“Jill, I need clients right away. What should I do?”
If I had a nickel for every time I got that question….
All kidding aside, it’s an excellent question – and one you may be asking yourself. And there’s no shame in needing more clients right away. We are here to serve, right?
In this week’s marketing strategy, I will share with you the exact marketing I would follow if I need more clients right away.
Before I reveal this marketing plan, though, I want to address your mindset. You see, you can implement my marketing plan down to the letter, but if you don’t have a positive mindset, the marketing plan won’t work well.
Remember these things: You are coming from a place of service. You are here to serve your clients. The Universe will take care of you. The Universe rewards action, which is why you are ready to move your feet.
Let’s get started, shall we?
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I have been there, done that, and didn’t get a T-shirt.
What I mean is there have been times when I needed clients right away. As in, I really needed them yesterday.
Thankfully, I am no longer in that spot, but if the tides were to change, I know exactly what marketing plan I would implement. And I am excited to share it with you right now.
This marketing plan is divided into two parts:
- Rapidly increase my visibility
- Remind existing contacts that I am here to help
Let’s tackle the first part now.
#1: Rapidly increasing your visibility
A large part of your job as the Director of Marketing for your business is to consistently increasing your visibility in front of your ideal clients.
If you need more clients right away, it’s time to turn up the volume on your visibility marketing.
I have tried many visibility marketing tactics, and there are two that are best for rapid visibility.
Don’t groan. It’s true. If you want to massively increase your visibility, you need to network. If you don’t have clients, you have time for networking, so fire up Google and see what meetings you can attend. Venture out of your community ideally. It’s time to meet new people.
Here are some free resources to help you with networking:
- How To Write Your Elevator Speech
- 3 Networking Tips for Introverts
- How To Find Awesome Local Networking Groups
Facebook or Instagram Live:
Please stop groaning. LOL! I know, I know! It’s hard to shoot videos, much less livestreams, but if you have a Facebook or Instagram following of any sort, you want to leverage these Live features. It will rapidly get you in front of more people, especially with the algorithms that favor livestreams in their newsfeeds. So, grab your iPhone and start talking!
Here are a couple of resources to help you with livestreaming:
- I Did Facebook Live For 21 Days. Here’s What I Learned.
- Stop Making Excuses and Start Marketing Videos
Now, that you have two visibility tactics to implement, let’s move on to the second part of this marketing plan…
#2: Remind existing contacts that you’re here to help
How many times have you met a new contact but didn’t follow up? Or offer to go on a coffee date? Or ask if she wants to join your mailing list? (No judgement – I am guilty of it too).
It’s time for that to stop.
You see, another part of being the Director of Marketing for your business is to constantly wave your hands around (metaphorically) and remind people that you’re here to help. Despite their good intentions, people will forget. So, it’s your job to say “hey, I am here!” And that’s what the second part of this marketing plan does.
To implement this part of the marketing plan, I would create two lists:
- A list of sales prospects: These are people who have expressed even the slightest interest in working with you. These are your warm leads and the easiest to convert into a client. So, make your list, and start calling each one, reminding him you are here to help. You will get more clients if you do this!
- A list of referral sources: This is a list of people who can refer clients to you. Make this list and reach out to each person. Again, the phone works best here, but you may also consider “snail mail” and coffee dates. Your key phrase with these contacts is “who do you know who?” You’ll be surprised who they know!
Here are a couple of resources to help you with your “reminder” marketing:
- Is It Time To Establish Follow-Up Friday?
- Making A Sales Follow-Up List
- Drink Coffee, Get Clients (Your Guide To Coffee Dates)
- You Know 250 Referral Sources
- How To Ask For Referrals
Okay, now you have the marketing plan that I would follow if I need more clients right away. Feel free to use this for your own marketing. I promise – implementing these four tactics will do wonders for your business (and your income). Please know that I am rooting for you…always. You got this!
Need other marketing ideas?
If you need more ideas on how to get clients, check out my Magnetic Marketing Checklist (it’s a free download!). It’s packed with ideas on how to authentically attract more customers to your business.
Hi, I’m Jill Celeste. I teach purpose-driven entrepreneurs (just like you) everything you need to know about marketing so you can become the Director of Marketing for your business.
Because when you put your Director of Marketing hat squarely on your head, marketing is your number one priority (which will result in more clients!).
When I am not teaching about marketing, you’ll find me hanging out with my husband or my teenage boys, or taking a nap with my basset hound, Emma. I also like to play with my two guinea pigs and feed the backyard ducks (much to my neighbor’s chagrin).
Want to learn more about marketing? I invite you to get my book for free – just head over to www.ThatFirstClient.com. And don’t let the title fool you; it will help you get your first – or next – client. I am honored to help you! ♥