Your elevator speech is an important part of your brand messaging. It succinctly identifies who you are and who you help.
When written well, your elevator speech can be a powerful client attraction magnet – pulling your ideal clients to you.
Whether you need to write your elevator speech for the first time or need to update yours, be sure to check out the two elevator speech formulas in this weekly marketing strategy.
I think you’ll love having more than one elevator speech at your disposal. Keep reading to learn more.
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!
Do you need help writing your elevator speech – or perhaps it’s time to update it?
Elevator speeches (also known as “30-second commercials”) are a simple way to explain what you do in your business. The cool thing about elevator speeches is that they can be used for multiple purposes – not just networking meetings.
Check out these ways you can use your elevator speech:
- Networking meetings
- Personal introductions
- Your video introduction
- Short bio
- Social media profile descriptions
- Business cards
- Flyers and brochures
How do you write your elevator speech? I have two “formulas” you’re welcome to follow.
#1: Your standard elevator speech
This is your bread-and-butter elevator speech. You’ll use your standard elevator speech the most, and it will be the basis for any other elevator speech you write.
Here’s the flow for the standard elevator speech. Think of it as a starting point. As you write and practice your speech, you may want to modify to fit your personality.
- Your name and business
- What you do
- What sets you apart
- Your call to action
Hi, everyone. My name is Jill Celeste from the Celestial Marketing Academy. I teach purpose-drive entrepreneurs everything they need to know about marketing so they can become the directors of marketing for their businesses. What sets me apart from other marketing coaches is that I don’t believe in marketing formulas and inauthentic marketing tactics. Instead, I teach my clients how to market from their hearts, and share their gifts with the world so that the right people, their ideal clients, will flock to them. If you’d like to know more, please visit my website at jillceleste.com.
#2: Situational elevator speech
The situational elevator speech involves describing a situation that is a pain point for your ideal clients. Here’s how it would flow:
- The situation (pain point)
- Your name and business
- What’s the end result
- Your call to action
You know when you’re trying to market your business and the whole thing just seems icky and fake, like you’re not being authentic and true to your purpose? That’s exactly the feeling I help my clients combat through my coaching. I am Jill Celeste, founder of the Celestial Marketing Academy. I teach purpose-driven entrepreneurs everything they need to know about marketing so they could become the directors of marketing for their businesses. The end result is more authentic marketing, attracting your ideal clients, and understanding how to share your gifts with the world. If you would like to learn more, please visit my website at jillceleste.com.
Write your elevator speeches
Your assignment is to write two elevator speeches, using the flows and samples here as a guide. Once you have them written, start practicing them. You want your elevator speeches to flow off your tongue.
Then, go deliver your elevator speeches! If you’re looking for a networking venue, be sure to check out my Virtual Networkers group. We meet every Friday at 8am EST through Zoom. It’s like in-person networking – but we do everything virtually. Click on the graphic below to learn more.
And don’t forget to repurpose your elevator speeches for your other marketing needs so that you’re consistently sharing the same message. With the right elevator speech, you’ll have a perfect introduction to pull your ideal clients to you.
If you need help finding your ideal clients (or even defining who your ideal client is!), be sure to download my free gift, The Magnetic Marketing Checklist. This checklist will help you identify authentic marketing strategies that will attract wonderful clients to your business.
Hi, I’m Jill Celeste. I teach purpose-driven entrepreneurs (just like you) everything you need to know about marketing so you can become the Director of Marketing for your business.
Because when you put your Director of Marketing hat squarely on your head, marketing is your number one priority (which will result in more clients!).
When I am not teaching about marketing, you’ll find me hanging out with my husband or my teenage boys, or taking a nap with my basset hound, Emma. I also like to play with my two guinea pigs and feed the backyard ducks (much to my neighbor’s chagrin).
Want to learn more about marketing? I invite you to get my book for free – just head over to www.ThatFirstClient.com. And don’t let the title fool you; it will help you get your first – or next – client. I am honored to help you! ♥