How To Incorporate Testimonials In Your Marketing

You have high-quality testimonials from your clients – now what? The next step is to think of ways to include those testimonials in your marketing. Don’t be shy about sharing your testimonials!

In today’s video strategy, I will share several tips on how to organize your testimonials and how to incorporate them into your marketing.

Jill Celeste Transcript: How To Incorporate Testimonials In Your Marketing

Today, let’s talk about how you can incorporate testimonials into your marketing. Trust me: getting those testimonials is hard work. We want to make sure that you are putting those into your marketing at any opportunity you can get. Don’t be shy about sharing your testimonials. I get that sometimes from my clients, “Oh I don’t want to be too boastful. I don’t want to seem like I’m bragging.” That is a normal reaction, but honestly you have to share your testimonials, and share them far and wide.

How to incorporate testimonials in your marketing

Organizing your testimonials

In today’s video I’m going to share with you some ways you can incorporate your testimonials into your marketing. Before I get into those tips I just want offer sort of a side tip. That’s about organizing your testimonials. I share this based on my own experience. I am terrible about archiving and organizing my files on my computer. I would get my testimonials and they would sit in my email. There would be one email with a testimonial, one email with a photo, and when it came time for me to use that testimonial I’m searching through my email and I couldn’t find my stuff.

What I did is I started a file folder in Dropbox. Dropbox is a way to save your files into the cloud. You don’t have to use Dropbox. You can use whatever system you use. I just prefer Dropbox because I can access it from my phone as well. In Dropbox, I created a master folder called testimonials. In that, I created folders for private coaching clients, and then a folder for each of the different online programs I’ve ever held. Then inside of those folders, I would have a folder with a client’s name, so maybe under private coaching client I would have Jane Doe. In there, I would have a Word Document that had the testimonial, and then any JPEGs from her head shots, or logo, or whatever she may have sent me is in that file folder.

This made my life so much easier because I wasn’t constantly scrambling and trying to find testimonials. They were in one spot. I recommend creating some type of system for archiving and organizing your testimonials on your computer so that when you are incorporating things into your marketing you can retrieve them very quickly.

Add a testimonial page to your website

Let’s get into some of these marketing tips. The first thing you need to do, as soon as you get two or three testimonials, is to go to your website and create a page entirely devoted to testimonials. I have one on my website, most people do. You can call it Testimonials. You can call it Praise – whatever makes sense for you. You just want to put the testimonial with that person’s photo, and just list them all the way down the page. At the bottom you want to include a call to action, so people who are reading those testimonials have a way to get in touch with you if you’ve piqued their interest in working with you. Make sure you have that on your website. Don’t be shy; put as many out there as possible on that website. Maybe rotate them from time to time, but have that page of testimonials there for your future clients to see.

Create a testimonial flyer

The second thing you should have is a flyer. Fire up Microsoft Word and just have front, back, three pages, four pages how many testimonials you have, put them into a Word Document. Make it look like a flyer, and have that ready to go. This is perfect if you’re doing guest speaking. Often what I’ll do is I will just leave behind testimonials with each of the person who listens to my presentation. It’s also perfect if you are meeting with a potential client face to face, or if you’re meeting with a JV partner, or someone you want to have as a referral source, you can give that flyer right to that person. Take some time to design a flyer with all your testimonials, and have some printed on hand so that you can share them with the right people when it’s time.

Add to your e-newsletter and social media sites

The third thing you want to make sure you’re doing is you want to include your testimonials in your e-newsletters and on your social media posts. Every week I send out an e-newsletter, and there’s at least one testimonial on there. I just basically rotate them. I go to my webpage that has testimonials, and I started with the top and then I include the second person, the third person, fourth person, fifth person, all the way down. I think I have maybe, I don’t know ten testimonials out there. Then when I reach the tenth person I started from the top again. This is a great way to just put some social proof right there in your e-newsletter. You can do the same on your social media as well. It’s a great type of post to share with your social media fans.

Create images with your testimonials

The fourth tip I want to share with you is to take your testimonials and make graphics out of them. This is another way again you can just use the graphics on social media, or you can tuck them into your e-newsletter (creating them into a type of graphic just presents that information differently). If you’re not Photoshop friendly, (which is me), use another program.  I use something called PicMonkey. I just create a very simple layout. I drop the photo in and drop usually a snippet of the testimonial, and I make a graphic out of that. If you’re like, “I don’t want to do that at all,” then you can just use a website such as Fiverr, or use your favorite web designer, and have him or her put together some graphics. You can use the images in different types of collateral.

Finally, you want to make sure you include your testimonials are in anything that talks about your programs and services. If you have a brochure, a pamphlet, if you have a PowerPoint presentation – anywhere where you are going to expose people to your products and services – you want to make sure you include a testimonial or two on that collateral. Again, it could be that image that you just had created, or you could just drop the text in, and again make sure to include the photo of the person who’s giving you that great testimonial.

Be creative in how you want to incorporate testimonials into your marketing. It’s a fantastic way to add social proof to everything that you do. Also make sure that you organize your testimonials, so that when you’re creating this marketing material you’ll be able to grab it without being flustered and wondering where it’s at. I hope these tips were helpful for you.

Photo courtesy of Eusebius@Commons

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6 thoughts on “How To Incorporate Testimonials In Your Marketing

  1. Vatsala Shukla

    Those are some wonderful ways to include testimonials into your marketing material while also building authority, Jill. I also include a link to my LinkedIn Profile to view other testimonials and recommendations to ensure that all bases are covered.

  2. Andrea

    Good tips — sometimes I forget to use them and appreciate the reminder. Perhaps if I organize them as you suggested I will remember more often. Thanks.

  3. Kellie R. Stone

    Love, love, love this information! I bookmarked so I can come back and devour it more deeply. I love testimonials but have experienced the “I can’t find my stuff” syndrome as well. This sounds like a winning system to get it all pulled together and working efficiently. Thanks!


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