How To Attract Your Ideal Clients To Your Blog

I used to have a love-hate relationship with blogging. While I mostly love it, there were times when I was frustrated because no one was reading my posts. I felt like I was having a conversation with someone across the table, but he was too busy looking at other things. Have you ever felt this way about your blogging efforts?

Don’t let this frustration get the best of you! It’s time to reassess your blogging strategy so you can get more readers (especially more of your ideal clients!).

When I refocused my strategy, I got big results! In this week’s marketing strategy, I detail four ways you can shift your blogging strategies to attract more of your ideal clients to your blog.

#1: Answer your ideal client’s questions

If you are blogging to share your expertise, you may need to shift how you come up with blog topics. Blogging can be an effective way to elevate yourself as a trusted expert in your field, and the way to achieve this goal is to write about topics that your audience wants more information about. In other words, each of your blog posts should be answering a question often asked by your ideal client.

How can you determine what these questions are? You’ll have to do a little research. For example, ask your social media fans what are their biggest questions about your industry. Check out Quora and see what questions people are posting there. Look at the search terms people are using to find your website. Once you find the questions, make a list of topic ideas for future blog posts.

#2: Maximize the traffic power of Pinterest

Pinterest is known for its power to generate traffic to websites, so why not use it to drive traffic to your blog, especially if your ideal client uses Pinterest?

The key is to create at least one compelling graphic to go with your blog post, and then pin it to an appropriate board on Pinterest. One tip is to create a graphic that contains your blog post’s headline. That way, people see what your blog post is about and will click through.

If you’re writing blog posts that answer people’s questions (Tip #1) and creating an interesting graphic about this blog post, you will get people to click on your pin, and even repin your image to their Pinterest boards. Furthermore, if you’re not handy with Photoshop, there are other image-creating tools you can use.

#3: Start a weekly ezine or newsletter

When I started my weekly ezine in 2013, I saw a definite increase in my overall blog readership. Here’s how I did it:

Every week, I include a weekly marketing strategy that links to my blog. It’s an easy and effective way to attract more readers  to your blog (and website!). And, because you’re attracting your ideal clients to your email list, that means more of your ideal clients will be directed to your blog.

Tip #4: Tweet and tweet some more

After you publish your blog post, you probably send out a tweet to your Twitter followers to let them know about your article, right? Awesome! But how many times are you tweeting a link out? Once, maybe twice? Don’t be afraid to keep tweeting your blog posts. With the massive amount of tweets being blasted in one second on Twitter, you do not run the risk of overpromoting your blog posts. The key is to make sure you are promoting tons of other great content too.

Bonus tip: Don’t forget to repost your blog posts on other social media sites as well. Space it out and reword your post – and you’ll attract more of your ideal clients to your content.

How To Attract More People To Your Blog

When you reassess your blog strategy to think about your readers’ questions and how you promote your blog posts, you will see an increase in blog readership over time. Don’t let blogging frustrate you. Stay on the path you’re on and keep producing great content, and your marketing will reap the benefits of your efforts.

Photo courtesy of Conal Gallagher

 

 

27 thoughts on “How To Attract Your Ideal Clients To Your Blog

  1. Tae

    As always, great tips! I definitely need to look at doing an eZine – I just need to figure out how! I love the tip of reposting the blog several times a day by mixing up the Twitter messages. Thanks for always having such useful info delivered with your very genuine, caring nature.

    Reply
  2. Peggy

    Great tips Jill! I’m using Pinterest a lot more and seeing great results. However, Facebook continues to be my biggest traffic generator.

    Reply
  3. Stacey

    GREAT tips, Jill!! I’ve now heard many, many times that Pinterest is a great way to drive traffic, but how do I know if my ideal clients are on it?? Perhaps that could be a question you answer for a future blog post. 🙂

    Reply
  4. Melissa Rapoport

    This is so helpful, Jill. I love the powerful suggestion of answering ideal client’s questions as a blog post. That simplifies the quest of determining topics AND talks directly to the people who I serve. The photo tools are great too! Learning to do that has been on my list and you just made it a whole lot easier. Thank you!

    Reply
  5. Debra Oakland

    Thank you for the tips Celeste. One social media area I need engage in more is Pinterest. They suggest I switch to their business account and that may be a good move. I like the idea of creating graphics as well!

    Reply
  6. Sue Kearney (@MagnoliasWest)

    Jill, great tip list, as usual. I’m still using FB/Twitter/Pinterest as my go-to for business, and am always interested to watch the flow of new connections come in from all these sources. I think having two or three going is good because some people respond more to visuals (Pinterest) and some like the short bursts (Twitter) and then there’s the ongoing FB conversations.

    Kinda hard to keep up, though, with all the new social media innovations.

    Reply

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