Imperfect Action Marketing

Have you ever heard of the expression, “Done is better than perfect”?

When it comes to marketing their businesses, entrepreneurs are often paralyzed by wanting things “just so,” which results in not taking any action at all.

It’s time to stop wanting to be perfect. It’s time to embrace Imperfect Action Marketing.

What is Imperfect Action Marketing?

Imperfect Action Marketing is when you stop reaching for perfection in your marketing, and, instead, embrace a “done is better than perfect” mindset.

Here’s why Imperfect Action Marketing is important:

  • You’ll get more accomplished.
  • You’ll feel better with faster implementation.
  • Only you know if something is imperfect – not your ideal clients.
  • You’ll more than likely get more clients because you’re marketing, even if it’s imperfectly.

Imperfect Action Marketing

Implementing Imperfect Action Marketing

Consider these scenarios when imperfect action is the way to go:

→ You need business cards, but the design is not quite where you want them.

Instead of printing 500 business cards, just print 50 or 100. Yes, it costs a little bit more per card, but you’ll have time to tweak and print more later (and it will save you money in the long run because you won’t have 400 business cards laying around that you’ll never use).

→ Your website needs to be live, but you’re afraid to publish it because all of the pages are not done.

Good news: Your website is never done. So, consider publishing it in phases. Your first phase should have key elements, such as how to contact you and an outline of your services. Then, plan a second and third phase for the less-than-essential items. Never expect to have “everything” on your website. It’s always a work in progress.

→ You need to network, but you haven’t written – much less memorized – your elevator speech.

Find an index card and write down your name, your website, who your ideal client is and how you help them. Then, go to your networking meeting. Yes, you can read your elevator speech off your index card (just tell your networking peeps that you’re trying out a new elevator speech and welcome their feedback). Take any suggestions you receive, write it on the index card and repeat this process at your next networking meeting.

Download your free sign to remind you to take imperfect action with your marketing. Compliments of Jill Celeste - Marketing Coach.See? Imperfect action. It’s not perfect, but you’re getting it done.

Embracing Imperfect Action Marketing is critical to your business success. I really want you to embrace this philosophy, so here’s a sign you can hang in your workspace to help you remember Imperfect Action Marketing (it’s a free download – a little gift from me to you).

All around you are marketing tactics that can be implemented imperfectly. When you are striving for perfection, you are succumbing to your own fears (there, I said it) and not getting your marketing out in the world.

Remember Nike’s slogan, “just do it”? That’s what you need to do with your marketing – just do it.

16 thoughts on “Imperfect Action Marketing

  1. Vatsala Shukla

    I love the idea of imperfect marketing, Jill. I know we all want to show up in the best light possible in front of our prospective leads and clients yet at times its the little human imperfections that appeal the most. Thank God I didn’t wait till everything was perfect – the business card, website or even the elevator speech otherwise I’d still be waiting for it to be completed. Being a work in progress and improving on what we have is a better use of our time while we focus on helping our clients get results.

    1. Jill Celeste Post author

      This is so true, Vatsala! We get so much more done when we embrace imperfect action – and anything can be updated later! Thank you for stopping by! xoxo

  2. Peggy

    Just another reason why I love you, Jill. You have real advice, real marketing tips. Imperfect is where I’m headed. Imperfect is real and doable. 🙂 xxoo

  3. Tae Lynne

    You are always so helpful Jill! I still struggle with getting things accomplished & wanting them to be perfect first. Thanks for giving me permission to take the leap. Now I just need to figure out the technical piece. :-0 Sign downloaded & printed…hanging on my bulletin board!

  4. Debra Reble

    Great post Jill and just what I needed to read this morning. My perfectionism pattern shows its ugly head especially when I’m marketing. With your strategies, I feel less stuck already and ready to try anew. Thank you for being you!

  5. Marianne Soucy

    Great post, Jill! That has been one of the most important lessons I have learned recently. I also have a tendency to want to be perfect, but I’ve learned a lot – and achieved a lot – from using ‘speed of implementation’ and then course-correct along the way. Thanks for sharing.

  6. Andrea

    A few days ago, I had an idea and implemented a little campaign. Today I was questioning the wisdom of having done that… feeling a little wobbly… but then, this. You’re right…. it’s sure better than NOT doing it and that’s good enough. Thank you, thank you, thank you!

  7. Joni

    Love this article. So helpful. Would love to see you write a networking article for introverts. My imperfect equivalent when I’m attending a networking event feeling shy and withdrawn is to talk with my friends who I feel more secure and open with to work up my enthusiasm to speak with new folks.

    Thank you again.


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