In this marketing strategy, I talk about how to make time every day for marketing. If your business is not at full capacity, then you need to market more – and that means creating a daily marketing habit.
In this video, you’ll learn the following:
- Understanding what your “tendency” is as it relates to forming habits
- Why you need a marketing plan
- How to use a calendar every day for marketing
- How to hold yourself accountable
- What to do if you’re unsuccessful at daily marketing implementation
I mention the following resources in this video:
- Better Than Before by Gretchen Rubin
- The Marketing Plan Low Down (free video training) by Jill Celeste
- That First Client by Jill Celeste
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!
Hi, everyone. It’s Jill Celeste from the Celestial Marketing Academy where I teach entrepreneurs all that they need to know about marketing so they can become the director of marketing for their business.
Today’s marketing strategy is about how to find time every day to do marketing. It is something I preach. It’s something I teach and it’s one of my biggest questions as a result. We’re going to talk about two things, how to create the habit and how to create the mindset for daily marketing implementation. The first thing we need to do is we need to establish how you create a habit because that’s really what we’re doing here. We’re creating a habit for marketing.
Creating the habit
I want to refer to something called Better Than Before by Gretchen Rubin. This is an excellent book all about creating habits. In particular, I want to reference something she calls The Four Tendencies. Let me read to you from the text. This is on page sixteen.
“How does a person respond to an expectation? When we try to form a new habit, we set an expectation for ourselves. Therefore, it’s crucial to understand how we respond to expectations.”
She then goes on and defines Four Tendencies. These are tendencies people have about creating a habit and you are probably one of these four. I will read these out loud as well.
“We have the Upholders readily responds to both outer and inner expectations. Then we have the Questioners. These are people who question all expectations and will meet any expectation if it’s justified. Then we have the Obligers. The Obligers readily respond to outer expectations, but they struggle to meet inner expectations. Finally, you got the Rebels, and those are people who resist all expectations outside or inside.”
She goes on in detail about each of these Four Tendencies and how you as whether you’re a Rebel or an Upholder can use those skills to help you formulate a habit. Why do I recommend this? Because you are creating a habit.
If you don’t have the information about yourself on creating habits, you’re going against the grain, so make it easy for yourself and learn which tendency you are from Gretchen Rubin’s book, whether you just check it out from the library and just read the first few pages or perhaps listen to it or get it on your Kindle. Either way, that’s your first part of this assignment is to get the book and find out which tendency you are.
Write your marketing plan
Then, you need a marketing plan. Marketing plans are your roadmap. They get you to your destination. If you don’t have a marketing plan, you’re wallowing around lost in your marketing implementation. In order to implement every day, you need to know what to implement and that’s where a marketing plan comes in.
Now, I’m not going to detail how to do a marketing plan in this video because I have a free resource that you can go access if you need help. Just go to jillceleste.com. Look on the top and there is something called The Virtual Classroom. If you go there, there is a fifty-five minute training on how to write a marketing plan. It’s absolutely free. No opt-in required. Watch it and figure out how to get your marketing plan written because that’s a second piece to this puzzle.
Use a calendar
The third thing you need is a calendar, whether you use a wall calendar or Google Calendar or maybe you have a planner like I do, you need a calendar, and that’s for two things.
First, you want to block off time for marketing. You want to treat it very precious so that you don’t book over it. Now, here’s the thing that’s going to blow your mind. Experts agree that if your business is not at capacity, then you need to spend more time marketing, (four hours a day of marketing if you are not at capacity).
That’s something I agree with because if you’re not marketing, then you’re not doing what you need to bring customers to you. Marketing is how you do that. If you’re not at capacity, four hours a day. If you’re at capacity, or you’re at three-quarters capacity, you can obviously scale that down. Block those times on your calendar. Again, that helps you with the habit.
Then, the second part is to have a to-do list for those blocks of time. Just don’t block it without a plan. Where do you get your to-do list? You get it from your marketing plan. See how everything is connected? If you look at my calendar, I have a to-do list written right on there so that when I’m implementing, I know exactly what I need to be implementing. I’m not guessing. We don’t want any guessing in marketing. We want a plan. We want decisiveness. That’s why you need a calendar.
The fourth thing I need you to do is come up with some type of accountability structure. Now, if you’re highly accountable like me, then you may not need it as much. If you need that layer of accountability to keep you honest, then get it, whether it’s an accountability buddy, maybe someone you’ve met at a networking meeting or an online class or something like that.
Maybe you want to reward yourself. If that’s how you would motivate, do that.
Perhaps, it’s even a public proclamation, something that you say on your Facebook page, “This week I’m doing this, blah-blah-blah-blah.” I have a Facebook group and every Sunday, I ask, “What is your intention for the week?”
(You’re welcome to join my Facebook group. All you have to do is download my free book at www.ThatFirstClient.com. When you get the free book, there’s a link to my group, and you can come join us and every Sunday publicly proclaim what you’re working on.)
Figure out your structure for accountability that ties into what you learn here as to what helps you the best, but make sure you create that process.
Why are you blocked?
The last and final thing is, as you start to implement this, as you set the intention to implement every day, you may get blocked. This is normal. Why would you get blocked? You really need to pause and figure out why you’re going to get blocked. Perhaps you’re like me and you procrastinate. Why are you procrastinating? Maybe journal. If you do EFT, tap. Do meditation or whatever it is you need to do.
Maybe you keep forgetting. If that’s the case, then you need to look at your system, your habit, your diary, your marketing plan to figure out why you keep forgetting to do your daily marketing.
Maybe you’re focused on something else. Maybe something else is taking up your day. Is that something you really need to do? Is that something you can outsource or maybe do after you do your marketing? Whatever the case may be, if you’re finding you’re blocked and you’re not implementing every day, stop and examine why because you can bust through it but you got to recognize that you’re blocked, and that you need to bust through it.
Those are my tips for how you implement marketing every day. I have a little shake for Emma because she agrees wth me. 🙂
If you need any kind of marketing help, head over to my website at jillceleste.com. You can check out my programs, more information about the Celestial Marketing Academy as well as my low-cost Quick Start and Challenge if it speaks to you. Until next time, here’s to your marketing success, and have a great day.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.