Have you ever heard of the expression, “Done is better than perfect”?
When it comes to marketing their businesses, entrepreneurs are often paralyzed by wanting things “just so,” which results in not taking any action at all.
It’s time to stop wanting to be perfect. It’s time to embrace Imperfect Action Marketing.
What is Imperfect Action Marketing?
Imperfect Action Marketing is when you stop reaching for perfection in your marketing, and, instead, embrace a “done is better than perfect” mindset.
Here’s why Imperfect Action Marketing is important:
- You’ll get more accomplished.
- You’ll feel better with faster implementation.
- Only you know if something is imperfect – not your ideal clients.
- You’ll more than likely get more clients because you’re marketing, even if it’s imperfectly.
Implementing Imperfect Action Marketing
Consider these scenarios when imperfect action is the way to go:
→ You need business cards, but the design is not quite where you want them.
Instead of printing 500 business cards, just print 50 or 100. Yes, it costs a little bit more per card, but you’ll have time to tweak and print more later (and it will save you money in the long run because you won’t have 400 business cards laying around that you’ll never use).
→ Your website needs to be live, but you’re afraid to publish it because all of the pages are not done.
Good news: Your website is never done. So, consider publishing it in phases. Your first phase should have key elements, such as how to contact you and an outline of your services. Then, plan a second and third phase for the less-than-essential items. Never expect to have “everything” on your website. It’s always a work in progress.
→ You need to network, but you haven’t written – much less memorized – your elevator speech.
Find an index card and write down your name, your website, who your ideal client is and how you help them. Then, go to your networking meeting. Yes, you can read your elevator speech off your index card (just tell your networking peeps that you’re trying out a new elevator speech and welcome their feedback). Take any suggestions you receive, write it on the index card and repeat this process at your next networking meeting.
Embracing Imperfect Action Marketing is critical to your business success. I really want you to embrace this philosophy, so here’s a sign you can hang in your workspace to help you remember Imperfect Action Marketing (it’s a free download – a little gift from me to you).
All around you are marketing tactics that can be implemented imperfectly. When you are striving for perfection, you are succumbing to your own fears (there, I said it) and not getting your marketing out in the world.
Remember Nike’s slogan, “just do it”? That’s what you need to do with your marketing – just do it.