As you consider ways to market your business, some ideas may seem risky. How can you tell if the risk will pay off? Will you lose too much money, time or energy, or will you gain a lot?
It’s natural to feel nervous about doing something risky with your marketing. Things like a large Facebook Ad campaign (that can cost you money) or agreeing to be a keynote speaker (that can cost you time) are exciting, for sure, but as a solopreneur, you are concerned that you’ll recoup your investment.
I get it. We’re solopreneurs with limited resources.
I also get that sometimes we are naturally too cautious, and that something that feels risky often is just resistance.
This week’s marketing strategy will help you determine if a risk is worth it or not. It will also help you evaluate if a risk is really a risk or a mindset issue. I’ve included a quick Risk Assessment to help you sort through it all.
Please keep reading and watching if you need help making heads or tails of marketing risks. This marketing strategy will help you so much!
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!
How do you feel about taking risks? Scared? Exhilarated? Totally put off?
When it comes to growing your business, you need to be comfortable taking risks, or you will become stagnant in your growth.
Truth be told, most risks are just perceived – something in your mindset that is blocking you.
Sure there are financial risks or life-and-death situations, but the risks I am referring to are the ones that require a leap of faith. I believe these aren’t really risks, but extensions of a fear of failure. And when you don’t take action because you are afraid to fail, you are stifling your growth.
Breaking through your fear of failing and these perceived risks are important exercises for strengthening your marketing. To help you overcome your resistance to risk taking, I want you to do a small activity called a Risk Assessment.
The Marketing Risk Assessment
Write down three marketing risks. As you write them down, also document the following:
- Why are they risky
- What are you afraid will happen
- What could go wrong
- What obstacles would you need to overcome
Here are some examples to help you get the creative juices flowing:
Now that you have these risks documented, ask yourself: “Is this really a risk, or is this a mindset block?” I would venture to bet it’s more about mindset, right?
The information about overcoming the obstacles will help you be more confident about your marketing decision. Plan for how you’ll break through each obstacle. Tear down each excuse with decisive action on how you’ll accomplish each risk.
When you write all of this down, you’ll see your risk isn’t as scary as you once perceived it to be. In fact, with a smart plan and goals, you will often find is that your risk was never risky at all.
Taking risks is a natural part of the process of growing your business. When you plan how you’ll overcome the risk, you are breaking through the mindset you’ve created of “I can’t do this” and replacing it with a philosophy of “How will I do this?” And when you believe you can, you will – and your marketing will be unstoppable.
Need help getting clients?
If you need more ideas on how to get clients, check out my Magnetic Marketing Checklist (it’s a free download!). It’s packed with ideas on how to authentically attract more customers to your business.
Hi, I’m Jill Celeste. I teach purpose-driven entrepreneurs (just like you) everything you need to know about marketing so you can become the Director of Marketing for your business.
Because when you put your Director of Marketing hat squarely on your head, marketing is your number one priority (which will result in more clients!).
When I am not teaching about marketing, you’ll find me hanging out with my husband or my teenage boys, or taking a nap with my basset hound, Emma. I also like to play with my two guinea pigs and feed the backyard ducks (much to my neighbor’s chagrin).
If you’re feeling alone in your entrepreneurial journey, I invite you to check out my monthly membership group, The Celestial Circle. Affordable, loving, supportive, informative, and fun – that’s how we roll in The Celestial Circle. We would love to welcome you!