I used to have a love-hate relationship with blogging. While I mostly love it, there were times when I was frustrated because no one was reading my posts. I felt like I was having a conversation with someone across the table, but he was too busy looking at other things. Have you ever felt this way about your blogging efforts?
Don’t let this frustration get the best of you! It’s time to reassess your blogging strategy so you can get more readers (especially more of your ideal clients!).
When I refocused my strategy, I got big results! In this week’s marketing strategy, I detail four ways you can shift your blogging strategies to attract more of your ideal clients to your blog.
#1: Answer your ideal client’s questions
If you are blogging to share your expertise, you may need to shift how you come up with blog topics. Blogging can be an effective way to elevate yourself as a trusted expert in your field, and the way to achieve this goal is to write about topics that your audience wants more information about. In other words, each of your blog posts should be answering a question often asked by your ideal client.
How can you determine what these questions are? You’ll have to do a little research. For example, ask your social media fans what are their biggest questions about your industry. Check out Quora and see what questions people are posting there. Look at the search terms people are using to find your website. Once you find the questions, make a list of topic ideas for future blog posts.
#2: Maximize the traffic power of Pinterest
Pinterest is known for its power to generate traffic to websites, so why not use it to drive traffic to your blog, especially if your ideal client uses Pinterest?
The key is to create at least one compelling graphic to go with your blog post, and then pin it to an appropriate board on Pinterest. One tip is to create a graphic that contains your blog post’s headline. That way, people see what your blog post is about and will click through.
If you’re writing blog posts that answer people’s questions (Tip #1) and creating an interesting graphic about this blog post, you will get people to click on your pin, and even repin your image to their Pinterest boards. Furthermore, if you’re not handy with Photoshop, there are other image-creating tools you can use.
#3: Start a weekly ezine or newsletter
When I started my weekly ezine in 2013, I saw a definite increase in my overall blog readership. Here’s how I did it:
Every week, I include a weekly marketing strategy that links to my blog. It’s an easy and effective way to attract more readers to your blog (and website!). And, because you’re attracting your ideal clients to your email list, that means more of your ideal clients will be directed to your blog.
Tip #4: Tweet and tweet some more
After you publish your blog post, you probably send out a tweet to your Twitter followers to let them know about your article, right? Awesome! But how many times are you tweeting a link out? Once, maybe twice? Don’t be afraid to keep tweeting your blog posts. With the massive amount of tweets being blasted in one second on Twitter, you do not run the risk of overpromoting your blog posts. The key is to make sure you are promoting tons of other great content too.
Bonus tip: Don’t forget to repost your blog posts on other social media sites as well. Space it out and reword your post – and you’ll attract more of your ideal clients to your content.
When you reassess your blog strategy to think about your readers’ questions and how you promote your blog posts, you will see an increase in blog readership over time. Don’t let blogging frustrate you. Stay on the path you’re on and keep producing great content, and your marketing will reap the benefits of your efforts.
Photo courtesy of Conal Gallagher