I wrote more than 50 articles for my blog in 2016, and I am so proud of each one. Some involve tactical advice, such as how to do something marketing-related, while others were “you’re not alone” pep talks intended to inspire you.
I looked over my web and social media stats, and made a list of the top 6 marketing articles I published in 2016. It’s a true myriad of ideas!
A personal recap of 2016
2016 had its ups and downs, didn’t it? I published my first book, That First Client, which became a Top 25 Amazon Bestselling Marketing Book. I co-authored another book, Gratitude and Grace, which was an international bestseller. I hosted four 21-Day Marketing Challenges, coached more than 50 students and clients, welcomed students into the Celestial Marketing Academy, created the Advanced Marketing Circle, and redesigned my Quick Start Programs.
In between the business successes, I was challenged by personal stuff – losing my Dad, and then my sister-in-law. Placing my mother into an assisted living facility. Taking care of my sweet basset hound through two cancer surgeries. Learning my mom has dementia. Letting my oldest son drop out of high school (believe it or not, the best decision ever). Moving into a new home. Feeling distraught about the U.S. Presidential Election results.
Oh yes, 2016 was a humdinger. Frankly, I will be glad to put this year in the books – and welcome 2017 and its possibilities.
I hope this recap blog post will help reconnect you with marketing ideas to grow your business in 2017. Please know: I am here for you. I am rooting for you. And I truly believe that 2017 is our year. Let’s go conquer it.
Jill’s Top 6 Marketing Articles from 2016
Printed marketing materials are important because they help spread your message offline, such as when you do guest speaking or attend a networking group. You can also create PDFs of your marketing materials to add to your website and sites such as Slideshare, as well as attach to email messages you send to sales prospects or referral sources. As you can see, there are many uses for printed marketing materials!
So, what marketing materials are essential for you? Here are four “must-have” pieces of marketing material I recommend to every client. Read more.
I am a Sandwich Generation Entrepreneur.
What does that mean? It means I own a business, and am the care provider for my children and an aging parent.
Perhaps you’re a Sandwich Generation Entrepreneur too? I am sure I am not alone. Read more.
I love hosting webinars because it allows me grow my list, connect with my community, teach marketing and, sometimes, share new products and services to my audience.
If you want to add webinars to your marketing mix, it’s important to think about how you’ll attract registrants to your webinars. There’s nothing more discouraging than hosting a webinar to only a few people. Read more.
I type this message from the comfort of my desk, but I am anything but comfortable.
In fact, I am utterly uncomfortable.
Recent events in my country have me worried. I see so much hate and vitriol in my Facebook feed that I can’t even stand to look at it.
So, this is my plea to all Lightworkers. We need you. Read more.
#5: No One Is Buying
I am coming from a place of total vulnerability right now. Lately, no one is buying. I’m pouring my heart and soul into everything I am doing – and getting tons of compliments and praise from my tribe- but it’s not equaling sales.
This brings up so many emotions – anger, disappointment, discouragement, and doubt. And when these negative emotions grip my heart, I have a hard time and want to quit my business. Read more.
As purpose-driven entrepreneurs, we are blessed to have so many people in our lives who help us be better business owners, Lightworkers and human beings.
It’s remarkable when you think about it, right?
Sometimes, a simple “thank you” is enough, but other times, we need to show our gratitude in other ways. Read more.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.