I love yearly round ups of my top articles! These are the blog posts and videos with the highest readership for 2017. Essentially, they were picked by you!
Before I delve into the list, I wanted to say thank you for reading my blog posts and watching my videos. I pour a lot of heart and soul into each marketing strategy, and it’s enormously gratifying to know they help you.
If you ever have a blog post or video idea, please be sure to let me know! You can send me a message through my Facebook Page anytime.
Without further ado, here is my list of Top 6 Marketing Articles from 2017. Enjoy!
#1: Marketing As An Invert
I was not surprised to see that Marketing As An Introvert was my top article in 2017. As an introvert, I attract a lot of fellow introverts. Additionally, many Lightworkers and purpose-driven entrepreneurs are introverted, so it seems natural that they would like advice on how to market as an introvert.
This blog post provides tips on how to balance your introversion with the need to “get out there” through networking, speaking, and attending conferences. I share with you my strategies, which you are welcome to benchmark. Read more.
#2: My Personal Life Is A Hot Mess. Here’s How I Still Run My Business.
Everything has a front and back. You see my “front” all the time through my videos, Facebook Lives, photos and social media posts. It probably appears that I have my shit together.
Yeah, that’s a big fat no. The “back” of my life is full of major challenges – from a special-needs kid who dropped out of high school to a constantly disappointed mom for whom I am the careprovider. Yes, my life is a hot mess, but I still manage to run a business. If your life is a hot mess too, I hope you’ll find this blog post inspiring. Read it here.
#3: Marketing Lessons From My Weight Loss Journey
In January 2017, I had professional photos taken, and it was the best thing that ever happened to me – even though most of the photos never saw the light of day. Why? Because my smile was lost in a face full of cellulite. I have been thinking about losing weight, especially after losing my dad to Alzheimer’s, but the photos cinched the deal.
I began my weight loss journey in January, which continues to this day. So far, I have released 60 pounds but gained so much, including valuable lessons about marketing. Who knew releasing weight and marketing would have amazing similarities? Find out what they are!
#4: 5 Messages To Boost Your Marketing Mindset
Mindset is everything, and that includes a positive marketing mindset. That can be hard, though, when it doesn’t feel like anything is working.
In this blog post, I compiled five key marketing mindset messages, complete with graphics, to help you. You are invited to save the graphics – use them as your wallpaper or save them to a Pinterest board. Remember these marketing mindset messages, and your marketing will improve (I promise!). Read more.
#5: Your Book As A Lead Magnet
As the author of That First Client, I am always looking for ways to use my book as a tool to attract my ideal clients. I have done a lot of research about books as a lead magnets, and I compiled a list of these ideas into this blog post.
If you are an author, or plan to be, be sure to keep this blog post handy. You can use your book as a client attraction tool – and you’ll love the types of clients you attract with it! Check out my blog post here.
#6: Do These 4 Things To Get More Clients
One of my areas of marketing expertise is teaching people how to get their first – or next – client. It’s the basis of my book, That First Client, and this topic finds its way into many of my videos and blog posts.
For this marketing strategy, I break down four ways you can get clients – not just today but in the future. These are timeless marketing principles. Honestly, if you implement these four ways every day, you’ll always have clients. Here’s where you can learn more.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, two guinea pigs and a basset hound named Emma.