As an entrepreneur, can you ever take a “vacation” from your marketing?
Yes! In fact, you should! It’s important to recharge those batteries. You’ll often come back with a renewed sense of purpose and passion.
Before you leave for vacation, figure out what you’ll do with some of your marketing assets, such as your blog and social media sites.
Here are some tips to help you:
#1: To post or not to post on social media
One of the first decisions you need to make is whether or not you want to keep up your social media posts while you’re on vacation. Most of your social media posts can be automated, which means you could load social media posts prior to leaving. Some people also take advantage of vacation photos and post them periodically during their holiday.
With that said, there is nothing wrong with letting your social media go dormant while you are away. You may want to mention to your fans and followers that you will be taking a “social media holiday” and then resume posting when you return.
#2: What to do with your blog while on vacation
Just like with social media, you can schedule blog posts to publish on most blogging software while you are away. Another idea is to publish a guest post during your absence. Give your guest blogger a temporary log-in to your software so he or she can post and respond to comments. This will keep your blog current, while increasing your readership to include those who follow your guest blogger (plus, your guest blogger can promote in his social media channels, and you can follow up when you return).
Of course, there is nothing wrong with taking time away from blogging, as well. Find the solution that works best for you.
#3: Maintaining your privacy and security
It’s important to make some decisions about how much you are willing to share about your vacation plans. You have probably heard news stories about thieves looking on social media to find houses to rob while their occupants are on vacation. You also want to consider your privacy during your vacation.
Make a decision prior to your holiday about whether you want to reveal what hotel you are staying at, or what restaurants you will eat at. One tip is to post vacation photos after you get home. That gives you a way to share with your fans and followers about your vacation while maintaining your privacy.
One final tip: Remember, whatever you post on social media is always a reflection of your brand. If you don’t want your mom, manager or minister to see it, don’t post it on social media.
Taking a vacation is vital for your mental health, but you will need to plan how you want to handle your blog and social media while you’re away. Make sure to decide what you will tell your social media followers. Keep your privacy and security in mind, but relax and enjoy this time. Your brand will benefit from the “time off” – and you’ll find that you have more vigor and energy to market your business once you return home.
Photo courtesy of Kelly Sikkema
I invite you to check out the Celestial Marketing Academy. It’s specifically designed for purpose-driven entrepreneurs (like you!) who want to become the Director of Marketing for their businesses. Through monthly curriculum and support, you will learn how to market your gifts and passion with the world. Click here to learn more about the Celestial Marketing Academy.