No? Then this blog post is for you.
Dear entrepreneur, repeat after me: You are the director of marketing for your business. It’s one of the many hats you wear, undoubtedly, but I believe it’s the most important one. Why? Without marketing your business, you won’t have a business. You must market to keep your business afloat.
How would your day change if you approached it as the Director of Marketing for your business? Would you push off marketing tasks? Would you skip that networking meeting? Would you forego this week’s newsletter because you’re not sure what to write? I don’t think so.
Let’s put it this way: If a director of marketing at a company did any of this, she would be fired.
As the director of marketing of your company, you must prioritize your day with marketing tasks at the top. Here’s what this means:
You must have a marketing plan with goals.
Directors of marketing always have a marketing plan, and you should too. A marketing plan is your roadmap on how you will market your products and services. A great marketing plan also includes goals – what you hope to accomplish as a result of your marketing efforts.
Put these goals on a sticky note by your computer, or write them at the top of your daily planner. Keep your goals top of mind.
You must make time for marketing.
Many business coaches suggest that you spend four hours every day on marketing. Does that sound like a lot? It is, because marketing is one of your essential daily tasks.
Take a look at your calendar and block out four hours a day for marketing. It doesn’t have to be four hours in a row. Try this for a week and see the difference it will make with your productivity and mindset. You’ll definitely feel like your Director of Marketing!
You must know what marketing tasks need to be completed that day.
Don’t just block off time for marketing; assign specific tasks to accomplish during this block of time. The most successful entrepreneurs don’t just make a to-do list – they assign a time for each item on their to-do lists. This is what you need to do for your marketing time as well.
Look at your marketing plan and let it guide your daily tasks. Give yourself permission to not complete a whole project in one sitting. If you are writing an ebook, for example, then block 30 minutes a day for writing it. You’ll get that ebook done much faster than trying to carve out a huge block of time from your busy schedule.
If you own a business, you’re the director of marketing for your company. This means you must think, act and work like a director of marketing. Plan your day like a director of marketing would, and make sure you have goals and plans in place to help guide you. It’s a mindset shift, but once you start thinking like a director of marketing, your business will grow.
Photo courtesy of Ivan Walsh