How To Avoid The Social Media ‘Time Suck’

Have you identified social media as part of your overall marketing strategy?

Social media can be a super effective marketing tactic, but you have to be careful not to allow it to become a total “time suck.”

How many times have you logged into Facebook, and before you know it, an hour has passed with nothing to show for it. I know I am guilty of it!

The key is to know how to use social media more efficiently. Check out this week’s marketing strategy where I share five tips on how to be more efficient with your social media marketing (and avoid that pesky “time suck”).

Tip #1: Have a social media strategy

Your marketing plan is your go-to document for how you want to use social media for your marketing. Your marketing plan gives you a “road map” that you can refer to when thinking about which social media sites to use, the audience you’re trying to attract, your overall objectives and what messages you want to share.

Specifically, take a look at who you identified as your ideal client and cross check your ideal client’s demographics against available social media sites. For example, if you’re trying to engage with headhunters, being on LinkedIn would be more essential than a Facebook presence. Match your objectives, audience and message with the appropriate social media platform – and don’t waste time on sites that don’t meet your goals.

Tip #2: Tackle one social media platform at a time

It’s very tempting to start social media accounts everywhere, but it may be in your best interest to just start with one. Let’s say you’ve isolated LinkedIn, Google Plus and Twitter as key social media sites for your audience, objectives and message. Do you have to set up all three accounts right away? No. Remember: it’s not a race. Pick one social media platform and focus your energy on mastering it.

Tip #3: Once you master one social media platform, move on to another

Hand in hand with Tip #2, once you’ve perfected one social media platform, add another social media site to the mix. This will help prevent you from being overwhelmed by the demands of social media.

Here’s what I always say:

It’s better to be a master of one social media platform than a mediocre user of three.

Plus, you can share your new social media presence with your existing followers, helping to build an audience on your newest social media account.

Tip #4: Use social media automation tools

Diehard social media users may frown upon this advice, but you can incorporate automation tools into your social media activities while still authentically engaging in social media.

Tools such as Hootsuite, Buffer and Tweetdeck allow you to schedule social media posts, as well as monitor your social media accounts, all from one dashboard. It’s a true timesaver! However, don’t just schedule posts and run. You have to engage with social media users, which is how Tip #5 will help you.

Tip #5: Set aside a certain time each day to engage and monitor your social media accounts

Designate a certain amount of time each day for social media and stick with it. Designate a certain amount of time each day for social media and stick with it.

For example, Let’s say you want to engage on social media for an hour each morning. Once your hour is up, don’t go back into your social media accounts until the next morning.  Some people designate time in the morning and then later in the day. There’s no right formula – just do what’s best for your lifestyle and schedule. The point is to designate the time and be disciplined enough to stick to your schedule.

Let’s face it: You have many hats to wear as a small business owner, and you need to be focused on how to best spend your time. That’s why it’s important to know how to be efficient with your time. Implement any or all of these 5 tips, and you’ll find that your social media marketing will take less time – and give you the biggest bang for your buck.


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