An autoresponder is a series of emails that is automatically sent from your email vendor such as MailChimp, Infusionsoft, ConvertKit. All of those are considered vendors. You go in there. You write the email. You tell it what time to send, two days later at 5 PM Eastern, and it sends it for you automatically so you don’t have to do it every time. What happens is when you have a lead magnet, which is like that free gift on your homepage, what’s supposed to happen is the customer puts in name and email and then it automatically generates an email from MailChimp or whatever you’re using to that person with a copy of that free gift, right? But, that’s not where you want that communication to end. You want to warm this person up some more.
What I use, and it’s very simple, is something called free, free, free, fee. That’s three frees and a fees. What does that mean? The first email I send out is free number one and that is the item whether it’s a copy of my book, whether it’s my starter kit, whether it’s something else I have something going on out there. That’s email number one. That’s the first free item I send. The second email is a second free item, an extra bonus, a surprise bonus, if you will, and that could be a link to a blog post or video, another PDF I have in my archives, something else that’s related to the first gift. I send that out as a bonus and then I do that again for free email number three. I find something else I can send. Again, it can be simple as a link to a blog post or if you may have a video on YouTube, you can link to that, Facebook Live. It could be something you already have in your archives.
Then, after I send those three free emails, my next step is the fee email, and this could range … It really depends on where your comfort level is. This is the email where you ask for them to get on the phone with you for your introductory sales call or your discovery session. That could be the item there or perhaps you have a low cost item that you can offer, something that’s … I don’t even know. Some people run as low as $7. Something to get them interested in you more. You make an offer there of a low dollar amount to feed them along. If they hang out with you throughout all these emails and download everything and maybe I’ll get on the phone with you or purchase that low cost item, your lead has gotten warmer and warmer and warmer through each email. By the time they reach that fourth email, you’ve got a really good lead for you.
That’s what I do for my autoresponders. There are hundreds of different ways and you could go online and research online marketing tactics, and you can learn so many different ways but that’s the way I have adapted it. It feels very authentic. It’s inline with my giving spirit. I’m giving. I’m giving. I’m giving and then, in my autoresponders, I ask folks to get on the phone with me. Again, it’s still a fee based thing but still real into my authentic marketing principles.
Hopefully this information has helped you. If you have a free gift somewhere, homepage, on a landing page and you don’t have an autoresponder behind it, your assignment is to create one. Think about free, free, free, fee emails, those four emails that you can do, and get them set up either through your own email network or through your VA. Whatever you use, get those set up because that’s a leak in your system if you don’t have that, and we want to stop those leaks because those are ideal clients floating away from you. That’s your assignment for this week.
I hope this information was helpful and of course if you ever need additional information, head on over to my website at jillceleste.com. There you can research all of my blogs. I have got four years of blogs out there so if you need answer to something, check out my search bar. You can get information about the Celestial Marketing Academy and of course if you want to jump on the phone with me, information on how to schedule and get acquainted call is available there as well. Until next time. Here’s to your marketing success. Sending you big love. Talk to you later. Bye.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.